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Bentley’s Pet Stuff, a premier retailer specializing in all-natural dog and cat food and products, sought to elevate its brand presence across the United States, ensuring consistency in its messaging and a strong media presence. With over 200 locations nationwide, the company needed a strategic public relations approach to connect with pet owners and promote its commitment to healthy, natural pet care.

Rising to the Challenge

Bentley’s Pet Stuff aimed to increase brand awareness and drive customer engagement across its numerous locations. The challenge was to create a unified media strategy that would resonate with local markets while maintaining the brand’s core values. The company also required media training for store representatives to communicate effectively on television and at in-store events.

Solution

Christine Bachman and Associates developed a robust public relations strategy that addressed Bentley's Pet Stuff's needs through the following actions:

Solution #01

Media Outreach
and Training

Television Segments: Secured over 22 television segments per month across various locations, featuring store representatives who were thoroughly media trained to ensure consistent, engaging messaging.

Product Display Coordination: I managed the setup and presentation of products for TV segments, ensuring that displays were visually appealing and aligned with Bentley’s natural ethos.

Solution #02

Partnerships and Promotions

Vendor Collaborations:
Secured partnerships with key vendors to create in-store promotions and media events highlighting new products and exclusive offers.

Grand Openings:: Arranged monthly volunteer opportunities that aligned with Dr. Iteld’s values, fostering a positive image and building relationships with key stakeholders.

Solution #03

Comprehensive Media Strategy

Integrated Campaigns: Developed and implemented a cohesive media strategy that combined organic and paid media efforts across all locations, managed from the corporate office.

Cross-Channel Alignment:
Worked closely with a 15-member in-house marketing team to ensure that couponing, website content, and in-store promotions were aligned with public relations and advertising campaigns.

Results

Dr. Iteld’s groundbreaking work and insights were prominently featured in several renowned magazines, television segments and online news media. The focus was on shedding light on the dangers of opioid overuse and the urgent need for reform in prescribing practices. These features provided an in-depth look at his efforts to combat the epidemic and his innovative approaches to pain management. Dr. Iteld was also featured for innovative ways to use botox and breast augmentation.

Cliff Morgan, Wealth Management Advisor

Video Section

To elevate Olympik Signs' profile and highlight their accomplishments, a comprehensive public relations campaign was developed, focusing on the following key strategies: