You Walk In Blurry.
You Walk Out Clear.
At Visionology, Dr. Michael Peterson reinvented the eye exam around one simple idea — you're a Guest, not a number. Comprehensive exams, designer eyewear, and medical eye care, delivered with the five-star service Utah can't stop raving about.
Don't Take Our Word For It.
Take Theirs.
A perfect five-star rating across Google, Facebook, and Yelp — from 17,000+ Guests. Because we measure success exactly one way: did we exceed your expectations?
"Love, love, love Visionology! The people are just incredible!"
"This is really the best place you can go to for vision care!"
"By far the best vision center you can go to, hands down."
Guests, Not Numbers
Every visit is built around your time and your comfort. We're only successful when your expectations are exceeded.
The Clearest Vision Possible
Carl Zeiss precision lenses and i.Scription technology for sharper sight, better night driving, and more vivid color.
Eye Care Around Your Life
Free curbside service, after-hours lockbox pickup, and call-or-text scheduling. Convenience that respects your day.
Look Closer. See Clearer.
Hover the magnifying glass across the chart to discover
why 17,000+ Guests trust Visionology with their vision.
Tap and drag on the chart to explore
Everything Your Eyes Need,
Under One Roof
From comprehensive exams to designer eyewear and medical eye care, Dr. Peterson and the Visionology team look after your whole family's vision — right here in Draper.
Comprehensive Eye Exams
Our signature experience. With Carl Zeiss precision optics, retinal photography in place of dilation, and no air-puff test, Dr. Peterson delivers a thorough, genuinely comfortable exam — then gets you back to your day fast. You walk in blurry; you walk out clear.
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Contact Lens Exams
High-water, astigmatism, multifocal, monovision, gas permeable, scleral, and myopia-control lenses — fitted to your lifestyle, needs, and budget.
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Designer Eyewear
Kate Spade, Prada, Oakley, Ray-Ban, Maui Jim and more — hand-fitted by opticians who care about getting it exactly right, with Zeiss lenses for unmatched clarity.
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Medical Eye Care
Pink eye, foreign bodies, abrasions, ulcers, allergies, cataract evaluations, and LASIK consultation — for when your eyes need a doctor, not just an exam.
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Dry Eye & Glaucoma
Dr. Peterson practices medical optometry with a special emphasis in dry eye and glaucoma — modern diagnosis, lasting relief, and the monitoring that protects your sight.
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Pediatric Eye Exams
Vision shapes how kids learn, read, and play. Gentle, kid-friendly exams that catch the issues affecting school, sports, and screen time — early.
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Adjustments, Repairs & Custom Clips
Free curbside adjustments and repairs — plus our new custom sunglass clips, color-matched to any frame, polarized or not, at half the cost of a second pair.
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Michael Peterson, OD
Owner & Optometrist
The Optometrist Who
Actually Loves This
"There's no other profession where you give people immediate relief. They walk in blurry and walk out clear. What could be more satisfying?"
Before optometry, Dr. Peterson was a genetic researcher — until he realized a petri dish doesn't talk back. He's a people person first, which is exactly why an exam here feels like a conversation, not a procedure. (He even trained with Toastmasters for three years to get better at it.)
He graduated cum laude from the Southern California College of Optometry and has since helped more than 17,000 people see clearly. He practices medical optometry with an emphasis in glaucoma and dry eye, and previously served as Clinical Director at a LASIK surgery center.
An active member of the Draper-Riverton Rotary Club, he built Visionology to prove eye care could be done without ever compromising on quality or service. His standard is simple: if your visit is anything less than amazing, he wants to hear about it personally.
More Reasons Guests
Keep Coming Back
"I train sales and customer service for a living, and I was extremely impressed by their service and personal approach. Each time I have a consistent experience of the highest quality. I don't often leave reviews, but this one is well deserved. Well done!"
"This has been the best experience I've had with an optometrist. The entire staff was kind and helpful in getting both my glasses and contacts selected and filled."
"I've had many exams and glasses over the years, but this is the best experience I have ever had. My glasses are the crispest and clearest I have ever had thanks to the new technology."
Night Driving, Reimagined
Drag the slider to see what i.Scription® and Carl Zeiss lenses do for glare, halos, and clarity — whether you're driving into the sun or home after dark.
Designer Frames,
Zeiss Clarity
Our in-house optical pairs the brands you love with Carl Zeiss lens technology — fitted by opticians who genuinely care about getting it right. Kate Spade, Prada, Oakley, Ray-Ban, Maui Jim and more.
$80 Complete Eye Exam
A $291 value — plus $150 off any complete pair of glasses. No vision insurance? No problem.
Custom Sunglass Clips
Color-matched to any frame, polarized or not — at half the cost of a second pair of sunglasses.
Curbside & After-Hours Pickup
Free curbside adjustments and a secure after-hours lockbox, so your eyewear fits around your schedule.
You Can't Miss Us
Here's exactly what to look for when you arrive — right on 12300 South in Draper, one block west of I-15.
Ready to Walk Out
Seeing Clearly?
Book your exam with Dr. Peterson today — or just call or text.
We'd love to make you our next five-star Guest.
Visit Us
177 West 12300 South, Suite 111
Draper, UT 84020
One block west of I-15
Hours
Mon, Tue, Thu 9–6
Wed 10–7 · Fri 9–3
Sat & Sun closed
Now accepting Select Health and most major insurances.
By The Way, Dr. Peterson, While You're Here:
This Isn't Just a Website. It's a Smart Growth System.
Unlike a static website, this Visionology platform is powered by an intelligent system that automates Guest acquisition, follow-up, and retention — 24/7. You already deliver the five-star experience; this makes sure more people find it.
AI-Powered Chat & Booking
Guests can ask questions, check availability, and book exams instantly — even at 2 AM. No phone tag, no missed leads, no voicemail.
Automated Lead Funnels
Every visitor enters an intelligent funnel. From first-time exam inquiries to designer-eyewear shoppers, the system nurtures each Guest to a booking.
Reputation Management
Automatically request Google, Facebook, and Yelp reviews after every visit, monitor your ratings, and respond to feedback — turning your five-star service into five-star proof, on autopilot.
SMS & Email Campaigns
Annual recall reminders, seasonal promotions, and re-engagement sequences — all automated. No more Guests falling through the cracks.
Online Scheduling
An integrated calendar lets Guests self-book, reschedule, and receive automatic confirmations and reminders — reducing no-shows by up to 40%.
Analytics Dashboard
See exactly where Guests come from, which services drive revenue, and how your marketing is performing — all in one unified view.