TAKE OVER
The Art & Science of Taking Over Your Market
By Danny Calderin
Pre-Order Window: December 3–11
Be first in line to take over your market in 2025.
The Brands That Own the Real World Own the Market.
You’ve done digital. You’ve chased clicks. Now it’s time to build a brand people can’t ignore in the real world.
In Take Over, outdoor-media strategist Danny Calderin shows you how real-world presence activate the subconscious part of the brain that actually decides what people trust, remember, and buy.
This isn’t nostalgia for old-school ads.
This is a brain science and psychology-backed blueprint for dominating your market in the
physical world, and then multiplying it online.
Who This Book Is For
Take Over is for you if:
You’re a founder or CEO who’s tired of living and dying by the algorithm.
You’re a marketer or agency owner who wants campaigns that actually move people, not just dashboards.
You’re a billboard or media owner who wants to turn inventory into a takeover platform, not just rented space.
You’re a local or regional leader (lawyer, doctor, real estate, restaurant, e-com brand) who wants to be the obvious choice in your city.
If you’re ready to stop blending in online and start looking inevitable in the real world, this book is your playbook.
What You’ll Learn Inside Take Over
1. The Psychology of Presence
Why up to 95% of buying decisions happen in the subconscious—and how outdoor media is built to speak directly to it.
You’ll learn why presence = credibility, credibility = trust, and trust = sales, and how to make your brand feel familiar, safe, and “always there.”
2. Impact Over Impressions
Not all impressions are equal.
You’ll see why a six-second drive-by glance at a billboard often beats a “3-second view” on a screen—and how to design for memory, not just metrics.
3. How to Take Over a Market
From “one billboard on the highway” to full-city blitzes that make your brand feel inescapable (in a good way).
You’ll get the thinking behind takeover maps, market saturation, and how to own the conversation in your category.
4. Outdoor + Digital = The Visibility Flywheel
How to turn your billboards into content, your content into ads, and your ads into proof that your brand runs the city.
You’ll learn how outdoor media and digital campaigns feed each other, instead of fighting for budget.
5. The Owner’s Edge
If you own billboards, signs, trucks, or screens, you’ll learn how to:
Package your inventory as Take Over campaigns
Attract higher-level clients
Fill empty space with fractional, high-impact rentals
Plug into the coming “Airbnb of Billboards” world.
6. Stories From the Streets & the Skyline
Real campaigns, real markets, real lessons.
From Vegas to the border, Danny shares wins, losses, and the moments that proved one thing over and over again:
people trust what they see over and over in their real life.
Pre-Order Bonuses (December 3–7 Only)
When you pre-order Take Over during the launch window, you unlock:
🔥 Receive your signed copy in the mail or in person during Danny’s Dec 12, 2025 Las Vegas Event
🔥 Bonus #2 – Have your photo as a Take Over Innovator in America’s Largest Billboard
About the Author – Danny Calderin
Danny Calderin is a visibility strategist and Take Over architect who’s spent years helping brands own streets, skylines, and city conversations through outdoor media.
From Vegas Boulevard to high-traffic border corridors, Danny has built campaigns that turned unknown names into unmissable presences—using billboards, trucks, wraps, event domination, and real-world visibility that gets into the subconscious long before anyone “thinks” about buying.
He’s known for:
Translating neuroscience and brain science into simple, street-level strategy
Coaching founders to think in territory, presence, and dominance, not just impressions
Championing a new era of OOH—data-driven, tech-connected, and psychologically sharp
With Take Over, Danny steps out from behind the campaigns to hand founders, marketers, and owners the exact mindset and frameworks he uses to help brands become landmarks.
Final Call to Action
If you want to be more than a logo on a screen…
If you want people to feel like your brand is part of their city…