Privacy Policies
PRIVACY POLICY
Last updated: Nov 27, 2025
LeadCentrix (“Company,” “we,” “us,” or “our”) operates the website www.leadcentrix.io and provides AI‑powered lead management tools and related services (collectively, the “Services”). This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, use our Services, or otherwise interact with us.
By accessing or using the website or Services, you agree to this Privacy Policy. If you do not agree, you should not use the website or Services.
1. Scope, governing law, and where we operate
This Privacy Policy applies to personal information collected and processed by LeadCentrix in connection with its AI lead management Services for customers and their leads across the United States. We are headquartered in the State of Florida and operate nationally by providing our Services to businesses and individuals located in multiple U.S. states.
Unless a specific state privacy or data‑security law requires different terms, this Privacy Policy is governed by the laws of the United States and the State of Florida. When other U.S. state laws apply to our activities (for example, state‑specific privacy, marketing, or data‑breach laws), we handle personal information in accordance with those requirements in addition to this Privacy Policy.
As a Florida‑based business, we comply with applicable Florida privacy and data‑security requirements, including Florida laws that govern the collection, use, protection, and breach notification of personal information. When our processing activities fall within the scope of other U.S. state privacy laws, we also take into account those laws’ requirements, which may include additional disclosures, privacy rights, and opt‑out mechanisms.
2. Information we collect
Depending on how you interact with us, we may collect:
Contact and business details: Name, email address, phone number, job title, company name, and similar identifiers.
Account and profile information: Login credentials, authentication information, role, preferences, and settings associated with your account.
Lead and CRM data: Information about your leads and customers that you or your systems upload or connect to our platform (such as names, contact details, lead source, notes, tags, and communication history).
Usage and device information: IP address, browser type, device identifiers, operating system, pages viewed, links clicked, and the date/time and duration of your visits or use of the Services.
Technical and log data: System logs and metadata related to the performance of our Services and AI models, including error logs and diagnostic information.
Communications: Content of messages and information you send us, such as support requests, demos, surveys, and feedback.
Cookies and tracking technologies: Data collected via cookies, pixels, scripts, and similar technologies to support functionality, analytics, and marketing.
You may choose not to provide certain information, but this may limit your ability to use certain features of the Services.
3. How we collect information
We collect information in the following ways:
Directly from you: When you fill out forms, request a demo, register for an account, subscribe to communications, or contact us.
From your use of the Services: Automatically through cookies, logs, and similar technologies when you visit our website or use our platform.
From customers and integration partners: When our customers or partners provide lead and CRM data, or connect our platform to their systems (for example, CRM or marketing tools).
From third‑party sources: Where permitted by law, from business data providers, marketing partners, or public sources to help us maintain and improve the accuracy and usefulness of lead information.
4. How we use information
We use personal information for purposes such as:
Providing and operating the Services: Including processing lead data, enabling integrations, generating insights, and managing user accounts.
AI and automation features: Powering AI‑driven scoring, routing, prioritization, lead enrichment, recommendations, and automations to help our customers manage and act on their leads.
Customer service and communications: Responding to your inquiries, providing technical support, and sending transactional notices related to your use of the Services.
Personalization: Customizing content, dashboards, recommendations, and features based on your use of the Services.
Analytics and service improvement: Monitoring and analyzing trends, usage, and activities to improve our website, Services, and AI models.
Security and fraud prevention: Protecting against, identifying, and responding to misuse, fraud, and security incidents.
Marketing and promotional activities: Where permitted by law, sending you information about new features, product updates, offers, and events; you can opt out of marketing communications at any time.
Legal and compliance: Complying with applicable laws, regulations, and legal processes; enforcing our agreements; and protecting our rights, property, and the safety of our users and the public.
5. How we use AI and automated decision‑making
Our Services use artificial intelligence and machine learning to assist with lead management and sales operations. Model inputs may include lead attributes, engagement history, and labels provided by our customers. Model outputs may include lead scores, predictions about engagement or conversion likelihood, and suggested outreach timing or content.
We design these tools to support, not replace, human decision‑making by our customers. Customers remain responsible for reviewing AI‑generated outputs, applying their own judgment, and using the outputs in compliance with applicable laws and their own internal policies.
6. Legal bases and compliance (U.S. and Florida)
Within the United States, including Florida, we rely on several legal and business bases for processing personal information, such as:
Providing and fulfilling contracts with our customers.
Operating our legitimate business interests, including improving our Services and communicating with you, balanced against your privacy interests.
Complying with legal obligations under federal and state law, including Florida privacy and data‑security statutes and applicable data‑breach notification laws.
Obtaining consent where required for certain types of marketing or data practices, and honoring withdrawal of consent where applicable.
