Solar Essentials


For small and medium-sized solar installers looking to establish an online presence and start generating leads affordably.

Package Overview

The Solar Essentials Package is designed to help smaller solar businesses get started with digital marketing. It provides foundational tools to create an online presence, run ads, and start attracting customers.

What's Included?

1. Website Design

  • A professionally designed one-page website or a simple three-page site (e.g., Home, Services, Contact).

  • Mobile-friendly and optimized for fast loading speeds.

  • Integrated with basic contact forms to capture leads.

  • SEO-ready foundation, ensuring your business starts ranking for relevant solar-related keywords.

2. Google Ads Campaign Setup

  • Keyword Research: Identify high-converting keywords specific to the solar niche (e.g., "solar panel installation near me").

  • Campaign Setup: Create an optimized ad campaign with compelling ad copy and effective targeting.

  • Budget Recommendations: Guidance on setting a realistic daily ad budget to maximize ROI.

  • Focus on local targeting to reach customers in your specific service area.

  1. Basic SEO Setup

  • On-page SEO for key website pages (e.g., optimizing titles, meta descriptions, and headings).

  • Google My Business (GMB) setup or optimization for better local search visibility.

  • Submission of the website to Google Search Console and indexing.

Add-Ons (Optional Upgrades


Landing Page for Ads

A dedicated page designed specifically to convert ad traffic into leads.

Benefits of the Solar Essentials Package

Quick Start

Get your business online and in front of potential customers within days.

Local Visibility

Google Ads and basic SEO help you rank locally and attract homeowners or businesses looking for solar solutions.

Lead Generation

Attract new clients with targeted ad campaigns.

Budget-Friendly

A cost-effective way to establish your digital presence without committing to high monthly fees initially.

Estimated Pricing

  • Setup & Management: R15 000

  • Google Ads Budget: R10 000 - R15000 (recommended monthly spend for effective results). managed by client.

Why Solar Essentials Works?

This package focuses on delivering immediate, measurable results for small solar installers. By combining a simple yet professional website with a targeted ad campaign and foundational SEO, it equips businesses to attract and convert customers without overextending their budget.

This is an ideal first step for businesses just starting or testing the effectiveness of digital marketing.

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