When PR Gets Louder Than Accountability: The Noise Around Romualdez

Martin Romualdez is once again trending — not for legislation, but for optics.

As public scrutiny intensifies over alleged budget insertions and flood-control controversies, online discourse has shifted sharply. Instead of addressing policy questions head-on, attention has been redirected toward polished videos, seasonal greetings, and carefully framed public appearances.

Critics argue this pattern reflects a familiar playbook in Philippine politics: when pressure rises, messaging multiplies.

The backlash online has been fierce. Comment sections are flooded with sarcasm, anger, and accusations of “PR over substance.” Others go further, suggesting that public funds controversies deserve answers — not aesthetic distractions.

Supporters counter that attacks are politically motivated and driven by troll farms from opposing camps. But the reminder remains uncomfortable: public office is not a branding exercise.

As investigations and calls for transparency continue, one question persists in the public mind:

If accountability is solid, why does messaging feel louder than answers?

In times of national crisis — floods, infrastructure failures, and budget questions — Filipinos are not asking for perfection.
They are asking for clarity, responsibility, and truth.

Optics may calm headlines. Accountability calms a nation.