What We Can Do For You?

With a decade of expertise in Digital Marketing, Grow Your Business has propelled countless businesses to greater success. We offer:

Generating traffic through websites

What's a Website?

From Inbox to Impact: A Smarter Email Strategy for Candidate Engagement

From Inbox to Impact: A Smarter Email Strategy for Candidate Engagement

April 07, 20251 min read

📬 Email Sequence Strategy

Original Plan

  • 12 emails sent weekly to nurture candidate relationships

Revised Plan

  • Email spacing: Every 2–3 weeks over 6 months

  • A mix of messaging types to maintain connection and value

Core Components

  1. Thank You Email – Immediate follow-up after initial contact

  2. Interest Email – Reinforce intent and highlight alignment

  3. Newsletters – Share company/industry updates

  4. Re-engagement Emails – Keep the line open and warm


✉️ Email Content and Structure

  • Length & Format: Short and punchy—3 to 6 sentences. Add HTML call-out boxes or graphics when relevant.

  • Candidate-First Focus: Prioritize the candidate’s needs and interests over company promotion.

  • Value-Added Resources: Include useful links—salary guides, blogs, success stories, company updates.

  • Human Element: Include quotes from placed candidates and personal success stories.

  • Engagement Boosters: “Did you know?” sections to share interesting company facts or insights.


💡 Content Brainstorm

Consider weaving these topics into future emails:

  • Company news and updates

  • Industry trends and data

  • Career development and job search tips

  • Interview preparation advice

  • Salary guides and market comparisons

  • Success stories from happy placements


✅ Next Steps

  • Adjust email timing to every 2–3 weeks

  • Finalize missing questions in Email 10

  • Revise current drafts to reflect new content ideas

  • Add quotes from successfully placed candidates

  • Continue emphasizing a candidate-first tone and structure

  • Use AI tools to assist in content generation and editing

    Take the First Step Toward Your Dream Life

    The future is here, and AI is your ticket to freedom. If you’re ready to create a business that supports your dream lifestyle, let’s make it happen together.

    Click here to book a free 15-minute session with Chris Mateo to discover how AI can transform your life and business:

    This isn’t just a dream—it’s your new reality. Let’s build it together.

email sequence strategycandidate nurture emailsrecruitment email strategyemail marketing for hiringcandidate engagement emailstalent acquisition email plan
blog author image

GYB Team

The GYB Team is dedicated to helping businesses grow and thrive by creating meaningful connections with their audience. With expertise in brand development, community building, strategic marketing, and leveraging AI and automation, we empower businesses to achieve sustainable growth. Whether you're crafting your brand’s culture, using automation to streamline processes, or transforming holiday cheer into year-round success, we’re here to guide you every step of the way.

Back to Blog

generating leads through funnels

AUTOMATIONS

Streamline Your Business With Automation!

Why Choose to Automate?

Automating repetitive tasks in your business helps you save time, money, and energy while providing consistent, high-quality experiences to your customers. With automation, you can:

BUSINESS CAREER

In 2012 Kenny V his partner and cousin wanted to make music but at the time Kenny had little business experience, and was just a quiet heavy set kid with a Dream. Chris saw this as an opportunity to support Kenny the way he could not support his god brother. He saw the skills Kenny had with written words and flow and pushed him to continue and think deeper on his business as an artist. So Chris came up with a business strategy to differentiate them from the market.

On December 2012 they released their first branded products and the (DayDream Bundle) was born. Which included Kenny V's Debut album titled "DayDream", a "DayDream Jersey" Tank Top and a sticker of the logo all for only $15. They launched the bundle and used social media to share photos of friends who supported the Dreamers movement. Soon they sold over 150 bundles in their first month in the music business.

In 2013 they started to do shows and host their own events showcasing local artist and selling out venues in their local towns. This lead them to learn more about media production and boot strap their merchandising business. They began to learn fashion manufacturing in their parents basement.

Kenny focused his energy on media production skills such as audio engineering to record his music, graphic design to make logos and

t-shirt designs and video directing and editing. while Chris studied websites, marketing, advertising, sales and handled putting together the LLC and funding opportunities.

Their need to market and promote their own products lead them to learn skills that not only did they need, but all businesses no matter the size need. The ability to market and promote themselves at the same level as the top brands in the world is crucial to small business today.

Chris has sold everything from merchandise bundles and production services, to used cars, gym memberships, and real estate. His experience in marketing and communications comes from years of trial and error as an entrepreneur, hundreds of thousands of dollars spent testing methods and tactics to finally have enough hours put in to see results. He also has corporate marketing training from a fortune 500 company as well as institutional training as a UCONN Communications Alumni.

The limitations and frustrations Kenny and Chris encountered with the media production industry was disappointing to say the least.

"We would have problems getting records we paid for back and edited properly or videos half done. "

- Kenny V

This lead to the birthplace of the idea, for the Dreamers to come together and create a safe NO JUDGEMENT ZONE creative hub where artist, directors, actors, writers, musicians, and entrepreneurs can come together and create freely. Now in 2020 they have officially launched their iDayDream Studios facility in Danbury CT where they are working on some incredible content for local businesses and independent brands. They have amazing projects in the pipe line including augmented reality, franchising their space, launching a partnered software and of course a lot more music and digital media content.

Giving Back

Profit off Passion: W.O.W. Event

Up until today the DayDream movement has touched over hundreds of thousands of people, hosted over 50+ events and have donated time and money to suicide prevention and other non profit organizations.

Mentorship Program

We believe in the power of education and collaboration. Through our free resources, individuals can acquire new skills and explore potential partnerships with us. Our rigorous internship program offers comprehensive training, immersing participants in high-level projects with renowned brands. Beyond skill enhancement, the program also offers an opportunity to earn college credit, enriching the learning experience further.

Non Profit Support

At iDaydDream Studios, we are dedicated to fostering positive change in our communities through non-profit support initiatives. Our work encompasses a wide range of impactful events, including hosting peace rallies that promote unity, understanding, and harmony among diverse groups. We are equally committed to addressing critical issues affecting mental health by organizing suicide prevention events and providing vital support to those in need.

Personal Life

Chris and Charlotte are a power couple driven by their shared goals. Married recently, Chris and Charlotte, his college sweetheart from France, are now focused on growing their media agency. They've just moved into their first investment property, marking a new chapter. As partners, they're dedicated to expanding their business and creating a positive impact.

Charlotte is also Chris's business partner, managing HR and overall operations. With backgrounds of hardworking parents who built successful businesses, their mission is to provide innovative automations and well-trained employees, enabling entrepreneurs to balance work and family time effectively..

Media

Music and Books!

Digital products

Merchandise!

DreAmer community!

DREAMERS GROUP

iDD TV

GYB Discord

iDD MEMBERSHIP

© 2023 Grow Your Business all rights reserved.