Strategic Done-For-You Growth for Cannabis & Plant Medicine Operators.
Websites, SEO, retail marketing, loyalty systems, influencer campaigns, paid media, and PR — fully managed by a senior team that understands the complexity of highly regulated markets.
Cannabis marketing requires more than creativity — it requires regulatory awareness, strategic discipline, and real industry experience.
With 25+ years running a full-service agency and over a decade focused specifically on cannabis, CBD, hemp, and plant medicine, we’ve partnered with hundreds of companies across legal medical and recreational markets nationwide.
We operate at the intersection of compliance, strategy, and sustainable growth.
We understand the compliance landscape.
We understand state-by-state differences.
And we understand how to grow responsibly in a regulated industry.
We work with licensed operators and established ancillary businesses — not early-stage hobby projects.
Why NUG
We’re Not Tourists in This Industry.
NUG was built inside the cannabis space — not as an opportunistic pivot.
Founder Nicole Weber has been actively involved in the Coachella Valley Cannabis Alliance Network (CVCAN) for 7 years and has served on the board for 4 years. We’ve supported operators, built relationships, and witnessed the regulatory evolution of this industry firsthand.
This isn’t trend-chasing.
It’s long-term commitment.
What That Means for You:
Deep Regulatory Fluency
We understand advertising restrictions, compliance limitations, banking challenges, and constant platform changes impacting cannabis marketing.
Multi-State Market Experience
We operate across legal medical and recreational states and understand how marketing strategies must adapt regionally.
Retail & Dispensary Growth Expertise
We help dispensaries increase foot traffic, optimize menus, improve retention, and build loyalty systems that drive repeat revenue.
Strategic Growth for Established Ancillary Businesses
As an ancillary business ourselves, we understand how to enter, position, and scale within the cannabis ecosystem strategically.
We know how to build authority, trust, and visibility without touching the plant — and without relying on risky shortcuts.
Senior-Level Team Only
No junior account managers learning compliance on your dime.
Measured ROI
We track traffic, orders, loyalty growth, retention, and revenue — not vanity metrics.
Our Cannabis Growth Partnership
Highly regulated industries demand aligned systems — not fragmented tactics.
We build sustainable marketing ecosystems designed for compliance and performance.
Dispensary Growth & Retail Marketing
Built to increase foot traffic, online ordering, and loyalty retention.
• Menu partner integration (Dutchie, I Heart Jane, HubFlow, etc.)
• Loyalty program setup & management (Alpine IQ and similar platforms)
• Google Business Profile optimization
• Local SEO & Map Pack rankings
• Email & SMS campaigns
• Micro-influencer & affiliate partnerships
• In-store promotion strategy
Cannabis, CBD & Plant Medicine Brands
Build authority. Drive demand. Stay compliant.
• SEO & content strategy
• E-commerce optimization
• Influencer & affiliate campaigns
• PR & cannabis media placements
• Retail sell-through support
• Paid media strategy where compliant
Established Ancillary Businesses Entering or Expanding in Cannabis
Position your company as a credible, authoritative partner within the cannabis ecosystem.
• Brand positioning & authority building
• LinkedIn & B2B demand generation
• Trade show & event amplification
• SEO for cannabis industry visibility
• PR placements in cannabis publications
• Strategic market entry campaigns
Growth Systems & Retention Infrastructure
• Email & SMS automation
• Loyalty retention systems
• CRM integration
• Reporting dashboards
• Data-driven optimization
Founder & Industry Commitment
Built by Someone Invested in the Industry
NUG was founded by Nicole Weber, who has spent years actively supporting and participating in the cannabis community.
In addition to serving on the board of CVCAN, Nicole has co-hosted plant medicine retreats in Southern California and has seen firsthand the measurable impact plant medicine can have on wellness and quality of life.
This perspective informs how we approach the industry — with respect, responsibility, and long-term commitment.
We’re invested in the long-term success of this industry — not just short-term campaign wins.
Proven Results in Highly Regulated Markets
Real growth. Real operators. Real impact.
