1. Introduction
Medblue, LLC (“us,” “we,” or “Medblue”) is committed to respecting the privacy rights of our customers,visitors, and other users of Medblue.com (the “Site”) and services provided by Medblue through the Site (collectively, the “Services”). We created this Privacy Policy (“Privacy Policy”) to give you confidence asyou visit and use theSite andServices, and to demonstrate our commitment to fair information practicesand the protection of privacy. This Privacy Policy is only applicable to our Site and information obtainedby us from any of our marketing affiliates, and not to any other websites that you may be able to accessfrom the Site or any website ofMedblue’s business partners, each ofwhich may have data collection,storage, and use practices and policies that differ materially from this Privacy Policy. Your use of the Site or the Services is governed by this Privacy Policy and the Terms of Use
BY USING THE SITE, SERVICES, AND/OR BY REGISTERING WITH US, YOU ACCEPT THE PRACTICES ANDPOLICIES OUTLINED IN THIS PRIVACY POLICY, AND YOU HEREBY CONSENT THAT WE WILL TRACK, COLLECT,USE, AND SHARE YOUR INFORMATION IN THE FOLLOWING WAYS. IF YOU ARE REGISTERING AN ACCOUNTOR USING THE SERVICES ON BEHALF OF AN INDIVIDUAL OR ENTITY OTHER THAN YOURSELF, YOUREPRESENT THAT YOU ARE AUTHORIZED BY SUCH INDIVIDUAL OR ENTITY TO ACCEPT THIS PRIVACYPOLICY ON SUCH INDIVIDUAL'S OR ENTITY'S BEHALF.
2. Traffic Data Automatically Collected
We automatically track and collect the following categories of information when you visit our Siteorotherwise use our Services: (1) IP addresses; (2) domain servers; (3)device type used to accessthe Site;(4) typesand configurationsof web browsers used to access the Site; (5) referring source which may havesent you to the Site;(6) web pages viewed and links clicked; (7) length the user visited the Site or usedour Services; (8) the date you visited the Site;and (9) otherinformation associated with the interaction ofyour browser and the Site (collectively “Traffic Data”).
3. Personal Information Collected From You
In order for you to access certain areas of the Site or certain Services where it is important for us to knowwho you are so that we can best meet your needs, we may require you to provide us with certaininformation that personally identifies you (“Personal Information”). Personal Information includes thefollowing categories of information: (1) contact data (such as your e-mail address, phone number andMedbluepassword); (2) demographic data (such as your gender, your date of birth and your zip code);and (3) medical data (such as the previous doctors, dentists or other health care providers (“Providers”)youvisited, your reason for visiting Providers, your date of visiting Providers, your medical history, andother medical and health information you choose to share with us). If you communicate with us by, forexample, e-mail or letter, any information provided in such communication may be collected as Personal Information.
4. Interactive and Installed Tools
We also collect other information, some of which may be Personal Information that you voluntarilyprovide to us when you choose to use some of the Services’ interactive tools and services (“InteractiveTools”), such as searching for Providersandsearching for available appointments with Providers. We alsocollect information you provide voluntarily in free-form text boxes on the Site and through responsestosurveys, questionnaires and the like. Some of the free Interactive Tools on our Site ask you for health-related Personal Information. You may elect to use certain Services available through the Site that requireyou to download and install software onyour computeror other device(“Installed Tools”). The InstalledTools may collect and transmit information from your computer system solely relating to use of the Installed Tools and for the purpose of providing you the relevant Services, for example, byinformingMedbluewhen a user is logged on and available to receive update or alert notices.
5. Cookies
We may use small computer files that are transferred to your computer's hard drive that containinformation such as user ID, user preferences, lists of pages visited and activities conducted whilebrowsing the Site (“Cookies”) to help us improve our Site by tracking your navigation habits and to storesome of your preferences. Generally, we use Cookies to customize your experience on our Site and tostore your password so you do not have to re-enter it each time you visit the Site. Cookies do not allowourSite to gain access to other information on your computer. At your option, expense and responsibility,you may block Cookies or delete Cookies from your hard drive. However, by disabling Cookies, you maynot have access to the entire set of features of the Siteor Services. In addition, our business partners may use Cookies to provide us with anonymous data and information regarding the use of our Services. Specifically, some of our business partners use Cookies to showMedblueads on other sites on the internetas a result of you using the Services. Such Cookies do not contain any Personal Information. You may optout of receiving Cookies placed by such third party vendors by visiting the Network Advertising Initiative opt out page.
