Stabilize Your Incoming Leads

Stabilizing incoming business is your first step towards growth. After you do this, you should be able to control your rate of growth so that you know you can handle what's coming next — and that you'll have enough revenue to meet your financial and business obligations.

Predictability might seem unimportant at first glance, but most legal practices grow through maintaining a predictable flow of new opportunities. It lets you staff your firm appropriately, make good decisions about expansion, attract new attorneys, and, above all, apply your mental acumen to the resolution of your clients' cases rather than the ever-shifting puzzle that is attracting new opportunities.

Stabilizing your new client intake rate is easier said than done. Buying leads gives you the control you need to even things out.

Complement Your Existing Practices

Most individual marketing and advertising techniques fall short of providing this type of control. Online advertising comes the closest.

Online ads can provide a predictable level of exposure and cost per lead, but the quality of each lead depends mostly on the effectiveness of the individual advertisement. Advertising platforms also do not guarantee a specific number of leads per month, although you can usually increase your budget to generate more attention.

Other marketing techniques take time or produce results that are difficult to control, especially those built on reputation and search engine strategy. Marketers rightly focus on organic strategies because they have a low cost to maintain and meet many other business goals, but these techniques can rarely stand alone to grow your business.

Buying leads gives you a predictable level of leads per month. If you partner with an agency like Legal Locator, you will even be able to customize at a month-to-month level. You can change the number of leads that you get every month, schedule things to coincide with your high and low seasons, or cancel the service entirely with no obligation at the moment it no longer becomes beneficial to your growth.

Replace Lost Walk-Ins, In-Person Networking, and Outreach

If you have a physical office that is accessible to the public, you probably generated at least some of your new pre-pandemic business from walk-ins. It wasn't uncommon for people to call a local attorney's office and come in the same day for a consultation.

That behavior has waned significantly in favor of virtual meetings and phone calls. In fact, some cases are now handled almost entirely virtually, including transmission and signing of documents.

Buying leads is an online-native process, so it is perfectly suited to these virtual cases. In fact, most lead generation agencies offer highly automated and detailed data integration for your existing client intake and case tracking systems.

Before the pandemic, you might have also generated business through in-person outreach. These days, that type of activity could be perceived to put both you and your clientele at risk. Additionally, larger events have been diminished to such a degree that they are no longer worth the effort for many attorneys.

Buying leads is not intended to replace the charitable efforts or community outreach that your firm engaged in before the pandemic (and likely still does engage in). It doesn't supplant the word-of-mouth marketing you generate from your attorneys' personal clubs and associations. What it could do is help make up for leads you've lost from conferences, events, or the simple, casual chats with colleagues that seem to have fallen by the wayside.

Get Exclusive Leads for Potential New Clients

In many ways, the COVID-19-induced online-focused paradigm has given growing firms more opportunities. The reason: people are going out less often and spending less time on commutes.

The power of search engines, social media, and online directories has increased. The power of expensive and exclusive public advertising — transit billboards and rush-hour radio broadcasts, for example — has decreased.

Of course, the end result has simply been that some of the competition for broadcast and billboard media has shifted to online advertising. If you feel like you've been priced out from the best online ad space, the good news is that you still have access.

Lead generation services aggregate leads across multiple channels, including nationwide ad campaigns that use premium keywords. These campaigns offer a depth and volume of leads that would be inaccessible for any but the largest enterprise-level firms.

When you buy leads, you are getting an exclusive selection from one of these multi-channel efforts. Legal Locator additionally guarantees that we send each lead we generate to only one of our clients — it's completely exclusive. You still have to compete for that client's interest in the context of the open marketplace, but you never have to compete for the information we send you.

Contact Legal Locator Today

Legal Locator is here to help you stabilize and grow your business. Our leads are:

• Exclusive

• Real-time

• Prequalified

We are ready to get started immediately. Please call us or contact us through our website to begin the process of customizing and setting up delivery of your new leads.