So why a book a week challenge?

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So why a book a week challenge?

So why a book a week challenge? They say that leaders are readers. The average successful CEO reads a book a week. Yes that is true. But for me I see that in a single book one person can put a lifetime of experience, knowledge and unique expertise. The average non fiction audio book is about 8 hours. I can listen to that book at 2.5x the speed to make that listen to comfortably in 3.2 hours. I can easily listen to that 3.2 hour book for 30 minutes at a time essentially in 6 days when I am on the treadmill, walking outside, driving or other otherwise dead time and in one week without much extra effort I have just received that special gift of information from that unique person who wrote it down. I look at how week after week if I get in that habit what will happen, what will I know, what will I now be able to do and how will I change as a person – and I desire all of that. Your personal growth is much like the growth like compound interest in your retirement account. Starting early makes for much larger gains later on in your life. So start now because not sure if you agree with me, but I believe I owe it to my God, myself and my family and those that work with and for me to be the best person I can be.

More selfishly, the book a week club is really secretly my pilot club and springboard to accidentally engage in more extensive coaching conversations in a group environment.

I will be choosing 4 books (or so) every 30 days for the next period of time. We will base the books on potential progressions of knowledge I think are helpful as well as reminders I or my staff might need in the business anyways.

Here is the book review schedule upcoming (we will do it via Google meet only unless there is sufficient interest in in person meetings at my office for lunch as well):

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Not all of these books will be relevant to everyone. Some books will be something that some people enjoy a super lot. Others you will find are not enjoyable. The key is developing discipline with small habits which then leads to you staying in the game long enough to start to like this. Sometimes there will be so much information you are disoriented. You might also see so many potential ideal human states that you feel kind of bad not to have experienced any of the many things shared with you by the authors. These are both normal and to be expected. To move forward I find it helps to sit with my negative feelings and really accept and self validate them. If you can learn to sit with that emotion, accept it, connect yourself while feeling it, you will be able to appreciatively let it go and then move forward in growth and capacity. And that is what the book a week challenge is meant to do. To allow you to overcome your current obstacles and blocks to your success and grow into the person you desire to be.

It’s important to note that all this knowledge will not make you wise. But knowledge is like food to a wise heart. Wisdom is a state of wholeness you won’t perpetually be in but you can find in increasing amounts if you choose to pursue it. If you do pursue wisdom you can be assured that you will find it helping you in every important area of your life.

The following books are ones I have (mostly) really enjoyed and think have been some of the most impactful on my life (other than the Bible). There’s over 80 of these titles and I started this on week 5 of a 52 week year and some books will need more than one week to get through so we won’t get through 52 books this year. But if we can maintain generally a one book a week pace and I think there will be a lot of rewarding personal growth for everyone who participates.

  • Learning / Creativity / Decision making / Wisdom / Problem solving

    • Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life – Jim Kwik – Jim Kwik is the man when it comes to learning. I’ve been to his seminar and taken his courses. This will change how you think about learning and potential to use your brain.

    • Creativity: A Short and Cheerful Guide – John Cleese – This book is just a short jewel. I really enjoyed it and will look forward to going over it again. There were some points here on creativity I hadn’t really heard.

    • The Art of Learning Josh Waitzkin – I listened to this book when it first came and changed my life and how I thought about focus. Josh has a compelling story and his story allows him to have done stuff that most people could only dream about. Very much looking forward to doing this again. This is not about learning math. Its about learning how to perform at a world class level.

    • The Einstein Factor: A Proven New Method for Increasing Your Intelligence By: Win Wenger, Richard Poe – First read this book over 20 years ago. There is content in this book that you will not find in any other book about intelligence learning performance and creativity. Win is a unique character and he changed my teenage self and my adult self with this book. I will look forward to going through this book again. His image streaming technique, if not a proven way to increase intelligence, is a very interesting way to bridge and integrate the mind and come up with new insight.

