AMANDA DOBSON
Conversion Rate Optimization Specialist
I help businesses increase conversions and revenue by diagnosing buyer friction and testing what actually changes behavior.
Join Guess What Won and get weekly insights
on buyer behavior, testing, and conversion strategy.
AMANDA DOBSON
Conversion Rate Optimization Specialist
I help businesses increase conversions and revenue by diagnosing buyer friction and testing what actually changes behavior.
Join and get weekly insights on buyer behavior, testing, and conversion strategy.
Conversion Rate Optimization,
Focused on Decisions
"I help businesses increase conversions, revenue, and efficiency by diagnosing buyer friction and testing what actually changes behavior."
I specialize in conversion rate optimization, which means improving how a business turns existing traffic into customers.
My work focuses on how real people make decisions. Where they pause. Where they hesitate. Where confusion, friction, or doubt quietly kills conversions.
Instead of guessing or relying on surface-level changes, I use behavior data and experimentation to identify what actually needs to change.
This is CRO built around understanding people, not just pages.
Click the button below to join Guess What Won, my free newsletter. Inside I share really split test results and my "lessons from the lab" every week.
Conversion Rate Optimization,
Focused on Decisions
"I help businesses increase conversions, revenue, and efficiency by diagnosing buyer friction and testing what actually changes behavior."
I specialize in conversion rate optimization, which means improving how a business turns existing traffic into customers.
My work focuses on how real people make decisions. Where they pause. Where they hesitate. Where confusion, friction, or doubt quietly kills conversions.
Instead of guessing or relying on surface-level changes, I use behavior data and experimentation to identify what actually needs to change.
This is CRO built around understanding people, not just pages.
Click the button below to join Guess What Won, my free newsletter. Inside I share really split test results and my "lessons from the lab" every week.
WHAT MAKES MY APPROACH DIFFERENT
Macro Testing vs Micro Tweaks
Micro Tweaks
Most CRO advice focuses on small, isolated changes.
• Button colors
• Headlines
• Minor copy swaps
These tests can help, but they rarely change the trajectory of a business.
Macro Testing
Macro testing focuses on the decisions that shape how buyers experience an offer.
Instead of optimizing isolated elements, it tests the structure, sequencing, and framing that determine whether someone moves forward at all.
The goal is not just lifts.
It’s learning.
Macro test results create a clearer baseline for how your buyers think and behave. Over time, those insights become standards you can reuse across offers, funnels, and messaging.
Macro testing explains why buyers hesitate.
WHAT MAKES MY APPROACH DIFFERENT
Macro Testing vs Micro Tweaks
Micro Tweaks
Most CRO advice focuses on small, isolated changes.
• Button colors
• Headlines
• Minor copy swaps
These tests can help, but they rarely change the trajectory of a business.
Macro Testing
Macro testing focuses on the decisions that shape how buyers experience an offer.
Instead of optimizing isolated elements, it tests the structure, sequencing, and framing that determine whether someone moves forward at all.
The goal is not just lifts.
It’s learning.
Macro test results create a clearer baseline for how your buyers think and behave. Over time, those insights become standards you can reuse across offers, funnels, and messaging.
Macro testing explains why buyers hesitate.
WHAT TO DO NEXT
Follow Along and Learn How to See Conversion Problems Clearly
The best way to understand how I think is through my newsletter.
Each week, I break down real conversion problems and the decisions behind the tests, so you can see what actually changes behavior and what just creates noise.
Inside, you’ll see:
Buyer behavior patterns I’m noticing across offers
CRO decisions behind real tests
Why certain changes work and others don’t
How to approach optimization with clarity instead of guesswork
WHAT TO DO NEXT
Follow Along and Learn How to See Conversion Problems Clearly
The best way to understand how I think is through my newsletter.
Each week, I break down real conversion problems and the decisions behind the tests, so you can see what actually changes behavior and what just creates noise.
Inside, you’ll see:
Buyer behavior patterns I’m noticing across offers
CRO decisions behind real tests
Why certain changes work and others don’t
How to approach optimization with clarity instead of guesswork
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