Amplify
(for Start-ups & Side Hustles)

Position your brand strategically, validate your offer & attract your ideal audience to amplify your business.

Amplify Your Business: Take It to the Next Level

Are you tired of juggling all-the-things, trying to turn your passion into a successful business? You've done the freebies, listened to the podcasts, read the books, and joined the masterclasses—but something still feels missing. You know you’re meant for more, and it’s time to level up. Level up your leads, level up your sales, level up your systems, which will in turn level up your lifestyle.

Welcome to Amplify, the program designed to help you shift gears and kickstart your side-hustle into a thriving, sustainable business.

Amplify isn't just another course; it’s your roadmap to success, tailored for women like you—women who dream big and are ready to invest in themselves and their businesses. We’re here to help you bridge the gap between where you are now and where you want to be.

It’s Time to Amplify

Now is the time to take strategic, aligned action. Stop the endless juggle, get the personalised support, tap into your uniqueness and start moving the needle forward in your business—all while being part of a like-minded community that gets it, supports each other, and cheers each other on.

What You’ll Gain from Amplify:

• Clarify Your Niche & Market Messaging: Stand out by honing in on what makes your business unique.

• Craft Your Unique Brand Story: Connect with your audience on a deeper level by sharing your authentic journey.

• Optimize Your Online Presence: Ensure your brand shines across all platforms, attracting your ideal clients.

• Create & Validate Your Signature Offer: Develop an offer that speaks directly to your audience’s needs.

• Pinpoint Your Ideal Pricing: Price your services confidently, knowing you’re providing value.

• Create Kickass Content: Produce content that resonates, engages, and converts.

• Build & Launch Your Signature Offer: Turn your ideas into a profitable reality.

• Attract Your Ideal Audience: Draw in clients who are aligned with your vision and ready to invest.

This Program Is for You If:

You’re overwhelmed by the ‘how-to’ of growing your business.You’ve been procrastinating on launching your offer.You want consistency in your business, marketing, and actions.

And You Want:

• Support and a Step-by-Step Process: A clear path to follow, with guidance every step of the way.

• To Finish the Year on a High: End the year with momentum and confidence.

• To Give Your Business the Boost It Deserves: Amplify your efforts and see real results.

Ready to Amplify Your Business?

Don’t let another year go by feeling stuck or unsure. Join Amplify, and let’s turn your business into the thriving, sustainable brand you know it can be.

Sally Watson


Sally loves a good coffee, social outings and exploring. Whether that's exploring nature (camping, beach swims, bike rides) or exploring the human mind, (how we think, act and respond) in our life and career.

Sally is a Career & Business Coach who helps ambitious professionals, side-hustlers and new business owners when they are at a crossroads and feeling stuck in their direction. Sally guides them through uncertainty, self-doubt & overwhelm to gain clarity, structure and confidence to create a career (or business) they love and are thriving in.

Career Creators mission is to provide the tools you need to

‘do what you love and love what you do’. Sally and the team take a unique approach, utilising their signature framework ‘The Creators Way’ and work first with the person and their strengths to help them identify their goals, curate their personal brand and take strategic, actionable steps to achieve their business goals with confidence.

As an expert in Human Behaviour, Sally is a Credentialed Practitioner of Extended DISC, certified in Life Coaching, NLP (Neuro-linguistic Programming), and Meta Dynamics TM. As a lifelong learner, Sally embraces a growth mindset to continue growing and inspiring others to Love What They Do.

Get started now!

Amplify - Payment Plan (4mos)

$797

3-month Program paid off over 4x monthly installments. Includes GST.

Gain access to the Amplify online course, attend 10 weekly group coaching sessions (with some break weeks to 'catch up' if needed). Plus get personalised support with 3x Private Coaching session with Sally (45mins).

Amplify - Pay in full

$3,000

3-month program paid in full. Includes GST

Gain access to the Amplify online course, attend 10 weekly group coaching sessions (with some break weeks to 'catch up' if needed). Plus get personalised support with 3x Private Coaching session with Sally (45mins).

Before I started working with Sally, I was feeling stuck within my side-hustle business and I didn't know where I was headed. Since working with Sallym I am now committed and excited to pursue my very own business. I never would have had the drive or confidence to jump in and give this 100% without Sally's help and guidance. I would highly recommend Sally to anyone wanting direction and confidence in their own business or career. Thank you Sally 🙏.

- Lauren Lee, Travel & Cash (Flow Coach)

The best way to make my dreams actually happen, was to get a coach. This is how I got over all the things that were holding me back. My coach stacked me with resources and helped me realise possibilities I would never have imagined on my own. And she helped me commit to making a change and take action.

Thank you Sally Watson, the Career Coach of my dreams.

- Lyne Kurelek, Business Coach & Consultant

There have been some really big shifts for me since working with Sally and going full-time in my business. Something has flicked a switch with the missing piece of what is driving me, what is my purpose, who I am and what I stand for and owning that."

- Emily Hamilton, Brand & Launch Mentor

Frequently Asked Questions

When does the course start and finish:

Amplify Dates for 2025 are as follows:

Round 1 - 10th Feb - 9th May

Round 2 - 26th May - 22nd Aug

Round 3 - 1st Sep - 27th Nov

When are the group coaching sessions?

Once the group is established we will find a time that suits majority.

How much time do I need to commit to this course?

Firstly, you are not committing to this course, you are committing to growing your business and dedicating time to working ON your business (rather than IN your business). Some activities may take longer for others and quicker for you (and vice versa). To give you and average, I would allow approx 3 hours per week (bare minimum 2hours) and you can always go more, if you have capacity.