    • The Inner Game Of Tennis – Timothy Gallwey – I’ve heard this guy used this book to start a cult. That being said, it’s a genius book that changed how I thought about performance and consciousness. As a teenager I wanted to develop my tennis game for varsity tennis. It’s one of the few books highlighted and studied other than the Bible. It changed my game and changed how I focus in life. It is a performance psychology classic to such an extent that I am told it is a required textbook for most music performance majors in college and you will find it in the music section of your college bookstore not in the health and physical education section.

    • The Alter Ego Effect: Defeat the Enemy, Unlock Your Heroic Self, and Start Kicking Ass – Todd Herman – I’ve never heard anyone else talk about how to use the power of story on your own identity to perform at a higher level. This will be a classic in performance psychology and I would love to go back through again and really apply it to the things I do.

    • Ultralearning: Master Hard Skills, Outsmart the Competition, and Accelerate Your Career – Scott H. Young – This is an excellent book for a learner to read. I very much enjoyed it.

    • The Art of War By: Lionel Giles – translator, Sun Tzu – The forms described in this short book seem to be very good for problem solving in all sorts of situations. A quick read doesn’t do it justice but it is really good when you can’t think of how to move forward and you can just take any of the battle situations and try to force fit your situation to them. It’s a real creativity stimulator. I’ve been in mastermind courses where they would practice applying to real life situations and it created some really novel approaches in business and life.

    • Proverbs – King Solomon – Wisdom is a state not that comes and goes. That is what you will find when you study King Solomon’s life. Yet our feeling is always that it’s an accomplishment. Once accomplished it you have it for life. I read a chapter from this book nearly every day of my life. Its verses are worth a meditation no matter your religious affiliation.

    • How to Have a Beautiful Mind By: Edward De Bono – I’ve enjoyed this author and his works on creativity over the years. Creativity is an important part of success and it’s worth attacking this subject head on.

    • 80/20 Sales and Marketing – Perry Marshall – Any quest for wisdom isn’t complete without consideration of the 80/20 rule because wisdom presupposes this rule. You can catch the book by Koch on the 80/20 rule or read this more specific one which I would say takes it quite a bit further. Genius in fact.

    • The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results – Gary Keller – Gary the author is a real estate OG and I have his other book on real estate in this list. This is a New York Times best seller serving all audiences and for good reason. He distills the 80/20 rule into a single question that really helps you see the truth in any situation in such a way that you know exactly what to do next.

  • Physical health

    • Outlive: The Science and Art of Longevity Audible Logo Audible Audiobook – Unabridged Peter Attia MD – So Peter Attia might be just a tad “doctory” for me if that is a word. But honestly this book is solid and I’ll take wisdom from anyone’s unique experience. I’m always suspicious of those who are seeking the golden chalice of immortality. I consider it a fool’s errand (idol worship) to make eternal life on this earth your hope and greatest wish. Its a distraction from the what has been given to you. However he really explains the basic pillars on how not just to live longer but as he says have a longer “health span.” His story on his emotional healing journey as part of this is worth the price of the book.

    • Why We Sleep: Unlocking the Power of Sleep and Dreams Audible Logo Audible Audiobook – Matthew Walker – Sleep is the number one factor in health and chronic disease. If your sleep is truly excellent you probably won’t ever get sick. This book is well written and as much of a page turner as you can get.

  • Emotional Health / Intelligence / Wisdom / Trauma Healing

    • Man’s Search for Meaning – Viktor E. Frankl – Victor Frankly and his story of concentration camp survival and how he used that lesson to change modern day psychotherapy is a must read for all those looking for a purposeful life. Don’t read about this book which you probably have without knowing it (it’s cited and referred to in many many modern works). Read this book doubly because it is a short, easy and compelling read.

    • The Brain That Changes Itself: Personal Triumphs from the Frontiers of Brain Science By: Norman Doidge M.D. – Book of the year for me in 2017 along side its companion The Brain’s Way of Healing. I can tell you these books set me on a healing journey. They aren’t a prescription and they are both long books. However they are readable with story after story and case history after case history illustrating valuable concepts. There are many concepts here that I haven’t read elsewhere as well as many connections to information I did know. I call these two books my “book of the year” for 2017 because they ended up really laying out a path for how I could heal myself by just applying the general principles as stated here.