We also take into account, and where required comply with, the privacy, security, and marketing rules of other U.S. states when our activities fall within their scope.
7. How we share information
We may share personal information in the following circumstances:
Service providers and vendors: With trusted third parties that perform services on our behalf, such as hosting, cloud infrastructure, analytics, email delivery, customer support, and security.
Integration and business partners: With third‑party tools and platforms you choose to connect to our Services (for example, CRM, marketing automation, or communication platforms) to enable data synchronization and workflows.
Professional advisors: With lawyers, auditors, insurers, and other professional advisors under appropriate confidentiality obligations.
Business transfers: In connection with any merger, acquisition, financing, or sale of all or part of our business or assets.
Legal and safety: When required to do so by law or legal process, or when we believe it is necessary to protect our rights, your safety or the safety of others, investigate fraud, or respond to a government request.
With your direction or consent: With third parties when you ask us to share information or provide your consent.
We do not sell personal information in exchange for money. If in the future any of our activities are deemed a “sale” or “sharing” of personal information under a particular state’s privacy law, we will provide required disclosures and applicable opt‑out rights.
8. Cookies and tracking technologies
We use cookies and similar technologies to:
Enable core functionality of the website and platform.
Remember your preferences and settings.
Understand how visitors use our website and Services, and improve them over time.
Support marketing, advertising, and retargeting, where permitted.
You can manage cookies through your browser settings and, where available, through our cookie or consent tools. If you disable certain cookies, some website or Service features may not function properly.
9. Data retention
We retain personal information for as long as reasonably necessary to achieve the purposes described in this Privacy Policy, including to comply with our legal obligations, resolve disputes, enforce our agreements, and support our business operations.
Retention periods may vary depending on the type of data, our contractual obligations to customers, and legal requirements. When information is no longer needed, we may delete it, anonymize it, or aggregate it in accordance with applicable law.
10. Data security and breaches
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, loss, misuse, or alteration. These measures are intended to align with applicable U.S. and Florida data‑security laws and industry standards, but no system can be guaranteed to be 100% secure.
If a data incident occurs that affects personal information, we will investigate promptly and take appropriate steps consistent with our legal obligations. This may include notifying affected customers, individuals, or regulators when and as required by applicable U.S. federal and state laws, including Florida law and any other state laws that apply to the incident.
You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.
11. Our role as service provider / processor
For most lead and CRM data that our customers upload or connect to our platform, we act as a “service provider,” “processor,” or similar role under applicable laws. In that role, we process personal information only on our customers’ instructions, subject to our contracts with them, and for the purposes described in this Privacy Policy and our agreements.
Our customers are generally responsible for:
Providing notices and obtaining consents from their own leads and contacts.
Determining the lawful bases and purposes for processing their data.
Responding to privacy requests from their leads and contacts, where required by law.
When we receive a privacy request that involves data we process on behalf of a customer, we may direct the requester to the relevant customer and assist that customer as required by our contract and applicable law.
12. Your privacy rights
Depending on the state or jurisdiction where you live and on which laws apply to our activities, you may have some or all of the following rights with respect to your personal information:
Access: Request confirmation whether we process your personal information and obtain a copy.
Correction: Request that we correct inaccurate or incomplete personal information.
Deletion: Request deletion of certain personal information, subject to legal exceptions.
Restriction or limitation: Request that we limit certain uses of your personal information in defined circumstances.
Portability: Request a copy of certain personal information in a structured, commonly used, machine‑readable format.
Objection/opt‑out: Object to certain processing, including receiving marketing communications or, where applicable, certain targeted advertising or “sales” of personal information.
Consent withdrawal: Where processing is based on consent, withdraw that consent at any time without affecting prior processing.
To exercise your rights, please contact us using the details in the “Contact us” section below. We may need to verify your identity before responding and may deny or limit requests as allowed by law. If your information was provided to us by one of our customers, we may direct you to contact that customer.
13. Children’s privacy
Our website and Services are not directed to or intended for children under the age of 16, and we do not knowingly collect personal information from children under that age. If we become aware that we have collected personal information from a child under 16, we will take reasonable steps to delete it as required by law.
14. Third‑party websites and services
Our website and Services may contain links to, or integrations with, third‑party websites, applications, or services. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy or data‑security practices. You should review the privacy policies of any third‑party services you use.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. When we update the Policy, we will revise the “Last updated” date at the top. In some cases, we may provide additional notice (such as by posting a notice on our website or contacting you directly). Your continued use of the website or Services after any changes become effective means you accept the updated Privacy Policy.
16. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, you may contact us at:
LeadCentrix
2405 Ursula Ln
Pensacola, Florida 32526 United States
[email protected]