Exactly What to Say® Programs & Implementation Pathways
Presented By Mindy Jones
Exactly What to Say® Programs & Implementation Pathways
Mindy Jones
Exactly What to Say® Certified Guide
If you’re looking for “Exactly What to Say®,” you’re in the right place.
As an Exactly What to Say® Certified Guide, Mindy Jones delivers far more than a one-time workshop. She provides a complete ecosystem of learning, practice, and implementation designed to help individuals, teams, and organizations communicate with clarity, confidence, and integrity - especially when the stakes are high.
Whether you’re discovering Magic Words for the first time or looking to embed this framework into your culture, Mindy offers customized pathways that turn knowledge into lasting behavioral change.
Participants gain exposure to the broader Exactly What to Say® ecosystem - including resources available through Exactly Academy - along with curated tools, structured practice, and ongoing support designed to help the language become second nature over time.
Role Play Workshops & Practice Labs
Knowing the words is not enough - confidence comes from repetition.
Role play is the process of stepping into realistic scenarios and safely exploring how conversations might unfold before they happen in real life. These sessions transform theory into muscle memory.
Using the Exactly What to Say® framework and structured role-play tools, participants practice handling objections, emotional reactions, negotiation moments, and high-pressure interactions relevant to their specific industry.
Guided by Mindy Jones, participants engage in both solo and collaborative exercises designed to:
→ Build conversational agility under pressure
→ Increase confidence and presence
→ Strengthen problem-solving and decision-making
→ Develop empathy and perspective-taking
→ Reduce anxiety around difficult conversations
→ Turn objections into opportunities
Sessions are customized to your real scenarios and delivered virtually or in person.
Mindy Jones
Exactly What to Say® Certified Guide
If you’re looking for “Exactly What to Say®,” you’re in the right place.
As an Exactly What to Say® Certified Guide, Mindy Jones delivers far more than a one-time workshop. She provides a complete ecosystem of learning, practice, and implementation designed to help individuals, teams, and organizations communicate with clarity, confidence, and integrity - especially when the stakes are high.
Whether you’re discovering Magic Words for the first time or looking to embed this framework into your culture, Mindy offers customized pathways that turn knowledge into lasting behavioral change.
Participants gain exposure to the broader Exactly What to Say® ecosystem - including resources available through Exactly Academy - along with curated tools, structured practice, and ongoing support designed to help the language become second nature over time
Role Play Workshops & Practice Labs
Knowing the words is not enough - confidence comes from repetition.
Role play is the process of stepping into realistic scenarios and safely exploring how conversations might unfold before they happen in real life. These sessions transform theory into muscle memory.
Using the Exactly What to Say® framework and structured role-play tools, participants practice handling objections, emotional reactions, negotiation moments, and high-pressure interactions relevant to their specific industry.
Guided by Mindy Jones, participants engage in both solo and collaborative exercises designed to:
→ Build conversational agility under pressure
→ Increase confidence and presence
→ Strengthen problem-solving and decision-making
→ Develop empathy and perspective-taking
→ Reduce anxiety around difficult conversations
→ Turn objections into opportunities
Sessions are customized to your real scenarios and delivered virtually or in person.
Ask Pierre — Your On-Demand Practice Partner
Exactly Academy Members also gain access to Ask Pierre, the custom AI assistant trained on the Exactly What to Say® framework and complete body of work authored by Phil M. Jones.
Ask Pierre provides real-time support for:
→ Drafting responses to challenging situations
→ Practicing conversations before they happen
→ Generating Magic Word options
→ Refining tone and delivery
→ Building confidence between sessions
It’s like having a Guide in your pocket when real-world conversations arise.
Ask Pierre — Your On-Demand Practice Partner
Exactly Academy Members also gain access to Ask Pierre, the custom AI assistant trained on the Exactly What to Say® framework and complete body of work authored by Phil M. Jones.
Ask Pierre provides real-time support for:
→ Drafting responses to challenging situations
→ Practicing conversations before they happen
→ Generating Magic Word options
→ Refining tone and delivery
→ Building confidence between sessions
It’s like having a Guide in your pocket when real-world conversations arise.
Ongoing Implementation & Support
Lasting change happens through reinforcement, not inspiration alone which is why we built Exactly Academy (Access Below)
To support continued growth beyond the workshop, Mindy offers a range of implementation tools and follow-up options, including:
→ Live role play labs and practice sessions
→ Coaching for leaders and teams
→ Custom conversation design for specific situations
→ Scenario-based training tailored to your organization
→ Access guidance for Exactly Academy resources
Curated materials and practice tools.
Ongoing Implementation & Support
Lasting change happens through reinforcement, not inspiration alone which is why we built Exactly Academy (Access Below)
To support continued growth beyond the workshop, Mindy offers a range of implementation tools and follow-up options, including:
→ Live role play labs and practice sessions
→ Coaching for leaders and teams
→ Custom conversation design for specific situations
→ Scenario-based training tailored to your organization
→ Access guidance for Exactly Academy resources
Curated materials and practice tools.
Certification Workshops & Deep-Dive Intensives
Certification Workshops & Deep-Dive Intensives
These immersive sessions provide a comprehensive understanding of the science, psychology, and practical application behind Magic Words - and how to use them with integrity and influence in real-world conversations.
