Royal Smiles is committed to protecting your privacy and safeguarding your personal and health information. This Privacy Policy explains what information we collect, how we use it, and how we protect it when you interact with our website, office, advertisements, social media, or communications.
1. Information We Collect
We may collect the following categories of information:
Personal Information
• Full name
• Phone number
• Email address
• Mailing address
• Insurance information
• Appointment details
Health Information
• Dental and medical history
• Treatment records
• Diagnostic images
• Insurance and billing records
Website & Technical Information
• IP address
• Browser type and device information
• Pages visited and interactions
• Referral sources
• Cookie and tracking data
2. How We Use Your Information
We use collected information to:
• Provide dental treatment and related services
• Schedule, confirm, and manage appointments
• Process billing and insurance claims
• Respond to inquiries and support requests
• Send appointment reminders and follow-ups
• Send promotional, marketing, or educational communications
• Improve website functionality and advertising performance
• Comply with legal and regulatory requirements
3. SMS Communications & Consent
If you provide your mobile phone number through our website, online forms, advertisements, or in-office documents,
you may receive text messages from Royal Smiles related to your relationship with our practice.
These messages may include:
• Appointment confirmations and reminders
• Follow-up communications
• Billing notifications
• Office updates
• Limited promotional or informational messages
Message frequency varies based on your interaction with our office.
Message and data rates may apply depending on your mobile carrier plan.
You can opt out of text messages at any time by replying STOP to any message.
For help, reply HELP or contact our office at (248) 246-0007.
Consent to receive text messages is not required as a condition of receiving treatment or services.
4. Cookie & Tracking Practices
Our website may use:
• Cookies
• Meta Pixel
• Analytics tools
• Advertising tracking technologies
These tools help us:
• Analyze website traffic
• Improve user experience
• Measure ad performance
• Deliver relevant advertisements
You may adjust your browser settings to disable cookies; however, some website features may not function properly.
5. Data Security & Handling
We implement administrative, technical, and physical safeguards to protect your information in compliance with HIPAA regulations.
Security measures include:
• Secure data storage systems
• Restricted access to patient records
• Encrypted communications where applicable
• Confidentiality agreements with staff and vendors
We retain records in accordance with HIPAA and Michigan state regulations (minimum of 6 years), unless a longer period is required by law.
6. Sharing of Information
We do not sell or rent your personal or health information.
We may share information only when necessary with:
• Licensed dental professionals and staff
• Insurance providers
• Payment processors
• Technology service providers (CRM, scheduling, messaging systems)
• Legal or regulatory authorities when required
All service providers are required to maintain confidentiality and safeguard your data.
7. Mobile Information Use
Royal Smiles does not sell, rent, or transfer mobile phone numbers to third parties for their marketing purposes.
Mobile numbers are used solely for communications related to Royal Smiles services, appointment coordination, and practice updates.
Information may be shared with service providers that assist us in delivering messaging services, and such providers are contractually required to protect your information and use it only to provide services on our behalf.
8. User Rights
You have the right to:
• Request access to your personal or health information
• Request corrections to inaccurate data
• Request communication preference updates
• Withdraw marketing consent
• File a complaint with our office or the U.S. Department of Health & Human Services
9. Children’s Privacy
For patients under 18 years old, parental or legal guardian consent is required before collecting or using personal information.
10. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised effective date.
11. Contact Information
Royal Smiles Dental
📍 25627 Woodward Ave, Royal Oak, MI 48067
📞 (248) 246-0007