Revolutionizing Golf Management
ClubLink, ranking as the 18th largest Management Company in the golf industry, boasts an impressive portfolio of 54 facilities, spanning from private establishments to fully public 36-hole clubs. Faced with the need to replace an expensive 'deal engine' service, ClubLink sought a cost-effective and efficient promotion tool, leveraging its extensive email list internally.
Transforming Traditional Golf Event Processes
The Challenge
ClubLink faced the challenge of replacing an expensive 'deal engine' service with a more cost-effective and impactful promotion tool that would utilize the company's robust email list.
Our Solution
Taking matters into their own hands, ClubLink implemented an internal promotion strategy, allowing them to retain 100% of the revenue generated without hefty payouts to external deal engine services.
The Results
This strategic shift not only led to increased revenue from promotions but also witnessed a surge in opt-ins to ClubLink's marketing lists, signaling a dual triumph in financial gains and expanded marketing reach.
Key Takeaways for Successful Event Management:
The pivotal lesson from ClubLink's success story lies in the advantage gained by controlling promotions internally. By steering clear of reliance on external services, ClubLink not only maximized revenue but also extended their marketing reach, showcasing the power of strategic autonomy in the golf industry.
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Revolutionizing Golf
Management
ClubLink, Ranking As The 18th Largest Management Company In The Golf Industry, Boasts An Impressive Portfolio Of 54 Facilities, Spanning From Private Establishments To Fully Public 36-Hole Clubs. Faced With The Need To Replace An Expensive 'Deal Engine' Service, ClubLink Sought A Cost-Effective And Efficient Promotion Tool, Leveraging Its Extensive Email List Internally.
Transforming Traditional
Golf Event Processes
The Challenge
ClubLink faced the challenge of replacing an expensive 'deal engine' service with a more cost-effective and impactful promotion tool that would utilize the company's robust email list.
Our Solution
Taking matters into their own hands, ClubLink implemented an internal promotion strategy, allowing them to retain 100% of the revenue generated without hefty payouts to external deal engine services.
The Results
This strategic shift not only led to increased revenue from promotions but also witnessed a surge in opt-ins to ClubLink's marketing lists, signaling a dual triumph in financial gains and expanded marketing reach.
Key Takeaways for
Streamlining Golf Operations:
The pivotal lesson from ClubLink's success story lies in the advantage gained by controlling promotions internally. By steering clear of reliance on external services, ClubLink not only maximized revenue but also extended their marketing reach, showcasing the power of strategic autonomy in the golf industry.
TELUS Communications Golf and Giving
Event: annual corporate tournament with a large charity component partially funded by TELUS. TELUS employees manage the tournament on a volunteer basis.
Saddleback Golf Club is a full-service golf facility located in Denver, Colorado. Making the top 10 list of the Most Friendliest Golf Club in the USA, Saddleback provides all the necessary services of a public facility
Indian Peaks sparks the spirit of adventure in every golfer. Indian Peaks boasts Championship Golf with superb conditions and extraordinary views.
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