We were giving a name and a product and went to work developing a modern baby care line inspired by Keith Haring’s Radiant Child.

We developed a line of products for every stage of bath time that babies could grow while making sure that the ingredients served a purpose and made parents life a little easier. Our goal was to standout from the competition in a saturated market with packaging and branding that appealed to the aesthetic of the target buyers—moms. We also provided the team with a landing page wireframe and some fun copy to drive the vision home.