The Future of Leadership: Regenerative, Resilient, Remarkable

Nicole - Our Founder

Nicole van Kuppeveld’s journey into leadership development began on the front lines—supporting over 1000 clients on stress leave as a vocational counsellor. What she discovered? It wasn’t the work burning people out, it was toxic, outdated leadership.

That discovery led her to build Organizations by Design Inc., driven by the belief that leadership must evolve—and that change starts with us.

Nicole’s approach blends systems thinking, emotional intelligence, and experiential learning to create lasting change in organizations.

“We want your people to say: Hip Hip Hooray I get to go to work today.”

– Nicole van Kuppeveld

Building Resiliency for Bold Leadership

Leadership Rooted in People and Strategy

The business landscape has changed, but leadership hasn’t kept up.

Traditional, hierarchical, authority-driven models are no longer effective.

Our philosophy is simple:

  • Leadership is a learned skill—not a title

  • Soft skills are strategic differentiators

  • Safety, belonging, and systems awareness unlock performance

We lead with authenticity, co-creation, and connection, and teach leaders to do the same.

Creating Leader Who Create Healthy Cultures

Our mission is to embed empathy, collaboration, and conscious strategy into the heart of leadership.

We’re here to transform workplaces from performance-driven pressure cookers into regenerative, innovative ecosystems.

We believe:

  • Leadership should be co-created, not imposed

  • Every team member deserves to be heard and valued

  • Culture is the outcome of everyday leadership moments

Meet the Team

Anthea– Marketing Intern

Hi, I’m Anthea, a creative digital marketer who also gets a little nerdy when it comes to numbers.

I started my career in journalism and PR, telling stories for tech and FMCG brands long before I learned how to read a dashboard. Over time, I realized that the most compelling stories don’t just come from creativity; they come from understanding what truly matters to people. That curiosity eventually led me to pursue my Master’s in Data Analytics, where I learned how to turn numbers into insights and insights into action.

Now, at Organizations by Design, I get to bring both sides of myself together. I support digital marketing and outreach for the Women’s Leadership Series — crafting messages, building content, and shaping campaigns that help the programs reach the people who need them. It’s been incredibly meaningful to see how thoughtful communication can spark engagement and help a community grow.

Before this, I worked across multi-channel campaigns using tools like Google Analytics, Meta Business Suite, and SEO data to figure out what works (and why). I love that blend of instinct and evidence, the creativity of storytelling paired with the clarity that data brings.

Outside of work, I’m a travel enthusiast who loves discovering new cultures and picking up bits of different languages along the way (fun fact: I can say "hello" in more than 10 languages). I’m also a big fan of coffee and cafés — so if you have recommendations, please send them my way. I’m always happy to meet new people, hear fresh ideas, and learn from different perspectives.

Zyrha – Operations + Visual Brand

As a seasoned administrative and marketing professional, I have gained a wide range of experience and expertise that I bring to my role at OBD Inc. I have worked in diverse fields and gained valuable insights into the challenges faced by leaders in different sectors. My current position at OBD Inc. truly allows me to thrive and grow both personally and professionally everyday. Our OBD Inc approach is practical and applied which allows me to put my learning to work right away, everyday!

As a member of the OBD Inc team, I find immense satisfaction in building and contributing to the growth and success of our leadership and organizational development services. Working in start-up environments has taught me to be adaptable, creative, and proactive in finding solutions to increase our brand, grow our client base and build capacity for emergent leaders, like you!

At OBD Inc, we create safe and trusting online spaces where leaders and their teams can learn and grow together through our 1:1 mentoring, team mentoring or group programs. Our interactive and engaging learning journeys provide practical, cutting-edge frameworks, strategies, and tools that can be immediately applied in the workplace.

As an integral member of the OBD Inc team, my goal is to support our founder and leadership team to achieve their vision of empowering leaders and teams to co-create their shared future states. I am dedicated to supporting the OBD Inc team, you and your team through a transformational learning process that will equip you with the knowledge, skills, strategies and tools using best practices in leadership that you need to succeed in today’s fast-paced and ever-changing environment.

I provide comprehensive administrative and digital marketing support to Organizations by Design Inc.

What Sets OBD Inc. Apart

This Is More Than Training. This Is a Paradigm Shift.

Ready to build a leadership culture your people want to stay in?

Join the Feminine-Inspired Leadership™ movement and lead from connection, courage, and clarity.

Leadership isn’t a title — it’s a daily decision.

"A feminine-inspired leadership style doesn’t just solve problems—it creates a culture where teams are equipped with the skills to navigate change and resolve the toughest challenges together!”
- Nicole van Kuppeveld

© 2025 | Organizations by Design Inc.