Other Cookies used by our business partners may collect other non-personally identifying information, such as the device IP address, type of operating system, type of internet browsing software, what webpages were viewed at what time, the geographic location of your internet service provider anddemographic information, such as gender and age range. This information is used to provide Medblue with more information about our users’ demographics and internet behaviors. We do not link theinformation stored in these Cookies directly to any of your Personal Information you submit while on the Site.
6. Web Beacons
In limited circumstances we also may use tiny graphic image files imbedded in a web page or email thatprovide a presence on the web page or email and send back to its home server information from the user’sbrowser (“Web Beacons”) to collect anonymous, non-personal information about your use of our Servicesand the sites of selected sponsors and advertisers, and your use of emails, special promotions ornewsletters we send to you. The information collected by Web Beacons allows us to statistically monitorhow many people are using the Services and selected sponsors' and advertisers' sites, or opening ouremails, and for what purposes.
7. Website Analytics
We may use third party website analytics services in connection with the Services, for example, to recordmouse clicks, mouse movements, scrolling activity, as well as any text that you type into the Site. These website analytics services do not collect Personal Information that you do not voluntarily enter into the Site. These services do not track your browsing habits across websites which do not use their services. We use the information collected from these services to find usability problems to make the Services easier to use. The recordings will never identify you or your account; they only record anonymous user information.
8. Storage
We store all Traffic Data and review postings indefinitely, even after “deletion,” and may archive suchinformation elsewherefor as long as necessary to fulfill the purposes for which it was collected or asneeded to provide the Services. We store all Personal Information until you request that we modify or delete it, in which case we may still retain certain Personal Information for the reasons described in Section14 below.
9. Information Provided on Behalf of Children
Medbluedoes not collect information from children under the age of 13 in accordance with the Children’s Online Privacy Protection Act (“COPPA”) as discussed below. If you are a parent or legal guardian of aminor child, you may, in compliance with the Terms of Use, use the Services on behalf of such minor child.Any information that you provide us while using the Services on behalf of your minor child will be treatedas Personal Information as otherwise provided here in.
10. Children’s Online Privacy Protection Act
COPPA severely restricts what information can be collected from children under the age of 13. For thisreason, children under the age of 13 in the United States are prohibited from using the Services. The Services are not directed at children, and Medblue does not knowingly collect any information from individuals under the age of 13. If we learn that we have received any information from an individualunder the age of 13, we will use that information only to respond directly to that child (or a parent or legalguardian) to inform him or her that he or she cannot use the Services and subsequently we will delete that information from our own servers.
11.Medblue’s Use of Your Information
We may use your Personal Information to recommend certain resources or Providers. We may use your contact data to send you information about Medblueor our products or Services, to contact you when necessary, including to remind you of upcoming or follow-up appointments, and in conjunction with youruse of certain Interactive Tools. We may use your demographic data, Traffic Data,andmedical data tocustomize and tailor your experience through the Services, in emails and in other communications,displaying content that we think you might be interested in and according to your preferences. Use of the Services may require Medblue to use your Personal Information to allow your Providers to refer you to, and make appointments with, other Providers on your behalf. We may also use your anonymized Personal Information to run (or authorize third parties to run) statistical research on individual or aggregate healthor medical trends. Such research would only use your Personal Information in an anonymous manner that cannot be tied directly back to you.
12. Sharing of Information
We share certain categories of information we collect from you in the ways described in this Privacy Policy,including as described below:
You may choose to authorize Medblueto share your Personal Information with selected Providers.
If you are a Subscriber (as defined inMedblue’s Terms of Use), Medblue will share your Personal Information, including with out limitation appointment history, with your Dependents (as defined in Medblue’s Terms of Use), as applicable, who have access to the account Credentials (as defined in Medblue’s Terms of Use) through the Subscriber’s user account onthe Site.
If you are a Dependent, Medblue will share your Personal Information, including without limitation appointment history, with the Subscriber and other Dependents, as applicable, who have access to the account Credentials through the Subscriber’s user account on the Site.
We may share your contact data, Traffic Data, demographic data, insurance data and medical data with Providers you choose to schedule through the Services,
In order to customize your advertising interactions, we may share Personal Information with marketing affiliates and other third parties only on an aggregate, de-identified(i.e., anonymized) basis.
We may share your anonymized Personal Information with third parties to enable them to run statistical research on individual or aggregate health or medical trends.