    • HeartMath Method: Five Steps to Total Calm, Confidence and Creativity – Howard Martin – This book puts together a number of parts of consciousness for me, especially in its discussion on the research of the heart and how it relates to our whole self and life’s experience and even performance in general. It is again coming from the perspective of a group that I would say is “woo woo” or new age. However the observations here are solid as are many of the conclusions and I found many to align with my study of the Bible. The exercises for training your mind around to respond lightly to situations around fear and anger are worth the price of the book. Also the theme in many of these books is around integration and this is no exception. There is a lot of talk about how the heart itself can be a tool to cause your cells, neurology and body processes to start to synchronize in a way that my other studies seem to indicate as well as there’s to integrate you as a person.

    • Boundaries, Updated and Expanded Edition: When to Say Yes, How to Say No to Take Control of Your Life – John Townsend, Henry Cloud – This simple concept has been developed into a meaty way to apply to every part of life and business. You may have heard that what you say yes to is less important than what you say no to. The best should never fall victim to the good. The good should never fall victim to the bad. Every 1 yes is a no to an infinite amount of other options you had and every no opens you up to an infinite number of potential yesses in life. Creating boundaries in life will be essential to your success if you wish to live a life of greatness. I have seen young people, and old people and people in between benefit greatly in their life from this book. It is one of the best in this list.

    • It Didn’t Start with You: How Inherited Family Trauma Shapes Who We Are and How to End the Cycle – Mark Wolynn – There are some very interesting things said here. He comes from a perspective I don’t agree with but his explanation of what is essentially a “generational curse” I think is important to think about. I found his exercises to help you heal the relationships with your parents and think differently about them were very helpful even with the really great parents I had. Commenters on audible gave it a really low score because many people who had abused found his recommendations to reestablish a relationship with abusive parents not appropriate. This book wasn’t really written to be 100% implemented in that situation. However even for severely abused children I think most of what is here is relevant and can be implemented.

    • Emotional Intelligence 2.0: A Practical Guide to Master Your Emotions. Stop Overthinking and Discover the Secrets to Increase Your Mental Toughness, Self Discipline and Leadership Abilities – I read this book a long time ago. I enjoyed it and would love to read it again. The themes here resonate with a number of sections. Emotional intelligence will allow more success in relating to yourself and others which means it is an overall multiplier of success in all areas of your life.

    • The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma Audible Logo Audible Audiobook – Bessel A. van der Kolk – Best seller on trauma from one of the world’s leading authorities on the treatment of trauma. Hint most of us have some trauma and if you don’t you will have kids you don’t want to traumatize and you have relationships with people in trauma. This is extremely important to understand. This book is worth your time for multiple reasons.

    • Slow Sex: The Path to Fulfilling and Sustainable Sexuality Audible Logo Audible Audiobook – Diana Richardson – I was attracted to this book because I had always believed that Sex could be a source of healing just as much as it is used in violence to hurt people. This is a sex manual not necessarily directly for sexual healing but more as an exercise that would make sex a tool for healing in general. This book gives a perspective of sex I have not seen in any other single book about sex and I have read or listened to probably more than 20 books on sex. I’ve read three books called “Slow Sex.” All are helpful for reasons which I could go on about but this was my favorite.

    • Come As You Are: Revised and Updated: The Surprising New Science That Will Transform Your Sex Life By: Emily Nagoski PhD – This book’s secular perspective is definitely different from my approach. However it has some really good points about sex. Most books on sex talk about how to want it more and do it better. Emily talks about drive but also goes deeply into things that stop arousal. It’s an interesting exploration and seems to have some interesting science with plenty of practical advice for any adult.

    • Solve for Happy: Engineer Your Path to Joy Audible – Mo Gawdat – This book really made me think more about how I think about time and how that relates to joy or happiness. It’s a good book with some interesting thoughts.

