Solar market dominator

Package Overview

This package is tailored for large solar installation companies or those aiming to dominate their local or national market. It is ideal for businesses with ambitious growth goals, higher marketing budgets, and a desire for long-term, sustainable lead generation.

What's Included?

1. Advanced Website Design

Custom, High-Quality Website: Fully tailored design focusing on user experience (UX) and conversion rate optimization (CRO).
Interactive Tools: Solar savings calculators, interactive project galleries, and service locators to engage visitors and improve conversions.
Mobile Optimization: Ensure seamless functionality across all devices, especially mobile, where most customers browse.
Lead Capture Forms: Strategically placed CTAs to collect visitor information and convert them into leads.
Benefit: Builds credibility, improves user experience, and increases conversion rates.

2. Google Ads Mastery

Comprehensive Keyword Research: Identify high-intent keywords related to solar installation and local searches.
Multi-Location Targeting: Optimize campaigns for different service areas or regions.
Competitor Analysis: Review and outpace competitor ad strategies.
A/B Testing: Test ad copies, headlines, and visuals to identify the most effective combinations.
Retargeting Campaigns: Re-engage users who visited the website but didn’t convert.
Budget Recommendations: Daily ad spend tailored to client goals, ranging from R500 to R5,000+ per day.
Benefit: Maximizes ROI by targeting ready-to-buy customers and reducing cost-per-lead through continuous optimization.

Full-Service SEO

Local SEO Domination: Ensure the business appears in Google’s local pack, map searches, and location-specific queries.
Content Creation: Publish regular blogs, solar industry news, and educational articles to attract organic traffic.
Backlink Building: Develop high-quality backlinks to boost domain authority and rankings.
Technical SEO: Address website speed, mobile responsiveness, and site architecture for better search engine performance.
Geo-Specific Strategies: Optimize content and keywords based on the client’s service areas.
Benefit: Ensures consistent organic traffic and long-term visibility in search results.

4. Conversion Optimization

Landing Page Optimization: Tailor pages for specific ad campaigns to improve lead conversions.
Heatmap Analysis: Identify where visitors are clicking and adjust CTAs or design for maximum engagement.
Customer Testimonials and Case Studies: Showcase successful solar installations to build trust.
Benefit: Converts more visitors into leads and increases ROI on all marketing efforts.

Comprehensive Reporting & Analytics

Bi-Weekly Performance Reports: Track metrics like cost-per-click (CPC), click-through rate (CTR), ROI, and conversion rates.
Call Tracking Integration: Measure the success of campaigns generating phone inquiries.
Account Manager: Dedicated support to discuss campaign performance and refine strategies.
Benefit: Provides clear insights into marketing success and areas for improvement.

Additional Value

Dedicated Account Management

Personalized attention ensures the client's goals are met.

Priority Support

Fast response times for adjustments or questions.

Scalability

Campaigns designed to grow alongside the client’s business..

Projected Results

Significant increase in lead volume within the first month.

Improved online visibility and brand recognition across all platforms.

Higher lead-to-sale conversion rates through targeted campaigns and optimized website design..

Estimated Pricing

Setup & Management: R30 000 p/m
Google Ads Budget: R20 000 - R50 000 (recommended monthly spend to achieve aggressive growth goals). managed by client.

Why Solar Market Dominator Works?

This package positions your clients as leaders in the solar industry, ensuring sustained growth and competitive dominance.