We share Personal Information and Traffic Data with our business partners who assist us by performing core services (such as hosting, billing, fulfillment, or data storage and security) related to our operation of the Services and/or by making certain Interactive Tools available to our users. Those business partners shall be bound to uphold the same standards of security andconfidentiality that we have promised to you in this Privacy Policy, and they will only use your contact data and other Personal Information to carry out their specific business obligations to Medblue and to provide your requested medical care and services.
We may share your contact data with our subcontractors to enable them to send you Medblue promotional materials. These subcontractors will only use your contact data to send you Medblue promotional materials.
We may share certain marketing metrics including, but not limited to, anonymous Personal Information and non-personal Information, with our business partners to help determine the effectiveness of certain advertising campaigns.
We may transfer information about you to another company in connection with a merger, sale oracquisition by or of Medblue. In this event, we will use reasonable efforts to notify you before information about you is transferred and becomes subject to a different privacy policy.
Medbluedoes not share, sell, rent or trade your Personal Information with any third parties for their promotional purposes.
13. User Choice
You may choose not to provide us with any Personal Information. In such an event, you can still accessand use some of the Services; however, you will not be able to access and use certain key features of the Services that require your Personal Information.
14. Confidentiality and Security
Except as otherwise provided in this Privacy Policy, we will keep your Personal Information private and will not share it with third parties, unless we believe in good faith that disclosure of your Personal Information or any other information we collect about you is necessary to: (1) comply with a court orderor other legal process, such as a court order or a subpoena; (2) protect the rights, property orsafety of Medblueor another party; (3) enforce ourTerms of Use or this Privacy Policy; or (4) respond to claimsthat any posting or other content violates the rights of third-parties.
15. Doctors and Dentists
Doctors, dentists, their employees, and their agents should be particularly aware of their obligations ofpatient confidentiality, including without limitation their obligations under the Health Insurance Portability and Accountability Act (“HIPAA”), both in communicating with Medblue and in responding to a review of their services posted on our Site. Medblue does not have, and will not accept, any obligationsof confidentiality with respect to any communications other than those expressly stated in this Privacy Policy and Medblue’s Terms of Use.
16. Public Information
Any information that you may reveal in a review posting or other online discussion or forum isintentionally open to the public and is not in any way private. You should think carefully before disclosing any personally identifiable information in any public forum. What you have written may be seen and/orcollected by third parties and may be used by others in ways we are unable to control or predict.
17. Security
The security of your Personal Information is important to us. We follow generally accepted industrystandards to protect the Personal Information submitted to us, both during transmission and once wereceive it. For example, when you enter sensitive information on our Site, we encrypt that informationusing secure socket layer technology (“SSL”).Although we make good faith efforts to store PersonalInformation in a secure operating environment that is not open to the public, you shouldunderstand thatthere is no such thing as complete security, and we do not guarantee that there will be no unintendeddisclosures of your Personal Information. If we become aware that your Personal Information has beendisclosed in a manner not in accordance with this Privacy Policy, we will use reasonable efforts to notify you of the nature and extent of the disclosure (to the extent we know that information) as soon as reasonably possibleand in accordance with applicable law. Your Personal Information is processed at Medblue’s operating offices and at such other locations as Medblue possesses Personal Information, which shall be located within the United Sates.
18. Lost or Stolen Information
You must promptly notify us ifyour contact data is lost, stolen, or used without permission. In such anevent, we will remove that contact data from your account and update our records accordingly.
19. Updates and Changes to Privacy Policy
We reserve the right, at any time, to add to, change, update, or modify this Privacy Policy so please review it frequently. If we do, then we will post the amended Privacy Policy on the Site; we may also attempt tonotify you in some other way. In all cases, use of information we collect is subject to the Privacy Policy ineffect at the time such information is collected.
20. Controlling Your Personal Information
As a registered Memberof the Services, you can modify some of the Personal Information you have included in your profile,change your user name, and, in certain instances, modify certain permissions to share your Personal Information by logging in and accessing your account. Registered Members can also contact us atteam@medblue.com to obtain access to the Personal Information we have about You. Personal Information that you have shared or reported to Medblue through use of the Site or the Services that has been transferred to third parties cannot be amended or deleted by Medblue where it is in the control of a third-party. Upon your request, Medblue will use commercially reasonable efforts to delete your account and the Personal Information in your profile; however, it may be impossible to remove your account without some residual information being retained by Medblue. Medblue has no obligation to delete any data or information you provide on a Medical History Form following termination of your account or the account of any Provider to whom your Medical History Form was submitted through the Services. Registered Members who wish to close their account should email:team@medblue.com.
