July 18th – General Admission | July 19th – VIP Day | Nashville, TN

"The #1 Summit for Roofing Owners Who Want to Build, Scale, and Exit Like a Pro"

Hosted By Jeff Richfield

If you want to scale smart and exit strong, this is the room you need to be in.

in America's most loved city - Nashville, Tennessee.

Roofers United Presents:
ASPIRE HIGHER ROOFERS SUMMIT 2025

HERE'S THE HARD TRUTH

Most roofers aren’t prepared for what’s next. Whether it’s scaling your business or exiting with maximum value , owners often leave six or seven figures on the table—not because their company isn’t worth it, but
because they didn’t know what buyers are really looking for.

THE SUMMIT CLOSES THAT GAP

Designed specifically for roofing businesses in the $5M–$50M range, this event delivers the tools, strategies, and insights to scale smarter and exit stronger. You’ll walk away with actionable financial tactics, acquisition-ready frameworks, hiring and AI strategies, and real-world tools — not just inspiration.

Scale Smarter. Protect Your Profits.

Exit on Top.

The Aspire Higher Roofers Summit isn’t another hype-filled event — it’s built for serious roofing owners ready to scale, protect profits, or prepare to sell.

If you’re doing $5M–$50M a year, you know the game is changing. Costs are rising. Margins are shrinking. That “golden era” never showed up.

This 2-day summit in Nashville delivers the real strategy — no fluff — to help you grow smarter, build systems, and exit strong.

PRICING

CHOOSE YOUR EXPERIENCE!

General Admission – Free Ticket Includes

(Friday Only):

Location: Top Golf

(Cowan Room)

Here's What You Get

FREE

1-Day Access to the Aspire Higher Roofer Summit – Friday, July 19 at Topgolf Nashville

Main Stage Sessions with 12+ expert speakers

Dynamic Event Environment with music, stage lighting, and energy (not a hotel ballroom!)

Networking Opportunities with other top roofing professionals

Exclusive Access to Free Event Materials on-site

3 full meals plus golf

Evening networking, songwriter entertainment. Night on the town in music city USA.

VIP EXCLUSIVE ACCESS

(Friday & Saturday)

Friday, July 18th – Topgolf, Nashville (General Event)
Saturday, July 19th – The Foundry, Downtown Nashville (VIP Day)

HERE'S WHAT YOU GET

Normally $997

Only $249

Saturday Morning VIP Session (July 20th) with all expert speakers

Optional Light Group Workout

Private Business Audit of your company’s: Financials, KPIs, Operational structure, Sales team structure.

Confidential Business Valuation based on: Sales goals, Net profit, Tax returns (optional), Sales team performance.

The Master Playbook: Jeff’s A–Z roadmap to grow and scale a roofing company using today’s most effective tools and strategies

Private Networking Lunch with Jeff and VIP guests
Small Group Environment for personalized attention and Q&A

FEATURED SPEAKERS

Real Experts. Real Strategies.

Reggie Brock

Leadership Mentor | Keynote Speaker

Reggie's mission is to empower leaders to transcend their personal limits and live their lives on purpose.

Reggie encourages radical development by facilitating conversations that encourage leaders to confront difficult topics head-on, in a space of vulnerability and authenticity, leading to deep personal growth and increased understanding.

Morgan Starr Walker

TruStarr Connect

I’m Morgan Starr Walker—a relationship builder, connector, and servant-hearted leader driven by faith and purpose. Since 2019, I’ve served the APA as Project Coordinator and Advisory Board member, representing the organization in D.C. and across the country. I’ve also worked with RCAT, APR, and United Survivors Disaster Relief. I’m also the founder of TruStarr Connect, a platform built to empower business owners through authentic relationships and shared values. From co-owning our former roofing company to consulting and emceeing events, I’m passionate about helping others grow through trust and purpose. Above all, my greatest joy is being a wife t

Chuck Thokey

Sales And Marketing Coach

Chuck Thokey is a sales and marketing coach, author, mentor, and keynote speaker. Helping small to large home improvement organizations grow their sales by as much as 50%- 200%Chuck has led some of the largest sales teams in North America and has been named a Leading Expert in Sales Leadership by industry magazines.

