The Marketing Lab

MARKETING WITH HEART:
Cause Marketing Strategies

Thursday | March 19

10AM - Noon

Join us for a dynamic three-part workshop designed to help you connect purpose with profit and build a heart-centered brand that thrives.

Through real-world insights, actionable strategies, and hands-on experiences, you’ll discover how cause marketing and wellness can elevate your business, expand your impact, and sustain your soul.

MICHELLE MICALIZZI, MSA
Wellness & Marketing Strategy

The Power of Purpose
Building Impact & Income Through
Cause Marketing & Wellness

Learn how to align your business with a meaningful cause and turn doing good into smart growth. You’ll learn to choose the right nonprofit partner, implement effective give-back models, create a purpose-driven marketing plan, and drive measurable impact and income—leaving with practical tools and a clear strategy to grow with purpose.

REAL-WORLD IMPACT

The Husband & Wife Law Team and The Dignity Health Story

Cause marketing is when a for-profit business partners with a nonprofit to create a mutually beneficial relationship—the business strengthens its brand, attracts loyal customers, and inspires employees, while the cause gains increased awareness, funding, and meaningful community support.

Rosi Khazoom
Husband & Wife Law Team

“Our work with Dignity Health began during the pandemic through the Guardian Angel Program. What started as gratitude became years of meaningful connection.”

Lisa Ceballos
Husband & Wife Law Team

“This partnership funds trauma services strengthens front-line care, and celebrates compassionate teams.”

Who Should Attend

This Marketing Lab is ideal for business owners, entrepreneurs, nonprofit leaders, and marketing or HR professionals who want to grow with intention.

Why Attend

If you want to strengthen your brand, engage employees and customers, build authentic community partnerships, and integrate wellness and purpose into your business model, this workshop is for you. Designed for solopreneurs and team leaders who believe profit and purpose can—and should—work together.