Discover the Voice Behind Your Brand.

This intake is designed to help us deeply understand your brand personality, customer journey, audience psychology, and content goals - so we can craft strategy, copy, and content that convert.

What This Questionnaire Covers

Your brand’s tone, mission, and identity

Audience demographics and psychographics

Buyer journey pain points and emotional triggers

Content style, platform preferences, and visibility goals

How It Works:

Set aside 20–30 minutes to complete it fully.

Be honest and detailed - this will directly influence the quality of your messaging.

Not every section applies? Just write "N/A" where needed.

Click submit, and we’ll get started on your strategy!

Age Range

Gender Identity

Income Range

Occupation & Industry

Education Level

Location

Type of Product/Service/Procedure Experienced

Recovery or Transition Needs

Pain relief

Adaptation

Skin care

Return to training

Restrictions or Sensitivities (Allergies, mobility issues, sun exposure, etc.)

Emotional State Before/After Using the Product or Service

Preferred Shopping Method

Mobile

Desktop

In Person

Social Media

Price Sensitivity

Brand Loyalty

Openness to Trying New Brands

Preferred Payment Methods

Credit

PayPal

BNPL

Key Emotions Before and After Working with You or Buying Your Product

Appearance or Reputation Concerns

Social Settings That Trigger Insecurity

What Should People Feel When They Interact with Your Brand?

Three Words to Describe Your Voice

How Is Your Approach Different from Competitors?

What Personal Experience or Story Shapes How You Show Up?

Is There Any Part of Your Story You Haven’t Shared Publicly but Want To?

Who Are You Really Speaking To?

What Do They Believe Before Working With You?

What Do They Need to Hear from You to Feel Seen?

What Emotional State Are They In When They Find You?

Which Platforms Are You Active On Now?

Which Ones Do You Want to Grow on Next?

Do You Have a Preferred Content Style?

Carousel

Caption

Voiceover

Reel

How Often Can You Realistically Show Up?

What’s the Top Priority Right Now?

What Action Do You Want People to Take?

Any Launches Coming Soon?

What Does "Success" Look Like in 3 Months?

Words or Styles That Feel Off-Brand?

Non-Negotiables in How You Want to Show Up Online?

What Feels Overdone in Your Space Right Now?

How would you say your message more honestly or conversationally than competitors?

Top 3 Competitors or Peers in Your Industry?

Brands You Admire (In or Outside of Your Niche)?

How Are Your Customers Comparing You?

What Platforms Are Your Competitors Focused On?

What Types of Content Do They Post?

How Are They Positioning Their Authority?

What Pain Points Are They Speaking To?

What Feels Repetitive or Copy-Paste in Your Industry?

What Do You Not See Being Offered That You Think Should Be?

What Unique Experiences, Stories, or Values Do You Have That Competitors Can’t Replicate?

If Your Audience Is Tired of [Insert Common Pain Point or Trend], What Can You Offer as the Opposite?

What Systems or Tools Do They Use to Manage Purchases?

What Type of Support Do They Expect?

Live Chat

Account Manager

Knowledge Base

Fulfillment & Shipping Needs (Speed, Tracking, Custom Packaging, etc.)

Any Regulatory or Compliance Requirements? (HIPAA, GMP, FTC, etc.)

What Marketing Tools Would Help Them Sell or Refer You More?

Imagine your brand walks into a room full of people. What are they wearing? Who do they talk to first? Do they make people laugh, offer advice, stay quiet and observe, or take over the room?

What kind of outfit would your brand wear to a client meeting? A speaking event? A launch party? (Designer suit, vintage denim, athleisure, minimalist neutrals, bold streetwear?)

If your brand were cast in a movie or series, what kind of character would they play? Confident leader, rebellious innovator, thoughtful mentor, charismatic host?

Are there any real-world personalities (celebrities, thought leaders, fictional characters) that remind you of your brand energy or presence?

Are There Any Questions You Get Asked Constantly?

What Industry Beliefs Are You Tired of Hearing?

What Makes You Feel Proud of Your Work?

How do your clients feel about being seen (online or in person) during their transformation, recovery, or learning process?

Are there emotional shifts your customer experiences after using your product or working with you

Anything We Haven’t Asked That You Think We Need to Know?