Chuck helps sales professionals build solid skills that can skyrocket productivity, confidence, customer connectivity, and referrals

Jeff Richfield

Founder Of Roofers United | Sold Music City Roofers

Jeff Richfield, Founder of Roofers United, transformed his roofing business from financial hardship into a multi-million dollar success, culminating in an successful exit in 2023. A mentor and sought-after speaker at major industry events like the Win the Storm Roofing Conference, RoofCON, International Roofing Expo (IRE), and Clay Clark's ReAwaken America Tour, Jeff specializes in helping roofing professionals scale and sell their businesses.

Claudio Vilas

Award Winning Roofing Business Broker and M&A Advisor

With deep respect for roofing business owners, Claudio Vilas specializes in advising and brokering deals within the roofing sector. His focus on this industry allows him to provide strategic guidance, understanding market trends and dynamics to help clients position themselves for successful sales. Claudio’s approach goes beyond the numbers — aligning the values and goals of both buyers and sellers to ensure transactions that exceed expectations and honor the legacacy of the roofing company.

Dan Walrack

Go Beyond The Hustle
Experience Transformation

With yearly sales between $4M-$21M, Dan is most likely one of Roofing Industries top 3 roof salesmen in the nation. Dan's natural flair for communication shines through in every appointment, where he sees opportunities for connection and new beginnings. With 24 years of experience as an exterior sales consultant, over 20 years as a licensed insurance adjuster in property claims, and a multitude of certifications, his expertise is truly unmatched. His comprehensive understanding from both the contractor and insurance adjuster viewpoints makes him an authority in his field. CEO's!!! Come learn Dan;s unique strategy to build your company a "storm proof sales system" with a slant toward your exit in mind. You won't be disappointed.

Dr Jessica Stahl

Owner of Ignite Results | Organizational Psychologist | Management Consultant

Dr. Jessica Stahl is a management consultant specializing in scaling home restoration and trades-based businesses. With a Ph.D. in Organizational Psychology from Clemson University, she helps companies drive measurable results in retention, productivity, and profit by developing people and building efficient systems.

“Invest in your people, as they are the foundation of your company and your only unique resource.”

Atanasio Juarez

Founder and Chief Human at ATERNA.AI Marketer/Roofer turned Tech Entrepreneur

Meet Atanasio Juarez, Founder of ATERNA.AI and leading AI integrations strategist known for implementing cutting-edge Agentic AI systems that automate lead generation, supercharge sales conversions, and streamline operations to help roofing companies scale faster and smarter than ever before.

Come learn how integrating ATERNA’s proven ROOFIT.AI™ platform can fully automate and add millions in annual revenue to your roofing business, setting you up for sustainable growth, market dominance, and a lucrative exit strategy.

Ron Harrison

Owner Of Lionheart Sales Training & Consulting | National Sales Training

Ron Harrison is a National Sales Trainer & Business Culture Leader with over 15 years of experience transforming roofing companies into high-performing, revenue-generating powerhouses. With a deep understanding of sales strategy, leadership, and business development, Ron has helped companies across the country scale, grow, and build winning cultures that drive long-term success.

Kyle Redman

CEO, WeRoot Marketing

Kyle Redman is the CEO of WeRoot Marketing, where he helps business owners, coaches, and course creators scale to past seven figures by building automated marketing ecosystems. With expertise in paid ads, organic content, AI-powered marketing, and team building, Kyle has worked with brands like Jordan Belfort, Uber, Rockstar Energy, and Win The Storm. He’s passionate about helping entrepreneurs create consistent lead flow,

William Musto

CPA

Certified Public Accountant

William Musto CPA, specializes in fractional CFO services for Roofers for accounting and taxes who specializes in helping CEOs know their numbers. He's assited companies sell their businesses or as much as 8 times their original offer by implementing strong and sleek accounting practices. Come learn about his strategies and how he ramps up roofers to "know their numbers" as well as performing in depth analsys on loss prevention, increasing your bottom line and moving from cash to accrual accounting. Roof CFO's hire William on retainer to get their monthly accounting up to PAR and work alongside their current book-keeper, as well as when CEO's prepare to exit rich. While not working William enjoys spending time with his wife, 3 sons and playing an occasional round of golf.

