Header with Bootstrap

Insights for Aspiring CEOs

Welcome to Leader's Lounge, your dedicated space for deep-diving into the world of female entrepreneurship. Here, you'll

find a rich collection of articles tailored to inspire, educate, and empower you on your journey from solo entrepreneur

to successful CEO. Whether you're looking for the latest strategies in business automation, tips on effective leadership,

or ways to enhance operational efficiency, our blog is designed to support your growth and spark

significant transformation. Dive in and discover how to turn your business visions into actionable

realities while joining a community of like-minded leaders.

Welcome to Leader's Lounge, your dedicated space for deep-diving into the world of female entrepreneurship. Here, you'll

find a rich collection of articles tailored to inspire, educate, and empower you on your journey from solo entrepreneur to successful CEO. Whether you're looking for the latest strategies in business automation, tips on effective leadership, or ways to enhance operational efficiency, our blog is designed to support your growth and spark significant transformation. Dive in and discover how to turn your business visions into actionable

realities while joining a community of like-minded leaders.

What’s Your Customer Relationship Status?

What’s Your Customer Relationship Status?

August 16, 20243 min read

THE BLOG


What’s Your Customer Relationship Status?

What’s Your Customer Relationship Status?

As a business owner, your customers are your currency. Businesses all-too-frequently forget that it is the customer who keeps a business going. And for a business to thrive, you need the type of customer service that builds and enhances customer relationships.

Consider what your competition is doing that you are not. Here are some ways you can build lasting and satisfying customer relationships:

Build Strong Communication

In any relationship, communication is the key to success. Business is no different. It is essential that you listen to your customers and know what they want.

Small businesses have an advantage in speaking with their customers, determining their needs, and listening to their complaints. Your employees should be trained to communicate effectively. If there is a complaint, make it your business to resolve it instead of ignoring it.

Communicate with your customer even when there is no problem. Make sure they understand they are important to your business. Email them about special offers and sales. Send them information on the best ways of using your product – this is very much appreciated, especially if they are new to you product line.

Go Beyond Expectations

Customer service these days isn’t always what it could be. Most customers were simply happy to get what they came for. To build an excellent customer relationship, you need to exceed customer expectations. Deliver more than you promised. That will keep customers returning.

It need not be anything complicated. For example, a small coffee shop owner knew that a particular soup he offered a few days a week was a customer’s favorite. The disappointment on the customer’s face when it wasn’t on the menu was palpable. The owner decided to put a container aside for days when it wasn’t being offered. On those days, he simply placed a bowl in front of her without comment. Now, it was her excitement that was palpable. A small thing? Perhaps. But it mattered deeply to his customer, who started coming in daily for lunch.

Let Them Provide Feedback

Many businesses email a questionnaire each time a customer uses their services. The information gathered can be used to determine your company’s weaknesses and provide a way to fix them. As for feedback, don’t just ignore the comments. When the customer feels ignored, he or she will soon ignore you.

Connect

Most businesses, large or small, have a social media presence such as Facebook or Twitter to help build customer relationships. This medium provides an outlet for customer grievances, as well as an opportunity to rectify those complaints. If you acknowledge someone’s frustration and promise to improve the situation, you will have strengthened your relationship with this customer. Even better if you can offer him or her a small freebie. It will not go unnoticed.

Successful businesses have chat lines connected to their websites, providing a customer with immediate access to discussing problems or asking questions. A useful website also has blogs that engage customers and provide them with an opportunity to learn more about your company and products.

Final Thoughts

Customer relationships can be complicated.  However, if you want to remain in business, BE MARRIED TO YOUR CUSTOMERS! 

Back to Blog
Brand Logo
Accredited Business

Join Our Mailing List

Each month I’ll perform a forward-facing ‘what-if’ analysis of a business to highlight potential opportunities or concerns. Get these and other business operations/strategy tips by adding your email address here

Brand Logo
Accredited Business

Join Our Mailing List

Each month I’ll perform a forward-facing ‘what-if’ analysis of a business to highlight potential opportunities or concerns. Get these and other business operations/strategy tips by adding your email address here

Take Home

Worksheet

Every keynote includes a worksheet to enable all of your attendees to put the concepts heard in the keynote into practice the very next day.

We will work with you to integrate these exercises with your existing post-event planning.