Global K-pop superstar Lisa of BLACKPINK has officially been unveiled as Thailand’s Tourism Ambassador, marking a major milestone not only for her career but also for the country’s global cultural promotion.

The announcement was made through Thailand’s national tourism campaign, recognizing Lisa’s immense international influence and deep connection to her homeland. Born and raised in Thailand before rising to global stardom, Lisa has long been a source of national pride—now formally representing the country on the world stage.

Why Lisa Is the Perfect Choice

With hundreds of millions of followers across platforms, Lisa’s reach spans continents, generations, and cultures. From fashion to music to dance, her influence extends far beyond K-pop. Tourism officials highlighted her authenticity, global appeal, and strong Thai identity as key reasons for her appointment.

Lisa has frequently showcased Thai culture—whether through traditional attire, language, or local references—helping spark global curiosity about Thailand’s heritage, cuisine, and destinations even before her official role.

Boosting Tourism Through Soft Power

As tourism ambassador, Lisa is expected to headline international campaigns promoting Thailand’s:

• Cultural heritage

• Natural landscapes

• Food and lifestyle

• Creative economy

This move underscores how soft power and pop culture now play a central role in national branding. For Thailand, tapping a global icon like Lisa is both strategic and symbolic—bridging tradition and modern global influence.

Fans Celebrate a Proud Moment 🇹🇭

Fans worldwide praised the announcement as long overdue, calling it a proud moment for Thailand and for Southeast Asia as a whole. Social media quickly filled with congratulatory messages, fan art, and renewed interest in Thai travel destinations.

Lisa’s appointment sends a powerful message: local roots can fuel global impact.