Allen Mick

National Claims Advisors

A true blue-collar entrepreneur Allen is a 3rd generation roofer. His extensive background in taking roofing businesses with little to no brand presence and scaling them to powerhouses through branding, marketing, and recruiting lead him to achieve great heights in the roofing industry. He has held key positions and been influential in scaling multiple Top 100 roofing companies. He even went on to run an 8-figure national roofing company of his own that he exited in 2019. Allen then teamed up with one of his childhood friends to start Just Share Media. Just Share Media is a revolutionary software service that gives home-service companies access to a library of movie-quality videos for a low monthly fee. His extensive industry knowledge mixed with a mastery of sales is what helped lead Just Share Media's explosive growth. This growth led Just Share Media to be acquired in 2024 Allen's first successful exit in the Tech industry. After a successful venture into the tech space, Allen was once again pulled back into his passion for solving major problems for policyholders in the restoration industry. This is where he sits today at the helm of National Claims Advisors.In under 3 years National Claims Advisors is now the largest pre-litigation commercial property insurance law firm in the nation. Once again his expertise in building a business with unified culture has led to true innovation on the claims side of the restoration industry!

Ryan Steffans

Commercial Large Loss Advocate| Restore Masters

Meet Ryan Steffans, Commercial Roofing Sale's Expert and Partner with Eric Winn known for the infamous "Winn Roof Report" known to have gotten a whopping 98% claim approval process with a 100 page written report.t that "hands-down" beats engineer reports handover fist.

Come learn how you can build a successful commercial roofing sales system geared toward leveraging your Exit Strategy using a combination of maintenance agreements and proactive recurring revenue. You can add $5M-$10M year one using Eric and Ryan's system.

Caesar Hernandez

Icon Funnels Consulting

Business Launch Strategist to Tony Horton (Creator of P90X) and Eric Thomas (World-Renowned Speaker)

Caesar Hernandez is the systems and sales funnel consultant trusted by top-tier brands like Tony Horton and Eric Thomas to turn attention into real revenue. His work has helped generate multiple 7-figure product launches using proven frameworks that combine direct response marketing with scalable automation.

Now, through Icon Funnels, Caesar brings those same strategies to real business owners — helping roofing companies, contractors, and service businesses systemize growth, capture leads, and create consistent revenue without relying on hustle or referrals.

FAQ'S

Who is this event for?

This summit is designed specifically for growth-minded roofing company owners doing $5M–$50M+ in annual revenue who are ready to scale smart, build independent teams, and prepare for a high-value exit.

What will I walk away with?

You’ll leave with a proven roadmap to protect your profits, scale your team, and prepare your business for a strategic exit. You'll also gain access to new partnerships, frameworks, and battle-tested systems from speakers who’ve built and sold 8-figure companies.

Where is the event being held?

The event takes place live in Nashville, TN. Topgolf Nashville, TN (Cowan Room) Address: 500 Cowan St, Nashville, TN 37207

When is the event?

The Aspire Higher Roofers Summit will take place over two full days — July 18th – General Admission | July 19th – VIP Day | Nashville, TN

What makes this event different from other roofing conferences?

This isn’t another “rah-rah” motivational event. It’s a strategic, no-fluff experience focused on scaling operations, team development, and preparing for a strong exit. It’s led by people who’ve actually done it.

Is there a VIP option?

Yes. VIP tickets include exclusive behind-the-scenes sessions, private networking access, and 1:1 time with our elite speakers. Space is limited — once it’s sold out, it’s gone.

Can I bring my business partner or leadership team?

Absolutely. In fact, we encourage it. You’ll get more from the event if your key decision-makers are on the same page and ready to implement what you learn.

Will I get access to recordings if I can’t attend live?

General Admission does not include recordings. VIP attendees receive access to a private video vault with key presentations and behind-the-scenes strategy sessions.

What kind of companies attend this summit?

You’ll be in a room full of 7- and 8-figure roofing companies, high-level operators, and emerging leaders who are serious about long-term growth and building legacy.

Can I get a refund if I can’t make it?

All ticket sales are final. However, if you can't attend, you can transfer your ticket to a team member or another qualified roofing company owner.

How do I know if this is worth the investment?

If your business is doing well but you feel stuck or know you’re leaving money on the table — this event is your shortcut. One connection, strategy, or system could shift your trajectory.

Who are the speakers?

We’ve handpicked leaders who’ve built, scaled, and exited roofing companies — plus experts in finance, leadership, and operations. These aren’t theorists — they’re in the trenches and winning.