The Solar Growth Accelerator Package is designed to provide medium-sized solar companies with a professional online presence and consistent lead generation using optimized Google Ads and SEO strategies. This plan balances short-term results (via paid ads) with long-term growth (via organic traffic).
Professional Multi-Page Website:
Service pages tailored to different solar solutions (e.g., residential, commercial, or industrial installations).
Contact forms and click-to-call buttons for easy inquiries.
Mobile-responsive design for optimal performance on all devices.
Trust Builders:
Integration of client reviews, certifications, and case studies.
Custom-designed "About Us" page to highlight the company’s expertise and mission.
Speed & SEO Optimization:
Website performance optimized for fast loading times.
SEO-optimized structure to enhance search visibility.
Setup & Launch:
Keyword research tailored to solar customers’ search behavior (e.g., "solar installers near me," "best solar panels for homes").
Ad copywriting with compelling offers to boost click-through rates (CTRs).
Ongoing Management:
Weekly performance reviews to optimize campaigns and minimize cost-per-click (CPC).
Retargeting campaigns to re-engage visitors who didn’t convert initially.
Geo-Targeting:
Ads customized to target local regions with high solar adoption or incentives.
Advanced SEO Setup
Local SEO Strategy:
Optimize for "near me" searches to attract nearby clients actively looking for solar services.
Claim and optimize the company’s Google Business Profile.
Content Marketing:
Monthly blog posts covering solar trends, benefits, and incentives to drive organic
traffic.
Use of targeted keywords for better search rankings.
Competitor Analysis:
Audit competitors to identify content and keywords to outperform.
Link Building:
Build high-quality backlinks to increase website authority in search engines.
4. Analytics & Reporting
Comprehensive Monthly Reports:
Performance metrics for website traffic, conversions, and keyword rankings.
Google Ads data including CTRs, CPC, and ROI.
Actionable Insights:
Regular consultation calls to discuss results and tweak strategies for better outcomes.
A consistent flow of leads from both paid and organic traffic.
Brand Visibility
Increased local presence in Google search results and ads..
Cost Efficiency
Optimized Google Ads campaigns to maximize ROI.
Long-Term Growth
Improved rankings on search engines to reduce reliance on paid ads over time.
Setup & Management: R20 000 per month
Google Ads Budget: R15 000 - R20 000 (recommended monthly spend for effective results). managed by client.
This package is perfect for companies ready to scale up and invest in a strong online foundation while securing a steady flow of high-quality leads.
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