When it comes to web design, there are so many directions and styles to follow. Your website can go in many ways, from minimalistic to classy, sleek to modern, or playful and vibrant. Your website’s final look and feel should exude a personal style, brand identity, and line of work. However, there are ground rules that apply to help create an impactful website.
One of the main functions of a website is to guide users. For impactful web design, do this by visual cues to focus where you want it to go. Use more direct visual cues. Did you know that people tend to look in the same direction as the people in ads? Use this to direct attention on your website to where you want it.