“For me, it was results. Everything I preach in this business is all about results. How I can get tangible, measurable, quantifiable results for the clients that I work with, and I wanted someone to get me results, which meant it couldn’t have been their first rodeo. I’ve trusted in too many people up to that point that had a good marketing message or had a good message that they could get results but didn’t really have a lot of proof behind it.