And with an influx of people flocking to the internet for new opportunities, skills, and services, the competition is getting "Fierce"! Take Google for example. With Google being the #1 Search Engine in the world... processing approximately 5.6 billion searches/day. It's the first place people look when searching for almost anything.

Thus, it's one of the best places to advertise your products and services, rank your content, and get the best paid and organic traffic to your website. But getting your website to rank in Google is harder and more competitive than ever! and there are many factors that can affect your ranking position, such as...on-page content, performance, social factors, and backlink profile just to name a few. Search Engines like Google use these variables to determine which sites should rank the highest on their platform.

(Note: 92% of all searches on google do not search beyond page 1 when inquiring about products and services.) And it's only getting more complex every day. Therefore, knowing when and what to do to rank your website, boost your online presence and get your business in front of the right prospects is more crucial than ever! A digital marketing audit is usually the pre-cursor to “getting things done the right way”. Whether you want to build a new website, activate a new marketing channel, or optimize what you’re publishing – a digital audit can outline a business's reletavive position backed up with real data insights.“In the absence of an audit, businesses don’t usually ask themselves these pointed questions that are crucial to refining a strategy, and ensuring that their efforts and dollars are getting invested in the right direction.”

– Michael Georgiou