Subluxation Awareness

As many of you know, September has been designated Subluxation Awareness Month. In fact, a few years ago a bill was sponsored by the less mixer of the 2 mixer organizations in my home state of Pennsylvania and it was passed in the state's House of Representatives and Senate. 

        Shortly after that happened every chiropractic office became inundated with new people wanting to begin care. 

Yeah, right.

Not to belittle the efforts of those that got this passed, but I do not think that anyone outside of a few people in the chiropractic community knows about this or would even care.

        I'm reminded of a story I read about that that took place at a business seminar.  The instructor asked the crowd this question:  "If you and I were both going to open a hamburger stand and you could pick any one thing to give you an advantage over me, what would you pick?"

        The people from the crowd shouted back answers like: "a great location," "the best-tasting hamburger," "a clean, attractive stand," "excellent employees," etc. 

        After many answers were offered, the teacher paused and said: "Go right ahead and take all those, but I can promise my stand will outsell yours.  Because, the one advantage I'm going to pick is...A STARVING CROWD."

        It is not hard to guess that the point of the exercise was to show them that even if they have a wonderful product, service, or business, if people don't know about it, perceive that they need it or want it, your business will never be as successful as it can be.

        We do not have that "starving crowd" for chiropractic.  Yet we all know that we should.  People should be lining up to get into our offices from opening to close.  According to Civil Rights Activist Dick Gregory, "If the public knew what it is you people [chiropractors] really do, they'd force you to stay open at night at gunpoint so they could get their families adjusted.  They'd never let you go home."

        In order to serve people in our community they must know what we do.  They need to know about vertebral subluxations, innate intelligence, the nerve system, the adjustment, our non-therapeutic objective, etc.    

        So how are people in your community finding out about the wonderful life enhancing service we provide? 

        How do you educate and inspire people in your office? 

        Do you have procedures and education tools set up in practice to accomplish this goal? 

        Are you giving them the necessary information to make the best possible choices for themselves and their families?

        Is your office set up to be convenient and affordable for lifetime chiropractic care?

        Are there things you may be doing or not doing that may be sabotaging your success?

        If you'd like to learn more from people that are practicing in the non-therapeutic model of straight chiropractic come to The Chiropractic Trust's October event in Pennsylvania.