Privacy Policy for Showcase Home Group

Last Updated: February 2026

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Showcase Home Group (“Company”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our recruiting funnels and landing pages, submit a form, book a call, or otherwise interact with our services related to joining the Showcase Home Group real estate team, brokered by eXp Realty. By accessing or using our website, products, or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information in connection with your inquiry about joining our team:

A. Personal Information You Provide

When you fill out a form, schedule a call, or otherwise contact us, we may collect:

- First name and last name

- Email address

- Phone number (mobile and/or landline)

- Market / city or area where you currently work or intend to work (e.g., Cleveland, Columbus)

- Your current role/status (e.g., new agent, struggling agent, team leader)

- Real estate licensing status and related professional details you choose to share

- Information about your goals, production, team size, or business model that you choose to share in forms, surveys, or during booking

- Any other data you provide via open text fields, surveys, questionnaires, or during calls

- If applicable, payment information processed through secure third-party processors (we do not store full payment card details on our servers)

B. Automatically Collected Information

When you visit our website or funnel pages, certain information may be collected automatically, including:

- IP address

- Browser type and version

- Device type and operating system

- Pages or sections viewed and time spent on each

- Referring URLs and exit pages

- Date and time of visits

- General location information inferred from your IP address

- Cookies, pixels, tags, and similar tracking technologies

C. Communication & Interaction Data

When you interact with us via SMS/text message, email, or phone, we may collect:

- Message content and responses

- Information you share in those messages (e.g., about your goals, experience, or availability)

- Delivery, open, click, and reply metrics for SMS and email

- Call details such as date, time, duration, and general notes from conversation

2. How We Use Your Information

We use the information we collect for purposes including:

- To review and respond to your inquiry about joining Showcase Home Group

- To schedule, confirm, and manage Zoom calls or phone appointments with Kurt and/or the team

- To evaluate potential fit for our team, mentorship, or collaboration opportunities

- To provide information about our training, systems, and the eXp Realty model

- To send you transactional communications (e.g., appointment confirmations, reminders, follow-up messages after a call)

- To send marketing and promotional communications when you have given the appropriate consent (e.g., updates about team opportunities, events, or resources)

- To improve our recruiting funnel, website performance, and user experience

- To personalize content and recommendations based on your interests and experience level (e.g., new agent vs. team leader)

- To maintain internal records, analytics, and reporting

- To comply with legal and regulatory obligations

- To prevent fraud, abuse, or misuse of our systems

3. SMS & Email Communications (TCPA + CAN-SPAM)

When you submit your information through our forms, you may be presented with one or more checkboxes related to SMS/text and email consent. By checking the applicable box(es) and submitting the form, you agree to receive:

A. Transactional (Non-Marketing) Messages

These messages relate directly to your recruiting inquiry and/or calls with us, such as:

- Intro call or Zoom call confirmations and reminders

- Rescheduling or follow-up messages about your appointment

- Clarifying questions about your goals, market, or experience

- Important updates related to the status of your inquiry

These non-marketing messages may be sent via SMS/text, email, or phone call.

B. Marketing & Promotional Messages

If you separately consent by checking the marketing box, we may send:

- Updates about Showcase Home Group opportunities

- Invitations to webinars, trainings, or events

- Resources, tips, and content for real estate agents and team leaders

- Information about eXp Realty’s model, revenue share, equity, and related offerings

- Special promotions or announcements related to our team growth initiatives

C. Message Frequency, Rates, and Opt-Out

- Message frequency may vary depending on your level of engagement and the nature of your inquiry.

- Message & data rates may apply, depending on your mobile carrier and plan.

- You can opt out of SMS/text marketing or transactional messages at any time by replying STOP to any text message from us.

- You can receive help for SMS/text by replying HELP.

- You can opt out of marketing emails by clicking the unsubscribe link in any email.

- You may also request to update your preferences or be removed from all marketing communications by contacting us at [CONTACT EMAIL].

We do not sell SMS or email lists to third parties.

4. Cookies & Tracking Technologies

We use cookies, pixels, tags, and similar technologies to:

- Analyze site and funnel traffic

- Understand how different types of agents (new, struggling, team leaders) engage with our content

- Improve page performance and user experience

- Measure the effectiveness of our marketing campaigns

- Deliver and optimize retargeting or interest-based advertising

You can manage or disable cookies in your browser settings. Please note that disabling certain cookies may affect website or funnel functionality.

5. How We Share Your Information

We may share your information with the following categories of third parties:

A. Service Providers

We may share information with trusted service providers who help us operate our recruiting funnel and communication systems, such as:

- CRM and marketing automation platforms

- Email and SMS/text messaging providers

- Calendar and scheduling tools used to book Zoom calls or appointments

- Analytics providers and advertising platforms

- Web hosting and technical support services

These providers are authorized to use your information only as necessary to provide services to us.

B. Business Partners (Including eXp Realty)

If you move forward in the process of joining Showcase Home Group or eXp Realty, we may share relevant information with brokerage partners and internal team members as needed for onboarding, compliance, and support.

C. Legal & Compliance

We may disclose your information to third parties when required to:

- Comply with applicable laws, regulations, or legal processes

- Respond to valid law enforcement or government requests

- Protect our rights, property, or safety, or that of others

D. Marketing & Advertising Vendors

We may share limited information (often in hashed or pseudonymous form) with advertising and analytics vendors for retargeting, measurement, and optimization of our ads and campaigns.

We do not sell your personal data. We do not sell personal information.

6. Data Security

We implement reasonable physical, administrative, and technical safeguards to help protect your information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your information for as long as necessary to:

- Respond to and process your inquiry about joining our team

- Maintain contact with you about potential future opportunities (where permitted)

- Comply with legal, tax, or regulatory requirements

- Maintain business records and analytics

You may request deletion of your personal information as described in Section 10, subject to any legal obligations requiring us to retain certain information.

8. Children’s Privacy

Our recruiting funnels and services are intended for adults in the real estate industry. We do not knowingly collect personal information from anyone under 18 years of age. If we become aware that we have collected information from a child under 18, we will take reasonable steps to delete it as soon as possible.

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information. These may include:

- The right to know what personal data we collect, use, and disclose

- The right to request deletion of certain personal information

- The right to non-discrimination for exercising your privacy rights

How to Exercise Your Rights

To exercise any of these rights (where applicable), please contact us at [CONTACT EMAIL] with a clear description of your request. We may need to verify your identity before processing your request for security purposes.

10. Your Choices & Opt-Out Options

You can manage your communication and privacy choices by:

- Clicking the unsubscribe link in any marketing email to stop receiving marketing emails

- Replying STOP to any SMS/text message to opt out of further text messages

- Replying HELP to get assistance with SMS/text messages

- Adjusting cookie settings in your browser

- Contacting us at [CONTACT EMAIL] to request updates or deletion of certain personal information (subject to legal obligations)

11. Third-Party Links & Services

Our funnels and pages may link to external websites or integrate third-party services (for example, video hosting, scheduling tools, or social platforms). We are not responsible for the content, privacy practices, or security of those external sites or services. We encourage you to review their privacy policies before providing any information.

12. International Data Transfers

If you access our funnels or provide information from outside the United States, your data may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate. We will take appropriate measures, as required by applicable law, to protect your information when it is transferred internationally.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of our funnels, website, or services after any changes have been posted constitutes acceptance of the updated Privacy Policy.

14. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or our handling of your information, please contact us at:

Showcase Home Group

BUSINESS ADDRESS

CONTACT EMAIL