Samer is the Director of People & Culture at Bidfood Middle East.

With more than 20 years in sales & commercial roles, he has worked with companies such as Fonterra Brands, Kraft Heinz, then Arla Foods before returning to his first organization (Bidfood).

He is a qualified negotiations expert by the Schranner Negotiation Institute specializing in FBI Hostage Negotiations, using strategies and tactics to diffuse high emotional / high stake conflicts.

In his current role, Samer builds the future leaders of his organization, focuses on team engagement, productivity, and people’s growth.
Samer holds a B. Sc. In Business from the Lebanese American University in Beirut, Lebanon and an Executive MBA from Hult International Business School in Dubai.

In his free time, Samer speaks at various schools and universities helping students to build negotiation and leadership competencies making them future-ready before hitting the workplace.