What to do when Bad News is Coming

When Bad Press Looms: Your 3-Step Decision Tree to Take Charge

So you just heard a negative story about your company is about to drop… now what?

Step 1: Assess

• Who’s reporting? How credible are they?

• What’s the real impact—minor hiccup or full-blown crisis?

Step 2: Decide

• Silence? If it’s unverified or trivial, you might ride it out—just know the risks.

• Pre-publish? Lead with your side on your own channels to control the narrative.

• Post-response? If it’s already live, hit back fast with clear facts and fixes.

Step 3: Act

Whatever you choose, move swiftly, stay transparent, and speak with authority.

No more one-size-fits-all panic—this simple playbook turns uncertainty into trust.

▶️ Watch the full video and tell me: which path would you pick in your next crisis?

#CrisisCommunications #PRStrategy #MediaTraining #ReputationManagement #Leadership