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Why Use Marketing Automation?
Why Use Marketing Automation?
Dennis M. Postema
August 6, 2024
Harnessing Marketing Automation Power
Implementing marketing automation into today’s business environment is of great significance; 76% of
organizations have implemented such technology.
Email marketing has seen considerable benefits from automation. 63% of marketers utilize email
marketing due to its superior ROI compared to other channels of promotion.
What is Email Marketing Automation (EMA)?
Email automation refers to sending marketing emails automatically at set intervals or in response to
customer actions, making the customer journey smoother for businesses looking to convert leads and trial users into paying customers.
Email marketing automation is only one component of marketing automation; its benefits to your business can come in other forms as well.
Benefits of Marketing Automation
Automation to Increase Conversions
Automation marketing tasks can increase conversions quickly and cost-efficiently without incurring additional expenses – 91% of marketers agree! Automation offers the perfect way to reach your goals quickly.
Lead nurturing refers to the practice of providing prospective customers with information about your product or service in order to increase the chances of conversion and turn them into long-term clients. Here’s how email marketing automation can help your organization convert more leads:
Capture more leads
74% of businesses utilize lead capture forms, but most have low conversion rates. By optimizing them to maximize conversion rates and improve your bottom-line – as Expedia saw with its landing page redesign changes which helped them increase profits annually by $12 Million; tools like Unbounce and Instapage provide effective ways of designing landing page designs in order to test conversion rates, producing higher quality leads in return.
Automate Personalized Emails
Personalization in email marketing can have immense power, from welcoming a lead with personalized welcome emails from optimized forms to sending automated welcome messages using Intercom outreach tools such as their segmented emails have proven their efficacy with increased open rates from segmented mailings reported by 65% marketers. Research supports personalization’s importance: 71% consumers expect personalized services when doing business and 88% prefer brands who provide them as per studies conducted: this trend has been confirmed through research: 71% expect them while 88% prefer companies offering tailored services; while 65% marketers reported higher open rates from segmented emails than senders sending generic ones!
Enhancing customer satisfaction.
After automating lead generation, the next step should be ensuring customer satisfaction. Customer loyalty has many advantages for businesses such as reduced churn rates and increased lifetime value. Automated tools are an ideal way of increasing engagement with customers while streamlining communication channels efficiently for maximum personalization, speed, and simplicity in delivery of services to customers.
Automaton and AI solutions provide personalized real-time interaction, freeing up more time for higher
level tasks such as research or customer management. 35% of marketers utilize automation tools to
streamline marketing processes while 30% decrease manual tasks.
Marketing Automation: Practical Use
Marketing automation offers many advantages, but its use must be carefully planned out. Be sure your automated campaigns provide relevant and up-to-date content without being pushy or spammy; people prefer dealing with real people over impersonal brands; personalize all communications to treat customers the way you would wish to be treated yourself.
Marketing automation can help increase lead nurturing and customer satisfaction while saving you time and resources.
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