Privacy Policy

Last Updated: February 4, 2026

Introduction

Prime Steel Structures ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.primesteelstructures.co/ or use our services.

Please read this Privacy Policy carefully. By using our website or services, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

Fill out a contact form

Request a quote or estimate

Communicate with us via email or phone

Use our "Design Your Own Building" tool

This information may include:

First and last name

Email address

Phone number

Mailing address

Project details and preferences

Any other information you choose to provide

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

IP address

Browser type and version

Operating system

Pages visited and time spent on pages

Referring website addresses

Cookies and similar tracking technologies

How We Use Your Information

We use the information we collect for the following purposes:

To provide and improve our services: Process quotes, schedule consultations, and deliver metal building construction services

To communicate with you: Respond to inquiries, send confirmations, provide customer support, and send service updates

To personalize your experience: Customize content and recommendations based on your preferences

To send marketing communications: Share promotions, new services, and company updates (you may opt out at any time)

To analyze and improve our website: Monitor usage patterns, troubleshoot technical issues, and enhance user experience

To comply with legal obligations: Fulfill regulatory requirements and respond to legal requests

To protect our business: Prevent fraud, enforce our terms of service, and protect our rights and property

SMS/Text Message Communications

How We Collect SMS Consent

When you provide your mobile phone number through our website forms, phone inquiries, or in-person consultations, you may choose to opt-in to receive text messages from Prime Steel Structures. Consent is always optional and obtained through:

Website Forms: Separate checkboxes for transactional and marketing SMS messages

Phone Inquiries: Verbal consent obtained and documented by our team

In-Person Consultations: Written consent on quote request forms

Types of SMS Messages

If you opt-in, we may send you:

Transactional Messages (with your consent):

Appointment confirmations and reminders

Project status updates and installation schedules

Quote information and pricing details

Service-related notifications

Payment confirmations

Marketing Messages (with separate consent):

Special offers and promotional discounts

New service announcements

Seasonal promotions

Company updates and newsletters

SMS Consent Details

You must provide explicit consent by checking the appropriate checkbox(es) or providing verbal/written consent

Consent is separate for transactional vs. marketing messages

Providing your phone number alone does NOT constitute consent

Message frequency varies based on your activity and preferences (typically 2-10 messages per month)

Message and data rates may apply based on your mobile carrier plan

Consent is not a condition of purchase or service

How to Opt-Out

You can stop receiving text messages at any time by:

Replying STOP to any text message from us

Calling us at (877) 593-7677

Emailing us at [email protected]

Updating your preferences in writing

Once you opt-out, you will receive one final confirmation message, and then no further messages will be sent unless you opt-in again.

How to Get Help

For assistance with SMS messages, you can:

Reply HELP to any text message from us

Call us at (877) 593-7677

Email us at [email protected]

Supported Carriers

Our SMS service supports all major U.S. mobile carriers, including AT&T, T-Mobile, Verizon, Sprint, US Cellular, and other regional carriers.

SMS Data Privacy

We do not sell, rent, or share your mobile phone number with third parties for their marketing purposes

Your mobile number is stored securely and used only by Prime Steel Structures

SMS providers (carriers and messaging platforms) may have access to message content as required to deliver messages

We collect delivery confirmations and engagement data (opens, clicks) to improve our service

Liability

Prime Steel Structures is not liable for delayed or undelivered messages due to carrier issues, network outages, or device problems.

How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

Service Providers

We may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, including:

Web hosting providers

Email marketing platforms

Payment processors

Analytics services

Customer relationship management (CRM) systems

SMS messaging platforms

These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

Business Transfers

If Prime Steel Structures is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

With Your Consent

We may share your information for any other purpose with your explicit consent.

Mobile Information Sharing and Third-Party Disclosure

SMS Service Providers

To deliver text messages to you, we share your mobile phone number with:

SMS Platform Providers: We use SMS messaging platforms (such as Twilio, Bandwidth, or similar services) to send text messages. These providers have access to your phone number and message content solely for the purpose of message delivery.

Mobile Carriers: Your mobile carrier (AT&T, Verizon, T-Mobile, etc.) processes and delivers messages to your device.

What We Do NOT Share

Prime Steel Structures does NOT:

Sell your mobile phone number to third parties

Rent or lease your contact information

Share your mobile number for third-party marketing purposes

Provide your phone number to affiliates or partners without your explicit consent

Service Provider Obligations

Our SMS service providers are contractually required to:

Use your information only for message delivery

Maintain appropriate security measures

Not use your data for their own marketing purposes

Comply with all applicable privacy laws and regulations

Data Retention by Service Providers

SMS service providers may retain message delivery logs and metadata (timestamps, delivery status) for operational and compliance purposes, typically for 90 days to 1 year, depending on their policies and legal requirements.

Your Control

You maintain full control over your mobile information:

Opt-out at any time by replying STOP

Request deletion of your information by contacting us

Update your phone number through your account or by contacting us directly

For questions about how your mobile information is handled, contact us at [email protected] or (877) 593-7677.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device that help us:

Remember your preferences

Understand how you use our website

Improve website functionality

Deliver personalized content and advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may limit your ability to use certain features of our website.

Third-Party Links

Our website may contain links to third-party websites, including our "Design Your Own Building" tool and social media platforms. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you

Correction: Request that we correct any inaccurate or incomplete information

Deletion: Request that we delete your personal information, subject to certain exceptions

Opt-Out: Unsubscribe from marketing communications at any time

Restriction: Request that we limit how we use your information

Data Portability: Request a copy of your information in a portable format

To exercise any of these rights, please contact us using the information below.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without parental consent, we will take steps to delete that information.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

The right to know what personal information we collect, use, and disclose

The right to request deletion of your personal information

The right to opt out of the sale of your personal information (note: we do not sell personal information)

The right to non-discrimination for exercising your privacy rights

To submit a request, please contact us at [email protected] or call (877) 593-7677.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Prime Steel Structures
1341 E Pine Hill Avenue
White Cloud, MI 49349

Email: [email protected]
Phone: (877) 593-7677
Website: https://www.primesteelstructures.co/