Let me guess - that involves more long term, happy members.

I’ll show you how to create a complete and comprehensive

marketing system without the overwhelm, distractions, and frustration.

Let me guess - that involves more long term, happy members.

I’ll show you how to create a complete and comprehensive

marketing system without the overwhelm, distractions, and frustration.

Through my Digital Marketing Gameplan:

-I’ll show you new and exciting ways of getting new clients

-I’ll simply the processes and do the heavy lifting for you

-I’ll guarantee you that we will succeed

Through my Digital Marketing Gameplan:

-I’ll show you new and exciting ways of getting new clients

-I’ll simply the processes and do the heavy lifting for you

-I’ll guarantee you that we will succeed

You’re a visionary fitness business leader.



You have ultimate responsibility for the business vision, but choosing

where to focus your attention is overwhelming.


You have a clear vision of the future of the business


But truthfully, doubt your ability to deliver on vision.


You end up doing too much yourself and spending time on

marketing activities that aren’t moving you closer to your ultimate goal.


It’s time for that to change.


It’s time to blow your vision out of the water.

You’re a visionary fitness business leader.



You have ultimate responsibility for the business vision, but choosing

where to focus your attention is overwhelming.


You have a clear vision of the future of the business


But truthfully, doubt your ability to deliver on vision.


You end up doing too much yourself and spending time on

marketing activities that aren’t moving you closer to your ultimate goal.


It’s time for that to change.


It’s time to blow your vision out of the water.

Before we look at how to deliver your vision, let’s be super-clear on the vision - so we can set up your marketing system to take you there.

Here’s the vision: Lots of long term, happy members. Right?


Then you’ll need to understand my 3 Principles of Long-term, Happy Members.


Long-term members come from developing long-term relationships, and this starts from the moment they find out about you.


Happy members are members that know, like and trust you, and this comes from how well you connect and communicate with them.


If you want lots of members like this, you can't just wait for them. You’re going to need to create them.


In short, if you want consistent, predictable ideal member acquisition

You need a consistent, predictable ideal marketing system


In other words, a marketing system that


1.) Develops meaningful relationships


2.) Facilitates quick communication


3.) Create happy members.

Before we look at how to deliver your vision, let’s be super-clear on the vision - so we can set up your marketing system to take you there.

Here’s the vision: Lots of long term, happy members. Right?


Then you’ll need to understand my 3 Principles of Long-term, Happy Members.


Long-term members come from developing long-term relationships, and this starts from the moment they find out about you.


Happy members are members that know, like and trust you, and this comes from how well you connect and communicate with them.


If you want lots of members like this, you can't just wait for them. You’re going to need to create them.


In short, if you want consistent, predictable ideal member acquisition

You need a consistent, predictable ideal marketing system


In other words, a marketing system that


1.) Develops meaningful relationships


2.) Facilitates quick communication


3.) Create happy members.

Develops Meaningful Relationships

Creating meaningful relationships with leads comes from meeting them where they are at, and taking them on a journey through your marketing towards something they know that they need, and feel that they want.


Remember we are talking about people here. It’s easy to forget that behind each of those leads is an actual human. It’s the job of your marketing system to develop relationships in a human, connected way.

But how does your marketing system help you achieve this?

By allowing you to track exactly where your clients are at in the marketing journey, and meet that with interconnected components (e.g. emails sequences, messaging, social media) that are constantly pulling people through the stages of human awareness towards the mutual win of joining your gym.

But how does your marketing system help you achieve this?

Leads who don’t know about or you why they need you

To leads who know they have a need, and wondering if anyone can help

To leads who know they need a certain result, and are looking for the answer

To leads who know what you do, and are wondering if you are right for them

To leads who love you and want to buy from you

To long term happy members.

You’ll enable your leads to connect with you in loads of different ways.

But it’s all in one easy to manage system.


Facilitates Quick Communication


We need to be responsive when it comes to connecting with potential members.


But that can feel like just another thing to do when everything already comes down to you, because you’re the one with the overall view and the vision.

What if you could automate, systemise, and delegate that work?

To send automated marketing communications based on where your lead is at in their buying journey?


To allow any team members to pick up the human communications knowing where the lead is at in their buying journey?


You’d feel a lot more relaxed about this part of the business, right?

But when you’ve spent a lifetime doing everything yourself, it’s hard to trust someone else with your marketing strategy.


You don’t know who to trust, and no-one knows your business as well as you.

You don’t want to waste time and money or go in the wrong direction.

It’s confusing to know where to start, and impossible to stay up to date

in an ever changing digital world.


For this, you need a complete and comprehensive marketing system that you can trust. One that supports your business, team, and members as you grow,


With the Digital Marketing Gameplan

Creates Happy Members

It’s all too easy to find yourself chasing other outcomes in your marketing:


-The cheapest cost per lead

-The best click through rate

-The highest landing page conversions


But the one question to ask about all is - does your marketing create you happy members?


Because you’re not in a position to just sit about waiting for them to come to you. You need to create them.


And the process of creating them starts long before they pay you any money


Creating happy members comes from a marketing system that is optimized for this ultimate goal - more long term happy members.


Not a single narrow, over simplified, funnel optimized for getting email addresses.

The key to the system is the interconnectivity between the parts that’s where the magic happens.

Someone genuinely knowing, liking, respecting, and trusting you enough to become a member of your gym are emergent properties of your entire marketing system.


Not an over simplified, linear thinking approach like almost every other gym does.


But that doesn’t have to be complex, difficult, or expensive.


With the Digital Marketing Gameplan


You’ll create an advanced, next generation marketing system

But leave the technical stuff to the experts.

