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Christine Bachman and Associates played a pivotal role in launching the Rock 'n' Roll Chicago Half Marathon, a major event that was introduced to Chicago after being acquired from the Chicago Distance Classic by a San Diego-based company. As specialists in managing media relations for running events both locally and nationwide, we were tasked with ensuring that this new race seamlessly integrated into Chicago’s vibrant running culture.

Challenge

The challenge was an out of town race coming to chicago they needed someone who had connections as well as a good media sense

Solution

The result was having someone get multiple tv placements print as well as radio and to be able to manage spreading the media placements out for the charities as well as the famous runners and coordinating the day of as well as crisis management

Solution #01

Media Outreach

Media Outreach
Leveraging our deep connections within the Chicago media landscape, we secured extensive media coverage before, during, and after the race. Our strategic approach ensured that the event garnered significant attention, not only raising awareness among potential participants but also spotlighting the over 25 charity groups involved.

engaging messaging.

Solution #02

Event Promotion

Event Promotion:
By highlighting the unique aspects of the Rock 'n' Roll Chicago Half Marathon and connecting it with Chicago's rich running tradition, we helped reposition the race from a newcomer to a celebrated local event.

Solution #03

Sponsor Visibility

Sponsor Visibility: We meticulously managed media coverage to ensure that the top sponsors of the event received ample recognition, enhancing their visibility and aligning their brands with the excitement of the race.