All they have to do is to follow a 'guru' who doesn't have any social proof but has 100s of fake testimonials, faking a lavish lifestyle in social media to attract clients, already deep into credit card debt to show an illusion of success.

They might have sold 2 or 3, then left the real job and started coaching, which has nothing to do with their business.

This is the only reason most of the people who are willing to put effort into their skills are starting not to believe and start self-sabotaging themselves.

They started to feel:

1) Embarrassed of being seen as a failure by colleagues

2) Afraid of losing their home and going into debt if they can’t pay bills

3) Jealous towards top performers making big money

4) Insecure about their skills and self-worth

And giving up on improving their skills, which are crucial for getting premium clients.

Also new problems arise where they can’t address prospects’ objections, lack in demonstrating skills, lack in marketing skills and eventually end up losing the deal

Which led to results in:

1) Ending up homeless if they lose their job

2) Having to move back in with parents as a failure

3) Spouse leaving them for someone more successful, which often happens in society

4) Never being able to retire comfortably in the 60s