Develops Meaningful Relationships

Creating meaningful relationships with leads comes from meeting them where they are at, and taking them on a journey through your marketing towards something they know that they need, and feel that they want.


Remember we are talking about people here. It’s easy to forget that behind each of those leads is an actual human. It’s the job of your marketing system to develop relationships in a human, connected way.

But how does your marketing system help you achieve this?

By allowing you to track exactly where your clients are at in the marketing journey, and meet that with interconnected components (e.g. emails sequences, messaging, social media) that are constantly pulling people through the stages of human awareness towards the mutual win of joining your gym.

But how does your marketing system help you achieve this?

Leads who don’t know about or you why they need you

To leads who know they have a need, and wondering if anyone can help

To leads who know they need a certain result, and are looking for the answer

To leads who know what you do, and are wondering if you are right for them

To leads who love you and want to buy from you

To long term happy members.

You’ll enable your leads to connect with you in loads of different ways.

But it’s all in one easy to manage system.

Facilitates Quick Communication

We need to be responsive when it comes to connecting with potential members.


But that can feel like just another thing to do when everything already comes down to you, because you’re the one with the overall view and the vision.

What if you could automate, systemise, and delegate that work?

To send automated marketing communications based on where your lead is at in their buying journey?


To allow any team members to pick up the human communications knowing where the lead is at in their buying journey?


You’d feel a lot more relaxed about this part of the business, right?

But when you’ve spent a lifetime doing everything yourself, it’s hard to trust someone else with your marketing strategy.


You don’t know who to trust, and no-one knows your business as well as you.

You don’t want to waste time and money or go in the wrong direction.

It’s confusing to know where to start, and impossible to stay up to date

in an ever changing digital world.


For this, you need a complete and comprehensive marketing system that you can trust. One that supports your business, team, and members as you grow,


With the Digital Marketing Gameplan

Creates Happy Members

It’s all too easy to find yourself chasing other outcomes in your marketing:


-The cheapest cost per lead

-The best click through rate

-The highest landing page conversions


But the one question to ask about all is - does your marketing create you happy members?


Because you’re not in a position to just sit about waiting for them to come to you. You need to create them.


And the process of creating them starts long before they pay you any money


Creating happy members comes from a marketing system that is optimized for this ultimate goal - more long term happy members.


Not a single narrow, over simplified, funnel optimized for getting email addresses.

The key to the system is the interconnectivity between the parts that’s where the magic happens.

Someone genuinely knowing, liking, respecting, and trusting you enough to become a member of your gym are emergent properties of your entire marketing system.


Not an over simplified, linear thinking approach like almost every other gym does.


But that doesn’t have to be complex, difficult, or expensive.


With the Digital Marketing Gameplan


You’ll create an advanced, next generation marketing system

But leave the technical stuff to the experts.

With the Digital Marketing Gameplan

With the Digital Marketing Gameplan


You’ll enable your leads to connect with you in loads of different ways.

But it’s all in one easy to manage system.


You’ll enable more meaningful, conversations and appointments

Which can be picked up by any member of the team


You’ll create an advanced, next generation marketing system

But leave the technical stuff to the experts.

With the Digital Marketing Gameplan

With the Digital Marketing Gameplan


You’ll enable your leads to connect with you in loads of different ways.

But it’s all in one easy to manage system.


You’ll enable more meaningful, conversations and appointments

Which can be picked up by any member of the team


You’ll create an advanced, next generation marketing system

But leave the technical stuff to the experts.

You’ve heard a lot about my

Digital Marketing Gameplan.

But what exactly is it?

It’s formed of the 8 Connected Components you need in a marketing system to grow your membership.


It’s built on my experiences over the last 23 years working with gyms, health clubs and fitness businesses to grow their memberships, and building digital marketing systems to enable them to do this.

And I’m going to give you these 8 Connected Components right here and now:

You’ve heard a lot about my Digital Marketing Gameplan.

But what exactly is it?

It’s formed of the 8 Connected Components you need in a marketing system to grow your membership.


It’s built on my experiences over the last 23 years working with gyms, health clubs and fitness businesses to grow their memberships, and building digital marketing systems to enable them to do this.

And I’m going to give you these 8 Connected Components right here and now:

Want to see how your marketing system should look with all of the 8 connected components in place?

I’ve put together a free video tour which walks you through our

complete integrated marketing system including each

of the connected components of the Gameplan.


I even take you behind the scenes and show you the all-in-one software that we use to deliver the gameplan.


Interested in coming along for the tour?


Enter your best email address below and buckle up - the next

tour bus is leaving soon…

Want to see how your marketing system should look with all of the 8 connected components in place?

I’ve put together a free video tour which walks you through our

complete integrated marketing system including each

of the connected components of the Gameplan.


I even take you behind the scenes and show you the all-in-one software that we use to deliver the gameplan.


Interested in coming along for the tour?


Enter your best email address below and buckle up - the next

tour bus is leaving soon…

Because when you put

The Digital Marketing

Gameplan into play...


-You’ll finally be able to trust someone to guide

you on your marketing


-You’ll save previous time and energy, and feel

relaxed about this part of the business,


-You’ll get focused on the work that moves

you towards your vision


-You’ll find confidence that everything is in

place to make your vision a reality.

Because when you put The Digital Marketing Gameplan into play...


-You’ll finally be able to trust someone to guide

you on your marketing


-You’ll save previous time and energy, and feel

relaxed about this part of the business,


-You’ll get focused on the work that moves

you towards your vision


-You’ll find confidence that everything is in

place to make your vision a reality.