Why this question matters: The current site never clearly states what members get. This is the single most important FAQ on the page. The answer should clearly list: up to 9 visits per year directly with Dr. Moyers (not a PA, not a nurse practitioner — Dr. Moyers herself), discounts on additional in-office services and supplements, longer unhurried appointment times, and access to a care model that coordinates rather than fragments. The answer should feel like a relief, not a brochure.
Why this question matters: The current site doesn't publish pricing, which creates friction and suspicion. The new site should be transparent. The answer should note annual vs. monthly payment options, FSA/HSA eligibility, CareCredit financing for costs over $1,000, and — critically — frame the investment against what women are already spending on fragmented care, supplements, and providers who don't listen.
Why this question matters: This is the #1 objection for a cash-pay practice. The answer needs to be honest but not alarming. Dr. Moyers is out-of-network with all insurance plans and is not enrolled in Medicare or Medicaid. However, labs and Pap smears can still be submitted to insurance. FSA/HSA funds can be used. The framing should acknowledge the cost reality while making clear what she's buying instead: time, access, and expertise she simply cannot get inside an insurance-driven system.
Why this question matters: She needs to know she won't be left without care if her health needs exceed the base package. The answer should explain that additional visits are available at a discounted member rate, and that the fee-for-service option also exists for anyone who wants à la carte access.
Why this question matters: This speaks to the "fragmented care" pain point directly. The answer should clarify the scope: Dr. Moyers handles gynecology, menopause, sexual health, and osteopathic care — and actively coordinates with other providers when needed. She doesn't want to add to the fragmentation problem; she's designed to reduce it.
Why this question matters: Anxiety about the unknown is a real barrier to joining. Walk her through it: the intake process, the length of the appointment (much longer than a typical office visit), the fact that Dr. Moyers reviews her history before she even walks in, and what she can expect to leave with — not just a follow-up date, but clarity and a real plan.
Why this question matters: Her patients are busy professionals. Flexibility matters. Confirm telehealth is available and clarify how virtual visits fit into the membership structure.
Why this question matters: Some women will want to try before they commit. The answer should explain the fee-for-service (pay-per-visit) option, make clear it also offers longer appointments without insurance hassles, but gently note that the membership is designed for women who want an ongoing, evolving relationship with their care — not one-time fixes.
Why this question matters: She is cautious about financial commitments, especially after being burned by treatments that didn't work. A clear, honest cancellation policy — and transparency about what happens to unused visits — will reduce hesitation.
Why this question matters: Dr. Moyers performs minimally invasive gynecologic surgery. Some of her patients will need more than office-based care. The answer should explain how surgical care is handled — whether through separate pricing, hospital partnerships, or referral — so patients understand the full scope without feeling abandoned when their needs escalate.