Coaching has existed since ancient times, with figures like Aristotle and Plato sharing their wisdom and insights, and holding others accountable to execute plans. In today's real estate industry, which can be quite isolating and has a high failure rate, having a coach in your corner is crucial. A coach guides, directs, motivates, provides skills, tools, and ideas, and most importantly, holds you accountable.

You meet with your coach weekly or biweekly, and their role is to push you forward, eliminating fears, doubts, and growth constraints so you can serve more clients, close more deals, and earn the income you deserve. This is the essence of real estate coaching.

The top question we get from agents is, "How do I reach the next level?" Our coaching program identifies eight distinct levels of performance. We help you understand your current level and guide you on the path to where you want to be.

Whether you're a new agent seeking consistency in marketing and lead generation, or you're building a team and want to scale it, we can guide and grow your business through all eight levels. While you could eventually figure these things out on your own through years of trial and error, coaching is for those who prefer a faster route, like buying a FastPass at Disneyland. If you want to cut the waiting period and achieve your desired results sooner, coaching is for you.

First of all, we’ve been the No. 1 coaching company in the industry since 2014. This means we have the largest pool of specialized coaches who can assist with various niches, whether you’re a luxury broker, specialize in vertical living, or sell raw land. Whatever your focus, we likely have an expert to match you with.

The second reason to choose a Damon Boswell coach is one of Damon’s favorite sayings: “There’s no wrong way to generate a lead.” Unlike most coaching programs with a one-size-fits-all approach, we work with you to build your business according to your vision, not by forcing you into a rigid system. (By the way, magic bullets don’t exist.)

The third reason is our community, which we refer to as the ecosystem. It consists of thousands of like-minded individuals. By joining us, you’re becoming part of a network where you can exchange ideas, brainstorm, and gain referrals. This camaraderie is invaluable, as we’re all dedicated to achieving high sales. We provide this community effect, along with continuous training, marketing support, strategies, tech support, and everything you need to grow your business.

Choosing the best program for you depends on three main factors: your role, your budget, and your ambitions. If you’re a solo agent, Core or Elite are likely the best options. If you’re a team leader or planning to build a team, consider one of our Team programs: Growth, Mastery, or Legacy. For those in management, the MGMT program is the obvious choice.

All our programs offer high-quality service, with differences mainly in the frequency of coaching sessions and additional benefits. Core members meet with their coach twice a month and get discounted event admissions, while Elite members meet four times a month and get free access to all public events plus the exclusive Elite Retreat.

To determine the right program for your budget, consider what will truly motivate you. If the cost is too low, it might not drive you to take action, but it shouldn’t be so high that it overburdens you. Find a balance that works for you.

Regarding ambition, it’s about how quickly you want to achieve your goals. The more frequently you meet with your coach and engage with the ecosystem, the faster your progress. Only you can decide the pace at which you want to move.

Humans naturally respond well to coaching and mentorship, which have existed throughout history. The crucial factor is finding the right coach who matches your needs. Often, individuals who initially feel less coachable can become highly receptive once they find the right match.

If you're motivated to improve, willing to invest effort in finding the right coach, and open to new ideas, then coaching is likely a good fit for you. However, if you lack these traits, coaching may not be the best option at this time.

We have a process that combines art and science. Initially, we ask you a comprehensive set of about 35 questions to understand everything about you. This includes your personality profile, average sales price, current transaction volume, ambitions, goals, marketing strategies, and areas you want to improve in your business.

Based on this information, we narrow down the selection to two or three coaches who are the best fit for you. This process is fully customized and personalized, centered around your unique needs and objectives.

In our two decades of existence, we've learned that everyone is unique, and each person responds differently to different approaches. Therefore, there's no one-size-fits-all answer to this question. However, typically, you'll work with your coach until you feel it's time for a change. Many of our coaching members find that as they advance to new levels in their business, switching coaches can provide a fresh perspective and tailored expertise aligned with their evolving goals.

Are you interested or committed? This is a question Tom often poses. If you're fully committed to achieving the success you desire, you'll thrive with us. However, if you're not fully committed, the outcome may differ. Your coach can provide guidance, but ultimately, your success depends on your dedication to follow through and put in the effort. Your coach will help you identify your "why" and clarify your goals. The clearer your motivations, the stronger your determination, and the quicker your coach can assist you in reaching your objectives.

Stay committed. Define your goals clearly. Avoid seeking shortcuts and be prepared to put in the necessary effort. Stay open-minded to new ideas from your coach to accelerate your progress and enhance your productivity.

Most of our coaching programs come with a money-back guarantee, contingent upon meeting specific benchmarks that ensure business growth. However, the real determinant of success lies in your commitment to putting in the necessary effort. Your coach will push you to step outside your comfort zone and supplement your current business practices. When you fully engage and commit to the coaching process, you'll experience surges in productivity that accelerate your performance. If you don't take action, you might conclude that coaching wasn't effective for you. Ultimately, the outcome depends on your willingness to make it work.

Coaching's true value lies beyond the session itself—it's about the personal growth you experience afterward. It's in adopting new behaviors, enhancing systems, and boosting productivity. Additionally, it encompasses the community aspect: the connections, advice, and resources available to you. Fully engaging in this ecosystem often leads to coaching paying for itself through referrals and shared knowledge among peers.

Ultimately, it's not about the duration but the outcomes achieved.

Once you sign up, congratulations and welcome aboard! We'll start by scheduling a personalized video session with our team to introduce you to our coaching platform and all its features. Then, we'll assess your needs through detailed questions to match you with the perfect coach for your goals. After that, your first coaching session will be scheduled, and you'll be ready to get started.