As Executive Director of Sales and Senior Luxury Associate, Luis Herrera, provides a refined perspective on the South Florida market. With twenty years of proven results within a $2.3 Billion legacy of excellence, Luis specializes in matching discerning clients with premier waterfront estates and luxury new construction from Miami to The Palm Beaches.

A successful move is measured by more than just a signed contract; it is measured by long-term value and tactical execution.
Luis Herrera | Senior Luxury Real Estate Advisor at MILLION—the # 1 Team in the U.S. for New Construction with $2.3B+ in sales—specializes in South Florida luxury real estate and cross-border acquisitions. Serving Canadian and international investors, his advisory provides exclusive access to high-yield residential assets and new developments in Miami, Fort Lauderdale, and West Palm Beach. Luis’ expertise focuses on capital preservation, U.S. property diversification, and long-term equity appreciation within the South Florida market.
© 2026 Luis Herrera - All Rights Reserved. Preserving Wealth through South Florida Luxury Real Estate. > Expert Advisory for International Principals | Canada | LATAM | Europe | Global.
Luis E. Herrera, P.A. is a licensed real estate associate with MILLION Realty LLC. All data is deemed reliable but not guaranteed. MILLION Realty LLC, doing business as MILLION, is a licensed real estate broker in Florida.
Predictive market forecasts and tactical negotiation for South Florida’s premier waterfront enclaves and urban luxury corridors.
MIAMI & REGIONAL REPORTS
new construction forecasts
Specializing in South Florida’s premier waterfront enclaves and urban luxury corridors—from private island estates to the new financial center
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Brickell & coral gables
Palm Beach & Jupiter
Fort Lauderdale & the ranches
Strategic guidance and specialized access for a streamlined transition when buying, selling, leasing, or relocating to South Florida.
South Florida Property Representation
private advisory
off-market listings
relocation concierge

(305) 800-1234
Advisory Headquarters: 237 S Dixie Hwy 4th Flr Suite 465, Coral Gables Florida 33133-4824