Legal
Effective Date: January 26, 2026 · JWC Holdings LLC d/b/a HearthLocal
HearthLocal is a contractor matching service operated by JWC Holdings LLC, a Nebraska limited liability company ("we," "us," or "our"). This Privacy Policy explains how we collect, use, disclose, and protect information gathered through hearthlocal.com and related services including our AI-powered phone assistant, scheduling system, and automated communications (collectively, the "Services").
By using our Site or Services, you consent to the practices described in this Policy. If you do not agree, please do not use our Services.
We collect personal information when you voluntarily submit it through our website forms, phone calls, SMS, scheduling tools, or other interactions with our Services. This includes:
When you visit our website, we may automatically collect:
This data is used for analytics, performance optimization, and advertising attribution — including tracking which ads and campaigns generate appointments.
We disclose upfront on every call that Hearth is an AI virtual assistant. Call recordings are used for quality assurance, dispute resolution, billing verification (confirming appointment bookings), and service improvement. Recordings may be retained for up to 24 months and are accessible only to authorized personnel.
Call data — including duration, caller ID, call source, and recording — is logged in our customer relationship management system and may be used to verify billable events between HearthLocal and its contractor partners.
We use the information we collect for legitimate business purposes, including to:
We do not sell your personal information. We may share your information with:
By submitting your phone number or email through our Services, you may receive SMS messages, emails, or calls related to your appointment, our Services, or future promotions.
Transactional messages — such as appointment confirmations and reminders — may still be sent even after opting out of marketing communications, as these are necessary to fulfill your appointment.
We use cookies, pixels, and similar tracking technologies to enable site functionality, analyze traffic, track advertising performance, and support remarketing. This includes tools such as the Meta Pixel and Google Analytics.
You can control cookies through your browser settings. Disabling cookies may limit certain site features. Our advertising partners may also collect data across devices and websites in accordance with their own privacy policies.
We implement reasonable technical and organizational safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no system is completely secure, and we cannot guarantee absolute protection.
If you believe your information has been compromised, contact us immediately at [email protected].
We retain personal information only as long as necessary for the purposes described in this Policy, including:
Depending on your location, you may have the right to access, correct, or delete your personal information, restrict or object to certain processing, or request data portability. To exercise any of these rights, contact us at [email protected]. We may verify your identity before fulfilling any request.
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, contact us immediately and we will remove it.
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. Your continued use of our Services after changes are posted constitutes acceptance of the updated Policy.
JWC Holdings LLC d/b/a HearthLocal
Lincoln, Nebraska
Email: [email protected]
Phone: (402) 555-0100