You’re Not Charging Too Much — You’re Just Talking to the Wrong People

You know what’s exhausting? Not charging too much — but constantly explaining why your rates are “that high.”

You post your prices and instantly get silence… or side-eyes. Your DMs are full of questions like:

• “Is this the final price?”

• “Do you do any specials?”

• “My cousin can do it cheaper, though.”

Let me tell you something that changed everything for me:
Your dream clients won’t blink at your prices.

They won’t haggle. They won’t question. They won’t “circle back” after asking a thousand questions.

Because they know the value of what you do.
And they’re willing to pay for peace, professionalism, and premium quality.

But here’s the real truth: If people keep questioning your price, it’s not a sign that you need to lower it. It’s a sign that you need to change who you’re talking to.

How do you do that?

You shift your marketing to speak directly to your ideal client. Not the bargain hunters. Not the “can you squeeze me in?” crowd.

Start showing the value of your service. Start educating your audience on the experience, not just the outcome. Start treating your brand like a premium brand — because it is.

If you say you offer high-quality work but your IG bio says “DM to book”… you’re sending mixed signals.

If you post professional hair pics but don’t show any testimonials or process… you’re missing an opportunity to build trust.

You’re not “too expensive.”

You’re simply leveling up. And that requires a different type of energy, alignment, and audience.

You’ll know you’ve found your people when they:

• Thank you for your time

• Tip before you even ask

• Rebook without hesitation

• Brag about your service to everyone they know

Those clients exist. But they don’t live in the discount zone. They’re looking for a stylist who sees herself as a business, not just a side hustle.

So if your rates reflect the quality, the care, and the transformation you bring?
Stand on that.

We’re not shrinking in 2025.
We’re scaling.
We’re aligning.
We’re charging what it takes to thrive — not just survive.

And if you’re ready to attract a higher-paying, lower-stress clientele?
That’s exactly what Step Up 2025 was built for.

Let’s shift your seat. Let’s shift your story.
Let’s talk to the people who get it — and stop wasting time convincing the ones who don’t.

Your prices are not the problem. Your people are on the way.

Let’s build your premium brand — and let it speak for itself.

Warm regards,

Danie Wilks

The 5-Minute Podcast Host and Mentoring Coach