I started Locate Agency because I believe families should be able to honour their loved ones with care, dignity, and clarity during a time that is already overwhelming.

After speaking directly with funeral directors and those who work closely with families, it became clear how much trust and responsibility sits within this industry. When that trust is handled well, families can focus on remembering rather than worrying. When it isn’t, the impact is deeply personal.

I want to help reputable funeral homes be found by the families who need them, and to support planning conversations earlier so people have a genuine say in how they want to be remembered.

I care strongly about responsible advertising in this space and work only with funeral homes that meet high standards of professionalism and care. If a business is doing the right thing, I want more people to be able to find them and trust them with something that truly matters.