Workshops are intentionally small (typically capped at 16 participants) to allow for high interaction, coaching, and personalization.
Ideal for:
→ Sales professionals and leaders
→ Teams navigating change or growth
→ Client-facing roles
→ Entrepreneurs and business owners
→ Anyone responsible for difficult or high-stakes conversations
Participants leave with practical language tools, decision frameworks, and increased confidence in their ability to lead conversations rather than react to them.
These immersive sessions provide a comprehensive understanding of the science, psychology, and practical application behind Magic Words - and how to use them with integrity and influence in real-world conversations.
Workshops are intentionally small (typically capped at 16 participants) to allow for high interaction, coaching, and personalization.
Ideal for:
→ Sales professionals and leaders
→ Teams navigating change or growth
→ Client-facing roles
→ Entrepreneurs and business owners
→ Anyone responsible for difficult or high-stakes conversations
Participants leave with practical language tools, decision frameworks, and increased confidence in their ability to lead conversations rather than react to them.
The Outcome
Participants don’t just learn what to say - they learn how to think about conversations differently.
I design customized communication and leadership experiences - from keynotes to coaching to multi-session programs - tailored to an organization’s goals, culture, and real-world challenges, so the work doesn’t just inspire in the moment, it creates lasting change.
The result is greater confidence, stronger relationships, improved outcomes, and a shared language that elevates both performance and culture.
The Outcome
Participants don’t just learn what to say - they learn how to think about conversations differently. I design customized communication and leadership experiences - from keynotes to coaching to multi-session programs - tailored to an organization’s goals, culture, and real-world challenges, so the work doesn’t just inspire in the moment, it creates lasting change. The result is greater confidence, stronger relationships, improved outcomes, and a shared language that elevates both performance and culture.
Tools, Resources & Affiliate Savings
Mindy provides curated guidance on the official Exactly What to Say® books, role-play cards, and training materials that best support your goals - along with direct access to purchase the materials needed for guided or independent use:
"Just out of curiosity" is one of my absolute favorite tools to help convey genuine interest in others which then lays the foundation for a conversation built on their needs."
MINDY JONES
Tools, Resources & Affiliate Savings
Mindy provides curated guidance on the official Exactly What to Say® books, role-play cards, and training materials that best support your goals - along with direct access to purchase the materials needed for guided or independent use:
"Just out of curiosity" is one of my absolute favorite tools to help convey genuine interest in others which then lays the foundation for a conversation built on their needs." - Mindy Jones
What People Are Saying
What People Are Saying
“Mindy is an absolute game-changer in the world of critical conversations. Her understanding of unique situations, business, and goals helps you feel safe and comfortable as you dig deep to learn and grow. Personally, I can say that Mindy has given me the confidence to communicate clearly and honestly in a way that feels true to who I am."
— Rachel Krill, Owner & Associate Broker, Home-Ology
“We had Mindy speak to our managers and sales team and she killed it! She spoke on ‘Exactly What to Say’ and we didn’t want her to stop. She is an incredible communicator, leader, coach, and speaker, and it was truly our honor to have her speak to the team. She made such a lasting impact and the content was so relevant and beneficial for our team. I can’t say enough about this amazing human… she is a force for good on every level!”
— Diane Day, President / County Manager, Fidelity National Title Agency
“I recently had the pleasure of attending an Exactly What to Say workshop taught by Mindy Jones and I must say the information and knowledge received was transformational. I feel better equipped to handle a variety of critical conversations in both my personal and business life. The words we use have a profound impact on the quality of our conversations. If you are looking to up your communication game to get what you want more often, these workshops are a must!”
— Amber Kovarik, Sr. Loan Officer, Guild Mortgage
“Mindy is an absolute game-changer in the world of critical conversations. Her understanding of unique situations, business, and goals helps you feel safe and comfortable as you dig deep to learn and grow. Personally, I can say that Mindy has given me the confidence to communicate clearly and honestly in a way that feels true to who I am."
— Rachel Krill, Owner & Associate Broker, Home-Ology
“We had Mindy speak to our managers and sales team and she killed it! She spoke on ‘Exactly What to Say’ and we didn’t want her to stop. She is an incredible communicator, leader, coach, and speaker, and it was truly our honor to have her speak to the team. She made such a lasting impact and the content was so relevant and beneficial for our team. I can’t say enough about this amazing human… she is a force for good on every level!”
— Diane Day, President / County Manager, Fidelity National Title Agency
“I recently had the pleasure of attending an Exactly What to Say workshop taught by Mindy Jones and I must say the information and knowledge received was transformational. I feel better equipped to handle a variety of critical conversations in both my personal and business life. The words we use have a profound impact on the quality of our conversations. If you are looking to up your communication game to get what you want more often, these workshops are a must!”
— Amber Kovarik, Sr. Loan Officer, Guild Mortgage
Not Sure Where to Start...Book a Call with Mindy?
Book a Strategy Call– We assess your leadership & growth challenges.
Implement the IMPACT Framework – Equip your team with powerful strategies.
Achieve Sustainable Growth – See measurable improvements in revenue & team engagement.
Not Sure Where to Start...Book a Call with Mindy?
Book a Strategy Call– We assess your leadership & growth challenges.
Implement the IMPACT Framework – Equip your team with powerful strategies.
Achieve Sustainable Growth – See measurable improvements in revenue & team engagement.
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