• Optimized 100+ keywords, 88% of them rank on Google page 1
• Over 200k+ links were generated
• Published over 50+ articles and PR's
• Traffic increased by 225% in 6 months
• Overall dispensary visits increased by 119%
• Bounce rate reduced by 77%
• Google My Business traffic increased by 211%
• Programmatic ads (GEO ads) contributed over 3500+ visits with a 6.23% CTR
• 69% of the sessions are from new visitors
• 50.08% of web traffic is generated via organic search
• 14 keywords have reached the 1st page of Google
• 51 keywords on the 2nd page of Google and expected to move to the 1st page within the next 30-60 days
• A total of 459 keywords are ranked on Google SERP (Search Engine Result Page)
• Added more than 881 verified quality backlinks to their site
• 4 monthly blogs are being added to the website, targeting GEO location, brand name, and product keywords
What Happens Next
Book a Strategy Call
We learn about your license status, state regulations, goals, and current marketing ecosystem.
Regulatory-Aware Growth Assessment
We evaluate opportunities through both a compliance and performance lens.
Custom Cannabis Growth Plan
If we’re aligned, we build a roadmap designed to scale your business responsibly and sustainably.
Clear. Strategic. Compliant.
Ready to Grow in a Highly Regulated Industry — Without Guesswork?
If you’re serious about building a sustainable cannabis or ancillary business — and want a team that understands both marketing and compliance — let’s connect.
Are you ready to take your Cannabis/Hemp business to the next level?
This Quick Video reveals how you can accelerate your lead flow online...
Reserve your FREE 1:1 Recommendation session.
Learn how Nug Digital Marketing
Can increase your traffic and sales through our proven Digital Marketing Strategies.
Take advantage of our
Free Recommendations Session!
This is a custom-tailored plan so you can generate more leads, sales and profits. Our team of trained online marketing experts and I will do the following for you:
Build a Customized Keyword List
The list is based on your services, service area and search trends. We’ll use our state-of-the-art tools to find the most searched-for keywords. And we’ll show you which keywords will drive the most traffic to your website.
Run a Ranking Report
You’ll see exactly where your company currently ranks online for those “money” keywords that will bring in hot prospects.
Review Your Website Optimization
You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch it to the top so your best prospects see it.
Review Your Website Conversion
You’ll discover what might be turning website visitors off and how to improve the customer experience and conversions.
Your Local Internet Marketing Domination Plan
We will outline step-by-step how you can leverage the internet for more calls, leads and profits. This is not a “cookie-cutter” plan - it’s customized to your business..
The total value of this call is more than $500 - but
We are offering this to you FREE of charge
Nicole
Founder and CEO
Josh
COO
Dzenad Catic
Senior Developer
Lea
Director of Marketing
Joy
Marketing Assistant
Meet The Team
Nug Digital Marketing
In our eight years, Nug has helped hundreds of companies in the cannabis industry:
Increase their brand awareness and positive perception
Move to Page 1 of Google
Double or triple sales
We’ve also assisted those who want to enter the cannabis space such as manufacturers, printers and those in professional services like accounting.
We have a team of professionals that includes ex-Google employees, former agency owners and award-winning website developers, content creators and graphic designers. We created Nug because we believe in the benefits of cannabis. We want to be of service to people who are helping people thrive. Use two or more services and we’ll create a custom discounted package!
Get in touch and see how we can help you with:
Website Development/Enhancement
Search Engine Optimization (SEO)
Lead Generation
Online Listings Management
Public Relations
Traditional Media Buying
Video Production
Thought Leader Positioning
Branding/Graphic Design
“Nug helped take our business to the next level and continually brings us new ideas.”
What Our Customers Say...
"I have personally worked with Nicole Weber and her outstanding team at NUG Digital Marketing for several years now. Their service is outstanding, efficient, effective, and reasonably priced. I highly recommend NUG Digital Marketing for all your marketing needs."
Scott Rusczyk
President
Coachella Valley Cannabis Alliance Network
"Nicole Weber and her team of professionals are simply the best - able to lead
clients through marketing campaigns that are customized, strategic and successful."
Pam Abrahamsson
Founder/CEO
PRA Public Relations
"I really recommend Nug. They’ve been responsive, efficient and cost effective. They’ve been a pleasure to
work with."
Georgi Gordon
Principal
GBG & Associates
"You can make the best products in the world but if no one knows you’re there, you’re not gonna sell anything. We wanted to improve our SEO and basically just reach more customers, and that’s really what we’ve seen - really significant improvement. We worked with other agencies before and had a lot of communication but very little results. We’ve been really happy with the results we’ve gotten with Nug. And when we communicate, it’s with the actual people who will be doing the work. Everybody we’ve worked with has been fantastic."
Russell Lombard
Founder/Owner
CannaRedux | Forge Hemp
Would you like to get similar or possibly even greater results? Click the button now to schedule your strategy session now.