Privacy Policy
Effective Date: 01-07-2025
At 99Roots, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website, submit forms, or interact with our content and advertising systems.
1. Who We Are
99Roots is a creative tattoo studio that provides personalized designs and tattoo services. We also run promotional campaigns using modern marketing tools to deliver the best experience possible.
2. Data We Collect
When you interact with our site, we may collect the following types of personal data:
Name, email, and phone number (via contact forms or quizzes)
Location information (city, country, IP address)
Technical information such as device type, browser, and OS
Tracking information through cookies, such as:
fbp: Facebook browser ID
fbc: Facebook click ID
UTM parameters (campaign, source, medium, etc.)
Timestamp of interactions
3. Cookies & Tracking
We use cookies and similar technologies to improve your experience and to understand how visitors interact with our site. Cookies help us track campaign performance, optimize content, and improve targeting.
🔒 Essential Cookies
These cookies are necessary for the website to function properly and are always active.
🎯 Marketing & Analytics Cookies (Consent Required)
We use Meta (Facebook) Pixel and Facebook Conversions API (CAPI) to track actions you take on our site after clicking an ad — such as form submissions or consultation bookings.
These cookies are only activated after you give explicit consent via our cookie banner. If you do not consent, we will not set any non-essential tracking cookies.
4. Facebook Conversions API (CAPI)
We use Facebook’s server-side tracking (CAPI) in addition to browser-based cookies. This allows us to send selected information (such as email, phone number, fbp/fbc, timestamp, and UTM data) securely to Meta for improved campaign tracking.
📌 This data is only transmitted after you have consented to marketing cookies. You may opt out at any time.
5. How We Use Your Data
We use the collected data to:
Provide and personalize our services
Run marketing campaigns and measure results
Improve the user experience on our website
Communicate with you about consultations, bookings, or offers
We never sell your personal data.
6. Your Rights
Under the GDPR, you have the right to:
Access, correct, or delete your personal data
Withdraw your cookie or marketing consent at any time
File a complaint with your data protection authority
To exercise these rights, contact us at: [email protected]
7. Data Storage & Retention
We retain your data only as long as necessary to fulfill the purposes outlined above or to comply with legal obligations.
8. How to Manage Cookies
You can change or withdraw your consent by clicking the “Cookie Settings” link at the bottom of our website.
If you do not wish to be tracked, you can:
Reject non-essential cookies via our banner
Use private browsing mode
Adjust your browser’s cookie preferences
9. Updates to This Policy
We may update this privacy policy occasionally. When we do, we will post the updated date at the top of this page.
Contact
If you have any questions about this policy or how your data is handled, contact us at:
📍 99Roots Tattoo Studio, Berlin, Germany