At one point, thousands of ecommerce brands were running user generated content (UGC) ads and no matter what we did, we couldn’t get them to work. The we discovered Performance UGC (pUGC)…it worked so well that our biggest client is generating $2,866,339.78 in revenue per month.
Without a promotion.
Without a product launch.
And without any “crazy, super secret hack”.
The answer: performance UGC (pUGC).
Traditional UGC is dead. This is the era of performance UGC. These are the 7 reasons why performance UGC ads are the most profitable creative in our advertising arsenal:
If a customer sends you a video review, you can’t tell them to change the way they say something or fix their lighting, etc. With performance UGC, you work with creators. That means your wish is their command. You control:
The demographics of the person that records content (age, gender, race).
The messaging you want to focus on.
The scripting on what they say, in what order.
The angles of photos and videos.
The location where they record from (in their house vs. office vs. outdoors, etc).
The hook at the start of the ad.
The call to action at the end of the ad.
And way more!
Performance UGC programs enable ecommerce brands to design high performing ads. High performance isn’t just scale more, it means:
Higher return on ad spend (ROAS)
Higher conversion rate (CVR)
Higher average order value (AOV)
Higher lifetime value (LTV)
Imagine you leave a review for a brand and then they send you an email to reshoot the video testimonial. It would probably change the way you look at that brand. With performance UGC, you can easily ask for revisions of ad creatives, as needed. This means that if something doesn’t feel right or sound right, you can do something about it.
With performance UGC, you can see what’s working and why. Is there a specific creator that’s working? A script? A video concept? Or maybe a new messaging you tested? You can see that very quickly, take those learnings and use that information to…
Once you know what’s working, you can simply do more of it. You can work more often with the creator resonating most with your market. Or get more creators to use the same script to find more winning creators for your brand. Or if a script worked really well, test 4 more hooks to see if that improves performance further.
Performance UGC goes beyond just traditional UGC videos. You can use that raw content for images, for carousel ads, for landing pages, emails and more. Reuse and repurpose creatives to make the most of your investment.
Performance UGC scales with your brand in two ways: spend and volume of creatives. If pUGC creatives are working, simply scale them; they still perform at a higher budget.
And then with the learnings from your creatives, you can request more creatives on demand.
That means getting as few as 4 creatives a month to 100+ creative assets a month to test. No crazy production budgets required (we will show you how to get them for $125/video).
Discover how to develop your own performance UGC program to increase the profitability of your ads, add more revenue to your brand and get up to 100 creatives a month to test. Get access to this free training here:
When you sign up to this free training, you also get access to bonuses:
2. [PROCESS] Scripting Building Blocks: Discover these 25+ building blocks to script writing for your next UGC video.
3. [INSPIRATION] Brief Example + 4 Example Videos: See the brief in action with 4 brief examples and the videos the briefs produce.