Strategic Advisory for South Florida New Construction & Waterfront Estates across Miami & The Palm Beaches

Request a Private Market Intelligence Briefing & Strategy Session

Executive Representation & Priority Access to South Florida’s Most Iconic New Developments

As Executive Director of Sales and Senior Luxury Associate, Luis Herrera, provides a refined perspective on the South Florida market. With twenty years of proven results within a $2.3 Billion legacy of excellence, Luis specializes in matching discerning clients with premier waterfront estates and luxury new construction from Miami to The Palm Beaches.

#1 Team
in the US
In New Construction

More Than
$2.3 Billion
In Sales

Contact your South Florida Luxury Real Estate Advisor

Based in Coral Gables, our advisory provides strategic representation for international principals and domestic investors. We specialize in the region's most exclusive new construction, including The Waldorf Astoria Residences, Bentley Residences, and Aston Martin Residences. Whether you are acquiring a Brickell penthouse or a Coral Gables estate, we offer the market intelligence required to secure premier South Florida assets.

LUIS HERRERA

Senior Real Estate Associate
Executive Director Of Sales

Direct Inquiry: [email protected]

Advisory Headquarters: 237 S Dixie Hwy 4th Flr Suite 465, Coral Gables Florida 33133-4824

Assistance Hours

Mon – Sat 9:00am – 8:00pm

Sunday – CLOSED

Immediate Assistance:

(305) 800-1234

Brickell, Miami, FL, USA

Strategy Beyond the Transaction

A successful move is measured by more than just a signed contract; it is measured by long-term value and tactical execution.

Luis Herrera | Senior Luxury Real Estate Advisor at MILLION—the # 1 Team in the U.S. for New Construction with $2.3B+ in sales—specializes in South Florida luxury real estate and cross-border acquisitions. Serving Canadian and international investors, his advisory provides exclusive access to high-yield residential assets and new developments in Miami, Fort Lauderdale, and West Palm Beach. Luis’ expertise focuses on capital preservation, U.S. property diversification, and long-term equity appreciation within the South Florida market.

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© 2026 Luis Herrera - All Rights Reserved. Preserving Wealth through South Florida Luxury Real Estate. > Expert Advisory for International Principals | Canada | LATAM | Europe | Global.

Luis E. Herrera, P.A. is a licensed real estate associate with MILLION Realty LLC. All data is deemed reliable but not guaranteed. MILLION Realty LLC, doing business as MILLION, is a licensed real estate broker in Florida.

Expertise

Predictive market forecasts and tactical negotiation for South Florida’s premier waterfront enclaves and urban luxury corridors.

MIAMI & REGIONAL REPORTS

new construction forecasts

Market Intelligence

Property Representation

Regional Insights

Specializing in South Florida’s premier waterfront enclaves and urban luxury corridors—from private island estates to the new financial center

.

Fisher Island & Miami Beach

Brickell & coral gables

Palm Beach & Jupiter

Fort Lauderdale & the ranches

Client Services

Strategic guidance and specialized access for a streamlined transition when buying, selling, leasing, or relocating to South Florida.

South Florida Property Representation

private advisory

off-market listings

relocation concierge

Million Luxury Homes - South Florida Market Intelligence & Ultra-Luxury Real Estate

(305) 800-1234

Advisory Headquarters: 237 S Dixie Hwy 4th Flr Suite 465, Coral Gables Florida 33133-4824