An easy way to get an appointment is to invite business owners to our podcast once a month.
Email the videos to our SOI, Community list. Post on our and the business's social media. Consider running retargeting ads. Consider promoting the information through postcards to top contacts.
Below is a list of home service professionals and associated podcast topics:
Property Manager - "How do I know what my home will rent for today?
Home Remodeling - "What remodelling projects provide the best ROI?"
Financial Advisor (RIA) - "How do I avoid capital gains on my home sale?"
Solar Install - "How does the ROI of installing solar panels work?"
Home Warranty - "What pitfalls should you avoid with a home warranty?"
Mortgage - "How can I get a lower rate on my mortgage?"
Home Inspector - "How do I prepare my home to pass an inspection?"
Title - "Is paying $1,000+ for title insurance worth it today?"
Insurance - "What happens if your insurance company refuses to pay?"
Pest Control - "What are the worst household pests locally I need to stop?"
Investor - "When is a cash offer preferable to a traditional sale?"
Builder - "Where are affordable brand-new homes being built today?"
Politician - "What legislation should I be worried about as a homeowner?"
Security - "What's going on with reported crime rates locally?"
Senior Care - "What are the steps to transition to long-term care living?"
CPA - "How can I maximize my tax deductions as a homeowner?"
Landscape - "What's the lowest-cost way to increase my curb appeal?"
Pool Cleaning - "Does an in-ground pool add or subtract value from your home?"
HVAC - "How can I lower my increasing gas and electric utility bills?"
Plumber - "Why are plumber's prices all over the place on quotes?"
Tax - "How can I protest my property taxes to lower my assessment?"
Appliance Repair - "What are the most durable appliances to buy for my home?"
Home Staging - "What is the #1 home decoration trend right now?"
Pressure Washing - "Will pressure washing ruin my new concrete?"
Window Install - "When is it time to install new windows on my home?"
Lawn Care - "What does year-round proactive lawn maintenance cost?"
Maid Service - "How do I find a great home cleaner I can trust?"
Locksmith - "What is the best modern lock for my home's front door?"
Holiday Lighting - "How much does it cost to have the best holiday display?"
Home Restoration - "Help! I had a fire or flood in my home, now what?"
Roofing - "How can I get my insurance to pay for a new roof?"
HOA - "Will my building or community see a special assessment soon?"
Divorce Attorney - "What happens to my family home in a divorce?"
Bankruptcy Attorney - "What happens to my family home in bankruptcy?"
Estate Attorney - "What should I do as a loved one's estate executor?"
Credit Repair - "How do I quickly fix an incorrect credit report?"
Private School - "What are my options for school choice locally?"
Garage Door - "How can I know I always shut my garage door?"
Moving Service - "What are all my home moving options today?"
Call companies on Yelp or Google (eg. "HVAC Company in Oshawa"). We'll find the owner's name on the About page or using www.OpenCorporates.com. We can often call the receptionist and ask for the owner's email address directly.
We want to meet ambitious entrepreneurs who are spending money in the newspaper, ValPak, Google Advertising, television, or radio.
Below is a possible vendor prospecting email message:
SUBJECT: <<City>> real estate podcast guest invite
<<Name>> -
I understand you own <<company>> here in town.
We are a Real Estate Team that sells homes here in <<city>> with a listenership of over 10,000 listeners on RealityRadio101.com. We would like to interview you for 10 or more minutes on our podcast answering a question we get often; <<question>>.
You can join us in our studio downtown Oshawa or join in from your mobile phone on <<date/time>>. There is no charge.
We will email the video to our SOI and Community list. We will post on our social channels and we ask you to consider the doing the same.
We ultimately seek a deeper relationship with a our professional partners and seek a relationship with a <<professionalfield>> and consider ways to you aquire new business.
Do you have any interest?
- <<Assistant Name>>
PRO TIP: One of the best people to interview is a politician since their party gives them the registered voter list. Consider asking them to send it out.