The Marcus Story: From Invisible to AI‑Recommended
A respected firm disappeared from AI answers—then used an AEO Blueprint to win clients back.
- Marcus’ firm relied on referrals and reputation—but AI assistants didn’t recognize their expertise.
- When prospects asked tools like ChatGPT for “best healthcare consulting firms,” competitors appeared instead.
- Within six months: inbound leads fell 20% and two long‑term clients left.
- The issue wasn’t skill—it was **invisible signals**: weak entity graph, thin schema, scattered FAQs, and unstructured proof.
Marcus, a managing partner at a respected consulting firm, had grown for years on word‑of‑mouth. But as buyers shifted to AI assistants for vendor research, his firm stopped appearing in answer boxes and recommendations. Competitors with stronger digital authority and structured signals were surfaced instead.
In under six months, inbound leads dropped by roughly 20%, and two long‑standing clients assumed the firm was falling behind on innovation. Nothing about Marcus’ expertise changed; the problem was that AI systems couldn’t “see” the business well enough to recommend it.
If AI can’t see you, clients can’t find you. Get the AEO Blueprint that fixed Marcus’ visibility.
Get the Blueprint



