Effective Date: December 17, 2025 Last Updated: December 17, 2025
This Privacy Policy explains how Action ZipLine (“Action ZipLine,” “we,” “us,” “our”) collects, uses, discloses, and protects information when you visit our website, contact us, make a reservation, or otherwise interact with us online or offline. By using our website or providing information to us, you agree to the practices described in this Privacy Policy.
We collect information in several ways, including when you provide it directly, when you communicate with us, and automatically through your use of our website.
2.1 Information You Provide Directly We may collect personal information you provide, such as:
Name, email address, phone number
Reservation-related information (requested date/time, party size, special requests, and any notes you provide)
Communications you send to us (messages, emails, texts, call details, support requests)
Any other information you choose to submit through forms, checkout, or communications
2.2 Information Collected Automatically (Website and Device Data) When you use our website, we may automatically collect certain information, such as:
IP address, browser type, device type, operating system
Approximate location (derived from IP address)
Pages viewed, time spent on pages, referring/exit pages, links clicked
Cookie identifiers or similar tracking data
2.3 Information from Service Providers If you book through third-party booking, payment, analytics, marketing, or communications tools, we may receive limited information from those providers necessary to provide services, support, confirmations, and account-related communications.
3. How We Use Information
We use information for business and operational purposes including:
Processing and managing reservations and customer service
Sending reservation confirmations, reminders, operational updates (including weather/closure or schedule changes), and responses to inquiries
Communicating with you about your booking and service-related needs
Sending promotional or marketing communications only when you have opted in (where applicable)
Improving our website, offerings, and communications, including troubleshooting and analytics
Detecting and preventing fraud, abuse, or security issues
Complying with legal obligations and enforcing policies
4. Text Messaging and Mobile Information
If you opt in to receive SMS/MMS messages from Action ZipLine, we may send messages that include reservation confirmations/reminders, operational updates (including weather/closures), customer support responses, and promotional offers only if you opted in to marketing.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
You can opt out of receiving text messages at any time by replying STOP. For help, reply HELP or contact us using the information in Section 1.
5. Cookies and Tracking Technologies
We may use cookies and similar technologies to support website functionality, remember preferences, understand usage patterns, and improve performance. You can control cookies through your browser settings. If you disable cookies, some features of the website may not function properly.
6. How We Disclose Information
We may disclose information in the following circumstances:
6.1 Service Providers We may share information with vendors and service providers that perform services on our behalf (for example: website hosting, booking/reservation tools, payment processing, analytics, communications platforms, marketing tools, and customer support). These providers may access information only as needed to perform services for us and are expected to protect it.
6.2 Legal Requirements and Protection We may disclose information if we believe disclosure is necessary to: (a) comply with law, regulation, legal process, or governmental request; (b) enforce our policies; (c) protect our rights, property, safety, or the rights, property, or safety of others; or (d) investigate fraud, security, or technical issues.
6.3 Business Transfers If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, information may be transferred as part of that transaction, consistent with applicable law.
We do not sell your personal information.
7. Data Retention
We retain information as long as reasonably necessary to provide services, manage reservations, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods may vary depending on the nature of the information and applicable requirements.
8. Security
We use reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission over the internet or method of electronic storage is fully secure; therefore, we cannot guarantee absolute security.
9. Your Choices and Rights
9.1 Communications Preferences
Email marketing (if applicable): you may unsubscribe using the link in the email.
Text messages: reply STOP to opt out; reply HELP for help.
9.2 Access/Updates If you want to update or correct certain information, contact us at [email protected].
9.3 California Residents If you are a California resident, you may have certain rights regarding personal information under applicable California laws. You may contact us at [email protected] to submit a request. We will verify requests as required and respond consistent with applicable law.
10. Children’s Privacy
Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
11. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of those third parties. Please review their policies before providing information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Last Updated” date will reflect changes. Continued use of our website after changes are posted means you accept the updated policy.