Jeff started off his career with a degree from Otago University in Physical Education and Marketing. Then it was onto personal training for 2 yrs in Wellington before heading overseas for 2 yrs in Ireland and 8 years in England. During this time Jeff worked with Les Mills International to become the chosen trainer to roll out a Les Mills Personal training product among clubs from the UK and Ireland. He then created a course that is still used in fitness clubs in the UK today on up skilling staff.

Jeff created Studio41 in 2011 upon his return to NZ.

"I never wanted to do a franchise, I can learn and study and bring that education into a members journey freely. Owning my own facility, we can keep up with what people want and are not hindered by a head office that is focused on business and not health and wellness"

Jeff Started presenting internationally at the Fitpro convention in 2005 and has presented at the NZ fitness convention from 2012 to 2020. His passion for education is passed on to fitness professionals who work at Studio41 making them some of the most education and well thought of trainers in the country.

Jeff was the chosen trainer for the hobbit crew while filming in 2011 to 2013 and trained Taika Waititi personally in 2022 when he was in Wgtn producing Time Bandits.

He has moved on in the fitness industry with his thoughts on exercise - while everyone thinks more is better, Jeff wants to understand your journey and use all the tools in the toolbox he can to help you achieve that. So an incredibly holistic thought process is taken from blood sugar, sleep and gut health. He has learnt a long time ago - train smarter - not harder.