21. Links to Other Websites
The Site contains links to third party websites to which Medblue has no affiliation. Medblue does not share your Personal Information with those websites and is not responsible for their privacy practices. Some websites may have the look and feel of our Site. Please be aware that you may be on a different siteand that this Privacy Policy only covers our Site. A link to a non-Medblue website does not constitute orimply endorsement byMedblue. Additionally, we cannot guarantee the quality or accuracy of information presented on non-Medblue websites. Should you decide to visit one of these third-party websites, wesuggest that you read its privacy policy.
22.European Privacy Disclosures
If you live in the European Economic Area (“EEA”), United Kingdom (“UK”), or Switzerland, please reviewthese additional privacy disclosures under the European Union’s General Data Protection Regulation(“GDPR”).
Data Controller. Medblue, LLC is the data controller for Medblue’s Services. You can contact Medblue at team@medblue.com
Health and Other Special Categories of Personal Information. With respect to your Personal Informationthat is health data or another special category of Personal Information under the GDPR (collectively,“Health Data”) you agree that you have given explicit consent to Medblue to process Health Data by signing up as a registered user for the Services. You can use your account settings to withdraw your consent at any time by deleting your user account and discontinuing using Medblue’s Services.
Medblue’s Legal Bases for Processing Personal Information. For Personal Information subject to GDPR, Medblue relies on several legal bases to process Your Personal Information: You give your consent, which you may withdraw at any time using your account settings. You understand, however, that any data thathas already been used or shared prior to the effective date of your revocation of your consent will not bereversed, undone, or withdrawn. Further, the revocation of your consent will not affect the lawfulness of the data processing conducted prior to your revocation; When processing is necessary to perform ourobligations under a contract with you, like the Terms of Service; and For Medblue’s legitimate business interests, such as improving, personalizing, and developing the Services, marketing new features and products, and promoting safety and security, as further described in this Privacy Policy.
How to Exercise Your Legal Rights. Please review the “Controlling Your Personal Information” Section ofthis Privacy Policy, which specifies that you can use your account settings and tools to exerciseyour rights under the GDPR to access and control your Personal Information. In certain circumstances, you can seek to restrict the processing ofyour data, or object to Medblue’s processing of your data based on our legitimate interests, which is set forth in the “Sharing of Information”Section of this Privacy Policy. In addition, to the extent you are not in possession of the Personal Information, you have the right to receive your Personal Information in a structured, commonly used and machine-readable format and, if technically feasible, to have it transmitted to another controller. Under the GDPR you have a general right to object to the use of your Personal Information for direct marketing purposes. Please access your notification settings to control Medblue’s marketing communications to you about our products. You can also delete Your account at any time. Once the applicable retention period has expired, Personal Datashallbe deleted and, therefore, Your rights to your data the right to erasure, the right to ratification, andthe right to data portability cannot be enforced after expiration of the retention period. If You need further assistance regarding Your rights, please contact us at team@medblue.com and we will consider Your request in accordance with the applicable governing laws. You also have a right to lodge a complaintwithyour local data authority, to the extent it governsthe Services performed by Medblue.
23.Not Insurance.
THIS IS NOT INSURANCE AND THIS PROGRAM IS NOT BEING SOLD TO REPLACE INSURANCE. THIS PLANPROVIDES DISCOUNTS AT CERTAIN HEALTH CARE PROVIDERS FOR MEDICAL SERVICES. THIS PLAN DOESNOT MAKE PAYMENTS DIRECTLY TO THE PROVIDERS FOR MEDICAL SERVICES. ALL MEMBERSARE OBLIGATED TO PAY FOR ALL HEALTH CARE SERVICES BUT WILL RECEIVE A DISCOUNT FROM THOSE HEALTH CARE PROVIDERS WHO HAVE CONTRACTED WITHMEDBLUE, LLC. THIS DISCOUNT CARDPROGRAM CONTAINS A 30-DAY CANCELLATION PERIOD. MEMBERS SHALL RECEIVE A FULL REFUND OF MEMBERSHIP FEES, EXCLUDING ENROLLMENT FEE IF MEMBERSHIP IS CANCELLED 30 DAYS FROM THE EFFECTIVE DATE.
24.Contacts
If you have any comments, concerns or questions about this Privacy Policy, please contact us at team@medblue.com or
Medblue, Inc.
Miami, FL 33156
Phone: (305) 800-2583
Fax: (305) 800-2584
Last Updated on August 19, 2021