    • EFT: The New Technology for Immediate Healing and Vitality Audible Logo Audible Audiobook – Lee Pulos Ph.D. – So EFT is not a new tool, but it is a tool you can use among others for a great deal of emotional healing. It is great in that in many instances you can use it in self therapy and in group therapy in addition to one on one therapy. Bessel the author above and one of the leading authorities on trauma has used it successfully as one of his many tools to deal with trauma. I’ve used it off an on over the past 20 years to help me in my personal life, trauma healing and move past blockages in my career.

    • Flow: Living at the Peak of Your Abilities -Mihaly Csikszentmihalyi Ph.D – I read this book as a teenager. It is groundbreaking work and since then I have probably heard this author and his work referenced over 20 times in other books I have read. I look forward to covering this book again and reacquainting myself with this work and how it relates to the other stuff I have learned. It very much relates or touches many of the other works on this list. If you keep hearing a work referenced like this one,The Brain That Changes Itself, The Hero With A Thousand Faces, Mans Search For Meaning etc etc then you probably you should go read those originals that everyone else keeps basing their work on.

    • Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul – – Stuart Brown – I first watched this guy’s TED talk on Play. He really makes a case for play in our lives, families and businesses and his story about play between predator and prey is compelling. I recommend this book to anyone looking to have fun as well as perform better.

    • Dopamine Nation: Finding Balance in the Age of Indulgence – Dr. Anna Lembke – I haven’t read this yet but have gotten rave reviews from those I have. I’ve read some similar books and hope to get to this one at some point because I think at its heart it touches from a secular perspective and a biochemical perspective many of the things that are most important to us.

    • The Field – Updated Edition: The Quest for the Secret Force of the Universe – Lynne McTaggart – This book made me think more about how we are created and this world was created. I love thinking about being conscious and yet The Field very much turns our typical view of consciousness on its side by looking at what a Quantum universe might mean.

    • Mindsight: The New Science of Personal Transformation – Daniel J. Siegel – Dr. Siegel delves into how we use our minds for healing. I love his clear thinking and learned a lot from his work. I love the concept he talks about trauma: When you are traumatized you tend to go either towards chaos or rigidity. In healing we are pursuing flexibility and the ability to respond to all the challenges of the world proportionally and with discernment.

    • Trust: Knowing When to Give It, When to Withhold It, How to Earn It, and How to Fix It When It Gets Broken – Dr. Henry Cloud – I haven’t read this but its in my audible account queued up. I like the relational subject and like the author and and looking forward to making some further distinctions in my relational model.

    • Predictably Irrational: The Hidden Forces That Shape Our Decisions – Dan Ariely – Dan Ariely’s book is along the same lines of the classic tomb Thinking Fast And Slow by fellow behavioral economist Daniel Kahneman but shorter and easier to read. Predictably Irrational is very helpful for understanding yourself and others better so that we can make our best choices and help others make better choices as well.

    • Improvisation and the Theatre – Keith Johnstone – Working on the edge of creativity and the subconscious mind (read heart) like he does, he shows himself to be unfiltered and thus you get an unfiltered view of stuff (some which is genius and some profane and some both). But still his insights on relationship dynamics, play and impromptu creative performance work are ground breaking and I found myself making a lot of interesting connections and being very inspired. He had a very interesting insight linking creativity and filters of your primary five senses and I am very interested on how meaning and thinking can be used to modulate block and alter our 5 senses. I’m looking forward to going through this again especially because one of my values is listed as “freestyle.”

    • I Hear You The Surprisingly Simple Skill Behind Extraordinary Relationships – Michael S. Sorensen – Very interesting description of the essential skill of validation with some really cool research cited. Short as well. I’m always suspicious of books that reek of woke religious dogma and woke religious legalism (I hate these things when coming from any religion as I have experienced their trauma inducing effects.). This has a couple hints of it but the principles subverted and perverted to create a kind of woke religious / political / educational brainwashing cult can be looked at in pure form and used to do well in life and promote human flourishing and thus this book gets my endorsement.

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