FB Ads Case Study

Check out our success stories below by reviewing our case studies from clients across all industries.

Facebook Ads

Case Study

MIRA AESTHETICS - MEDICA

Niches that this approach works best for: IV Therapy Clinics, Plastic Surgeons, Wellness Centers, and Day Spa Salons

Traffic Objective for this account: Conversion ads

BRAZILIAN BUTT LIFT FOR $3900

($1600 OFF REGULAR PRICING)

Average total monthly count of leads: 200+
Average cost per lead: $4.30
Average monthly budget: $1000
Average monthly opportunity value: $780k

BEST CASE AESTHETICS NICHE SCENARIO:

This account is a high-performing account compared to standard scenarios. We usually advise clients to expect an average cost of $25 - $50 per lead in densely populated areas or a reasonably high ticket. A low ticket offer may get closer to the above case study scenario.

BREAST AUGMENTATION FOR $2900

Average total monthly count of leads: 200+
Average cost per lead: $7.50
Average monthly budget: $2000
Average monthly opportunity value: $580k

MIRA AESTHETICS - MEDICAL

VAGINAL REJUVENATION FOR $995

Average total monthly count of leads: 80 - 100
Average cost per lead: $11.50
Average monthly budget: $1000
Average monthly opportunity value: $79.8k

WORST CASE AESTHETICS NICHE SCENARIO:

Some of the highest ranges we have seen in the past are $70 - $80 per lead. Typically we see this higher range when the practices do not offer driven campaigns. We like to do a mixture of low, mid, and high ticket combinations with medical, recommending a minimum 2k monthly budget to have overall success.

VIERRA FINE HOMES - FINE HOMES BUILD

Niches that this approach works best for: General Contractors

Traffic Objective: Leads ads, Conversion ads, Combined,

and Retargeting Ads.

NO SPECIFIC OFFER - EDUCATION BASED APPROACH

Average total monthly count of leads: 22
Average cost per lead: $105
Average monthly budget: $2500
Average monthly opportunity value: $65 mm

FINE HOMES NICHE BEST CASE SCENARIO:

This account is an average case scenario in the industry. We typically see ranges of $50 to $150 for lead

cost. This account was catered to luxury fine homes in an upper-class area and also in a mid-sized city.

FINE HOMES NICHE WORST CASE SCENARIO:

The lead cost could run as high as $225 per lead. Typically we suggest a monthly budget of at least 2k for ad spend.

FIRST US FLOOR ME SERVICES (FLOORING)

Niches that this approach works best for: Any home service needs provider (Flooring, roofing, windows, etc.)

Traffic Objective: Lead ads

$1000 OFF FLOORING

Average total monthly count of leads: 70
Average cost per lead: $20
Average monthly budget: $1500
Average monthly opportunity value: $345k

HOME SERVICES NICHE BEST CASE SCENARIO:

This account is an above-average performance on account compared to standard industry scenarios.

Our typical recommendations are to expect an average cost of $5 - $10 per lead in a metropolitan area.

Other offers we recommend range from "Free Flooring Quote" to "0% financing.

HOME SERVICES NICHE WORST CASE SCENARIO:

$30 to $40 per lead is one of the highest ranges we have seen in the past, especially when the business does not offer driven campaigns. The monthly budget minimum requirement is $1000 for this industry.

TLC SCHOOLS - EDUCATIONAL INSTITUTION

Niches that this approach works best for: Private Schools, Day Care, Preschool, Charter Schools, Religious Schools, and Universities

Traffic Objective: Conversion ads

FREE TWO WEEKS

Average total monthly count of leads: 50
Average cost per lead: $30
Average monthly budget: $1500
Average monthly opportunity value: $41.6k

EDUCATION INSTITUTIONS NICHE BEST CASE SCENARIO:

This account is an average performance on account compared to standard industry scenarios. Our typical recommendations are to expect an average cost of $5 - $15 per lead in the metropolitan area. Other offers we recommend are scheduled tours, free registration, weekly discounts, open house invitations, and mommy and me playdate.

EDUCATION INSTITUTIONS NICHE WORST CASE SCENARIO:

Depending on social proof, time of the year, and competition, we have seen between $50 to $75 cost

per lead. DBR's are highly effective in most scenarios as an add-on service to complement advertising.

We have seen DBR's give educational clients the best chance at performance. Authentic content is

essential for this industry, as it showcases dependability and transparency, helping parents make important decisions.

BAY AREA DISC CENTER - CHIROPRA

Niches that this approach works best for: Regenerative Medicine

Traffic Objective: Conversion Ads

$21 SPINAL DECOMPRESSION SCREENING

Average total monthly count of leads: 50
Average cost per lead: $20
Average monthly budget: $1000
Average monthly opportunity value: $12,500

CHIROPRACTIC NICHE BEST CASE SCENARIO:

In recent months, we have seen an increase in the cost for chiropractic leads, an average of $10 - $12 per

lead. Notice that these results are based on conversion ads versus standard lead ads, enhancing

the client's quality of conversations. Common offers in the industry are a $21 new patient special, monthly membership models, and Dinner with Doc Campaigns. DBR is also an excellent option for this industry.

CHIROPRACTIC NICHE WORST CASE SCENARIO:

$30 to $50 cost per lead is one of the highest ranges we have seen in the past, especially in extremely

rural dense or significantly high-density areas. The industry standard is to run offer-based campaigns,

and most shy away from education-based systems.