The Future of Leadership: Regenerative, Resilient, Remarkable

Nicole - Our Founder

Nicole van Kuppeveld’s journey into leadership development began on the front lines—supporting over 1000 clients on stress leave as a vocational counsellor. What she discovered? It wasn’t the work burning people out, it was toxic, outdated leadership.

That discovery led her to build Organizations by Design Inc., driven by the belief that leadership must evolve—and that change starts with us.

Nicole’s approach blends systems thinking, emotional intelligence, and experiential learning to create lasting change in organizations.

“We want your people to say: Hip Hip Hooray I get to go to work today.”

– Nicole van Kuppeveld

Building Resiliency for Bold Leadership

Leadership Rooted in People and Strategy

The business landscape has changed, but leadership hasn’t kept up.

Traditional, hierarchical, authority-driven models are no longer effective.

Our philosophy is simple:

  • Leadership is a learned skill—not a title

  • Soft skills are strategic differentiators

  • Safety, belonging, and systems awareness unlock performance

We lead with authenticity, co-creation, and connection, and teach leaders to do the same.

Creating Leader Who Create Healthy Cultures

Our mission is to embed empathy, collaboration, and conscious strategy into the heart of leadership.

We’re here to transform workplaces from performance-driven pressure cookers into regenerative, innovative ecosystems.

We believe:

  • Leadership should be co-created, not imposed

  • Every team member deserves to be heard and valued

  • Culture is the outcome of everyday leadership moments

Meet the Team

Michelle Lyons – Marketing

At Organizations by Design, I help bring the Feminine‑Inspired Leadership™ portfolio to life online. As a young, female entrepreneur, I feel connected to many of the topics I write about for you.

In my role, I aim to create human‑centred, accessible content that speaks to women leaders and forward‑thinking organizations who are ready for a leadership approach that balances strength with empathy, clarity with care. I focus on sparking recognition, reflection, and resonance so people can discover that Feminine‑Inspired Leadership™ is not a softer alternative, but a more sustainable and human way of leading that still delivers real impact.

Mary Apple Badilla – Automation & Systems Support

As a dedicated virtual assistant with a focus on systems and automation, I bring hands-on experience in supporting the day-to-day operations and digital infrastructure of Organizations by Design Inc. Through my work with tools such as GoHighLevel, CRM systems, and workflow automation, I am able to support the team in creating more efficient, organized, and client-centered processes.

Working in a fast-paced and evolving environment has allowed me to continuously learn, adapt, and grow. I enjoy being part of building systems that not only support internal operations but also enhance the overall client experience from initial engagement to ongoing communication and support.

At Organizations by Design Inc., I find fulfillment in contributing behind the scenes—whether it’s through funnel building, automation, website updates, or campaign support. I value being part of a team that is committed to creating meaningful and practical learning experiences for leaders and their organizations.

My goal is to provide consistent, thoughtful support that helps the team operate smoothly and continue delivering impactful work to the clients and communities we serve.

Giving Back to Women, For Women

At OBDI, we believe meaningful leadership includes giving back to causes that truly matter. We are proud to support women’s mental health and wellbeing through a charitable initiative close to our hearts.

Nicole and her co-authors wrote a heartfelt book exploring the transformative power of friendship and its vital role in women’s mental health. 50% of all book proceeds are donated to the Lois Hole Hospital Women’s Society, supporting programs, research, and care for women.

This commitment reflects our belief that when women are supported, communities and cultures thrive.

What Sets OBD Inc. Apart

This Is More Than Training. This Is a Paradigm Shift.

Ready to build a leadership culture your people want to stay in?

Join the Organizations by Design Inc.™ movement and lead from connection, courage, and clarity.

Leadership isn’t a title — it’s a daily decision.

"A Organizations by Design Inc. style doesn’t just solve problems—it creates a culture where teams are equipped with the skills to navigate change and resolve the toughest challenges together!”
- Nicole van Kuppeveld

© 2026 | Organizations by Design Inc.